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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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NYC FC, YES Network Set To Announce Multiyear TV Deal

Published in SportsBusiness Daily on 12 / 18 / 14

NYC FC and YES Network today are expected to announce a new multiyear TV rights agreement that will show the expansion MLS club on the RSN when it begins play next season. The deal gives YES live game rights in three different major pro sports. Scheduled to appear at a morning press conference ...

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10/15/14
SportsBusiness Daily: NBC Sports Launching New Microsite

NBC Sports Digital today will debut "NBC SportsWorld,"  a new microsite within NBCSports.com devoted to long-form content. Anchored by columnist Joe Posnanski , “NBC SportsWorld” will include features, columns, essays and video documentaries, such as NBC’s “Nancy & ...

10/15/14
SportsBusiness Daily: Marketing Symposium: Reaching Gen Y & Gen Z

Despite shrinking attention spans, scattershot personal interests and heightened senses of entitlement, the members of Generation Y and Generation Z can still be reached by marketers, but only if the messages remain authentic. A high-level panel speaking yesterday at the '14 CSE Sports Marketing Sym ...

Tags: Events and Attractions

10/14/14
On The Ground: SMS 2014: Panel: For all the challenges they present, Gens X and ...

Despite shrinking attention spans, scattershot personal interests and heightened senses of entitlement, the members of Generation Y and Generation Z can still be reached by marketers, but only if the messages remain authentic. A high-level panel speaking at the 2014 CSE Sports Marketing Symposium ...

Tags: ACC, StubHub

10/14/14
SportsBusiness Daily: ESPN Leads Septmeber ComScore Ranks

ESPN in September set its third all-time sports category record in comScore's Media Metrix Multi-Platform rankings in the last four months, posting a total of 94 million unique visitors. The figure is 14% higher than its August total and 29% higher than its audience in September '13 -- both of which ...

Tags: Media

10/13/14
SportsBusiness Daily: 120 Sports To Have Presence On MSN

Over-the-top digital video outlet 120 Sports has struck a deal with Microsoft to have a prominent presence on the relaunched MSN portal. 120 Sports will provide live and on-demand video programming to MSN's online and mobile platforms. Microsoft last month relaunched the MSN portal, which reaches mo ...

10/13/14
SportsBusiness Journal: MLB aims to get them to the ballpark

Major League Baseball is putting additional resources behind its national promotion of season-ticket renewals for individual clubs during this postseason. An outgrowth of the Commissioner’s Ticket Review Committee formed nearly four years ago, MLB this month is actively marketing a season-t ...

Tags: Marketing and Sponsorship, Leagues and Governing Bodies

10/13/14
SportsBusiness Journal: SN offers data, demos from ePlayer

Sporting News Media has a created a new proprietary research program called Sporting Views that seeks to leverage data from the syndicated SN ePlayer digital video network operated by parent company Perform. Sporting Views aggregates geographic, consumption and demographic trends from SN ePlayer, ...

Tags: Media

10/13/14
SportsBusiness Journal: Galaxy teams with Fanpics

The LA Galaxy has partnered with Fanpics, a San Diego-based technology startup, to create a new fan photo platform at StubHub Center. The Fanpics platform uses several automated cameras stationed around a stadium or arena, pointed back at the fans. The photos are designed to be an enhancement to ...

Tags: Facilities

10/09/14
SportsBusiness Daily: NBA, Cisco Systems Renew Leaguewide Deal

The NBA has signed a multiyear extension with Cisco Systems, the league's official technology partner since '07. Cisco will maintain a series of category rights for the NBA, WNBA, NBA D-League and USA Basketball. The new deal, however, contains a series of new elements, including a larger role with ...

Tags: Marketing and Sponsorship, NBA, Cisco Systems

10/07/14
SportsBusiness Daily: Oyo Sports Gets $11M Equity Infusion

Mandalay Sports Media has led an $11M equity financing round for Massachusetts-based toymaker Oyo Sports, which produces licensed mini-figures for athletes in numerous major pro sports. Oyo is perhaps best known for the recent digital film it produced recreating the highlights of retired Yankee ...

Tags: Finance, Mandalay Sports Entertainment

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