About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

DraftKings Announces Exclusive Partnerships With 27 MLB Clubs

Published in SportsBusiness Daily on 07 / 31 / 15

DraftKings announced Friday exclusive partnerships with 27 MLB clubs. Extending its existing multiyear relationship with MLB that positions the Boston-based company as the league’s official daily fantasy game, the new deals cover the entire league with the exception of the D-backs, Mariners an...

Read More

More Stories by this Author

06/14/13
SportsBusiness Daily: Bounty Rolling Out Reds Activations

P&G paper towel brand Bounty this weekend will begin a season-long marketing activation with the Reds, sponsoring the Great American Ball Park cleaning staff that will now be called the Bounty Clean Crew. Bounty will also receive a 15-second spot on the stadium videoboard, and the brand will spo ...

06/11/13
SportsBusiness Daily: EA Sports Unveils Details Of "NBA Live" Release

Basketball titles held a prominent position at yesterday's E3 Press Day in L.A., with EA Sports unveiling several features for its attempted revival of the "NBA Live" franchise and 2K Sports taking part in Sony's press conference to discuss the upcoming "NBA 2K 14." Cavaliers G Kyrie Irving took par ...

Tags: Media, Electronic Arts

06/10/13
SportsBusiness Journal: Market shift rocks digital strategy

Chris Russo, the veteran media executive and founder of the former Big Lead Sports, less than two years ago was leading one of the five largest digital sports properties in terms of monthly unique visitors. Early last year, he engineered a sale of the company to Gannett Inc., formerly a minority sha ...

Tags: Media

06/07/13
SportsBusiness Daily: LeBron On Cover Of "NBA 2K 14"

2K Sports has named Heat F LeBron James the cover athlete for the upcoming "NBA 2K 14," representing James' first solo appearance on a video game cover. The title, one of the top-selling sports video games of any type with more than 5 million units in annual sales, will be released this fall on both ...

Tags: Marketing and Sponsorship

06/07/13
SportsBusiness Daily: MLB Draft Brings Vibrant Crowd To N.J.

MLB held its annual draft at the MLB Network studio in Secaucus, N.J., for the fifth straight year, and the event posted its largest and most vibrant crowd with a packed Studio 42. Nine draft hopefuls were present, many accompanied by loud, exuberant families. "This really is terrific," MLB Commissi ...

06/03/13
SportsBusiness Journal: YES puts 3-D spin on important replays

The YES Network has begun using YES View, an advanced panoramic replay device, for its broadcasts of New York Yankees home games. Developed by broadcast technology outfit Replay Technologies, YES View provides a 360-degree view of key game moments, such as close plays at the plate or home runs. ...

Tags: Media

06/03/13
SportsBusiness Journal: Keeping social media clean

Behind virtually every social media integration attempted by a sports team, league, university or network, there is a filtering component designed to keep the open, free-flowing fan discourse appropriate for mass audiences. Beyond just looking for profanity, though, social media filtering has qui ...

Tags: In-Depth

06/03/13
SportsBusiness Journal: Revenue finally getting social?

Twitter last month made a significant announcement at the end of Internet Week in New York, unveiling a long list of new content partners for its new in-stream advertising program, newly dubbed Twitter Amplify. What initially had been tested with ESPN and Turner Sports has now been exp ...

Tags: In-Depth

06/03/13
SportsBusiness Journal: Social media sponsorships

Here's a look at several recent social media-oriented sponsorships in the sports world. Brooklyn Nets Instagram: The Nets’ official Instagram destination is sponsored by local firm B&H Photo. An endemic The Nets’ ...

Tags: In-Depth

05/30/13
SportsBusiness Daily: MiLB Names "#FoodFight" Finalists

Minor League Baseball today named the four finalists in its ongoing "#FoodFight" campaign to choose the top concession item in the affiliated minors. The finalists are Fantastic Freeze Sundae from the Toledo Mud Hens, the Roasted Corn from the Lehigh Valley IronPigs, the Knucksie from the Gwinnett B ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug