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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Digital Sports Outlets In September Post Best Month Of Year With Return Of Football

Published in SportsBusiness Daily on 10 / 19 / 17

Fueled heavily by the start of the NFL season and return of fantasy football, the digital sports media category in September posted its strongest comScore numbers this calendar year. Monthly multiplatform data showed the sports category posted a total audience of 186.6 million during the month, up ...

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Tags: Media

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SportsBusiness Daily: NFLPA Unveiling New Digital Media Project

The NFLPA has collaborated on a new digital media brand focusing on college football from the perspective of current NFLers. The effort will be in conjunction with ACE Media, the union's production/content arm, as well as with its collegiate licensing agency of record, The Brandr Group. Th ...

Tags: Media, NFL

SportsBusiness Daily: SI.com Traffic Up Thanks To Mayweather-McGregor

SI said it generated its highest level of traffic in more than three years to SI.com during and immediately after the Floyd Mayweather Jr .- Conor McGregor fight over the weekend. The site generated 3.5 million unique visitors Saturday, and 3.4 million more on Sunday, with the majority of that tra ...

SportsBusiness Daily: Hookit Closes On $16M Series C Funding

California-based sponsorship analytics and valuation company Hookit has closed on a $16M Series C round of funding, led by growth capital firm Arrowroot Capital. Hookit has been particularly active in developing analytics around social media engagement, and counts MLS, Liverpool, the Canadian Olympi ...

SportsBusiness Daily: Dodgers Hire Longtime NBA Vet Michael Wandell

The Dodgers have hired industry veteran MICHAEL WANDELL as Senior VP/Corporate Sponsorships, filling the opening created by the June retirement of MICHAEL YOUNG . Wandell has been in basketball for the last 15 years at both the team and league level, most recently as VP/Int'l Business Development ...

Tags: People and Pop Culture, Los Angeles Dodgers

SportsBusiness Journal: Stadium hopeful in over-the-air delivery

National network Stadium will deliver the Mountain West and other live programming. GETTY IMAGES In the hypersaturated sports media landscape, Stadium Chief Executive Jason Coyle still thinks there a ...

Tags: Media

SportsBusiness Daily: FanDuel Debuts New NFL Campaign

FanDuel has debuted a new ad campaign for the upcoming NFL season via The Vault, N.Y. Similar to rival DraftKings and its new ad campaign , FanDuel’s effort seeks to highlight the fan experience elements of daily fantasy sports as opposed to focusing solely on financial winnings. A series of ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: SI Play Now Offered Free To Any Youth Team

SI Play, SI's youth sports registration portal, is making its second broad retooling of its mobile application in 14 months, broadening the offering to make it free to any sports team or club. Previously positioned toward larger youth sports leagues and organizations , SI Play will now be available ...

Tags: Media, Sports Illustrated

SportsBusiness Daily: Stadium Launching Digital Feed

Multiplatform national sports network Stadium today formally debuts its 24-hour digital feed on Twitter, watchstadium.com  and Pluto TV. The net is also preparing apps for Apple iOS, Android and connected TV platforms, with the over-the-air TV version of Stadium scheduled for a Sept. 6 launch. ...

SportsBusiness Daily: Facebook To Air C-USA, MWC FB Games

Upcoming multiplatform national sports network Stadium has partnered with Facebook to show 15 college football games this fall live on the social media platform. The slate includes nine games involving teams from Conference USA and six from the Mountain West Conference, beginning with Miami (Ohio)-M ...

Tags: Media

SportsBusiness Daily: SquadLocker Lands Causeway Media Funding

Causeway Media Partners, an investment fund co-founded by Celtics Managing Partner & CEO Wyc Grousbeck, has led a Series B funding round of more than $7M for SquadLocker, a Rhode Island-based youth sports apparel company. SquadLocker allows teams to design and order their own custom uniforms and ...

Tags: Finance

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