About The Author

Fred Dreier

Fred Dreier covers hockey, soccer and endurance sports for SportsBusiness Journal/Daily.

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USA Cycling Agrees To Multiyear Sponsorship Deal With Exergy

01 / 05 / 12

USA Cycling has signed a multiyear partnership with Exergy that will see the renewable energy company’s logo appear on all national team and national championship jerseys worn by pro and amateur U.S. bicycle racers. Exergy also will receive signage and activation space at all 17 USA Cycli...

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12/29/11
Comcast To Activate Around Winter Classic

Comcast has signed a one-year renewal with the NHL that allows the cable giant activation rights at and around the '12 Bridgestone Winter Classic. The deal is separate from Comcast/NBC’s 10-year U.S. television distribution deal with the NHL. Terms of the deal were not available. Comcast has s ...

Tags: NHL, NBC, Front Row, Citizens Bank, MLB, NFL

12/22/11
NHL Net To Launch New Highlights Show

NHL Network will launch a new postgame highlights show on Monday, Dec. 26, called "NHL Tonight." The program will begin at 10:00pm ET and run until all of the primetime West Coast games have finished, and it will include recaps and highlights from all games played each night. "NHL Tonight" replaces ...

12/19/11
Sporting K.C. Sells Out Premium Seating

MLS Sporting K.C. has sold out of its premium seating inventory for the first time in club history, a rep said. The club last week sold the remaining two of its 35 luxury suites which carry three-, five- and 10-year agreements and are priced between $52,500-85,000 per year. The club has also sold al ...

Tags: Franchises, Sporting Kansas City

12/19/11
NHL To Start Work On Winter Classic Rink

NHL crews today will begin building the outdoor rink in Citizens Bank Park that will be used for the Bridgestone NHL Winter Classic game between the Rangers and Flyers on Jan. 2. According to an NHL rep, the league's 53-foot trailer containing its mobile refrigeration unit will arrive at the park to ...

12/14/11
Versus To Debut "NHL 36" Reality Series

The NHL debuts the first installment of its new 10-episode reality documentary series “NHL 36” tonight at 6:30pm ET on Versus. Former HBO Sports President Ross Greenburg is producing the series. The 30-minute documentary program follows an NHL star for 36 hours both on and off the ice. ...

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