About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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What A Peach: YinzCam Creates New Apps For Braves' Battery, SunTrust Park

Published in SportsBusiness Daily on 07 / 20 / 17

Pittsburgh-based mobile app developer YinzCam has partnered with the Braves to create new apps for The Battery Atlanta and the suites at SunTrust Park. YinzCam technology is embedded in a series of 15 kiosks with touch-screen displays located throughout The Battery, providing wayfinding and director...

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Tags: Technology, Atlanta Braves

More Stories by this Author

SportsBusiness Daily: Digital Sports Consumption In April Holds Steady

The digital sports media category in April held steady after marked retreats in January and February and a March Madness-fueled increase in March. Monthly comScore data showed a total sports audience reach of 180.6 million and an average content consumption of 98.3 minutes per user during the month, ...

Tags: Media

SportsBusiness Daily: MLB Alters Committee Structure

MLB today made several changes to its committee structure. Rockies Owner Dick Monfort was named the new Chair of the league’s Labor Policy Committee, replacing Padres Exec Chair Ron Fowler . MLB Commissioner Rob Manfred also announced a reconstituted Competition Committee that will advise h ...

SportsBusiness Daily: Players' Tribune Looking At Subscription Service

The Players' Tribune President Jaymee Messler said the player-driven sports media platform is actively looking at developing a subscription-based revenue stream as it continues to grow. Messler, appearing this morning at the TechCrunch Disrupt NYC '17 event in Manhattan with site co-Founder Derek Je ...

Tags: Media

SportsBusiness Daily: Yankees Retire Jeter's No. 2 Jersey

The Yankees last night retired Derek Jeter ’s No. 2 jersey with a lavish 40-minute pregame ceremony that included a group of more than two dozen former teammates, coaches, scouts and other Yankees officials, as well as HOFers Joe Torre and Reggie Jackson . Marlins manager Don Mattingly s ...

SportsBusiness Journal: Plugged In: Elena Bergeron

This year has already been marked by major change for SB Nation, Vox Media’s sports media outlet. As part of a larger leadership shift, the company in March named Elena Bergeron editor-in-chief of the growing portfolio that includes the flagship SBNation.com, more than 300 team sites and five ...

Tags: People and Pop Culture

SportsBusiness Journal: Mobile ordering finds its moment

Mobile in-seat ordering at sports events began to gain traction in the industry in 2010, but the offering was undoubtedly ahead of its time. Connectivity and fulfillment were erratic and rates of use by fans were low, remaining below 5 percent of total concessions volume in many markets for several ...

Tags: In-Depth

SportsBusiness Daily: Tom Brady To Grace "Madden" Cover

EA Sports has named Patriots QB Tom Brady as the cover athlete for the forthcoming “Madden NFL 18.” This will be the first time teammates have been “Madden” cover choices in consecutive years after Patriots TE Rob Gronkowski had the honor last year. The selection of Bra ...

Tags: Marketing and Sponsorship, EA Sports

SportsBusiness Daily: StubHub's Lester Departing After Seven Years

StubHub Head of Partnerships & Business Development GEOFF LESTER is leaving the ticket resale marketplace after a seven-year stint there. Lester, an SBJ/SBD "Forty Under 40" winner in '16 , has not yet determined his next career move, but he and the company described the split as amicable and ...

Tags: People and Pop Culture, StubHub

SportsBusiness Daily: NFL To Announce New Contract With Twitter

Twitter today is slated to announce a realigned multiyear partnership with the NFL that will include a new 30-minute live digital show airing five days per week during the season on the social media platform. Produced and hosted by NFL Network personnel, the as-yet-unnamed program will likely run Su ...

SportsBusiness Daily: Root Sports Starts Streaming For Four Clubs

Root Sports has started authenticated in-market streaming for the Astros, Mariners, Pirates and Rockies. An in-market streaming deal between Root Sports and baseball’s digital arm had been reached prior to Opening Day, but public rollout was delayed due to technical issues . The introduction ...

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