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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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World Baseball Classic Returns To Dodger Stadium In '17

Published in SportsBusiness Daily on 08 / 25 / 16

Dodger Stadium will serve as the host venue for the ’17 World Baseball Classic semifinals and final, the same role the ballpark played for the event in ’09. The concluding games are scheduled for March 20-22. Marlins Park and Estadio Charros de Jalisco in Guadalajara, Mexico, will each p...

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10/21/14
SportsBusiness Daily: MLB Ramps Up TV

MLB has scheduled a variety of national TV appearances to promote the start of the World Series, as has been custom in recent years. MTV is in K.C. filming the season-ending episode of “Off The Bat.” Andy Cohen ’s “Watch What Happens Live” on Bravo will have a World Se ...

10/20/14
SportsBusiness Journal: ESPN settles in atop digital rankings

The fight for digital sports supremacy, once tightly contested, has become a rout for ESPN. The media giant in September posted digital audience results of 94 million unique visitors and 9.9 billion minutes of consumption, according to comScore Media Metrix Multi-Platform rankings, marking the th ...

Tags: Media

10/16/14
SportsBusiness Daily: Marketing Symposium: Pop Culture Crossover

The intersection between pop culture and sports is tighter than ever, but still fraught with missteps and overreaching ambitions, according to panelists yesterday at the '14 CSE Sports Sponsorship Symposium in N.Y. Thanks to crossover successes such as Shaquille O'Neal, more athletes than ever want ...

Tags: Events and Attractions

10/16/14
SportsBusiness Daily: DraftKings Inks Deal With Patriots

Also see : Boston Globe on Patriots-DraftKings Daily fantasy sports operator DraftKings has signed a marketing agreement with the Patriots, marking its first deal with an NFL team. DraftKings will gain a variety of online and offline promotional assets, including digital signage in Gillett ...

Tags: Marketing and Sponsorship, New England Patriots

10/16/14
SportsBusiness Daily: DraftKings Signs Deal With Patriots

Daily fantasy sports operator DraftKings has signed a marketing agreement with the Patriots, marking its first deal with an NFL team. DraftKings will gain a variety of online and offline promotional assets, including digital signage in Gillette Stadium, placement on the team’s newsletter and p ...

10/15/14
SportsBusiness Daily: Sports-Pop Culture Link Gets Stronger

The intersection between pop culture and sports is tighter than ever, but still fraught with missteps and overreaching ambitions, according to panelists today at the '14 CSE Sports Marketing Symposium in N.Y. More athletes than ever want to become active in acting, singing, investment and marketin ...

10/15/14
On The Ground: SMS 2014: Capitalizing on the intersection of sports and entertai ...

The Power of Pop Culture Rembert Browne, Grantland, moderator Tiki Barber, Thuzio Matt Kramer, CSE Kristen Ledlow, NBA TV Jason McIntyre, BigLead.com The intersection between pop culture and sports is tighter than ever, but still fraught with missteps and overreaching ambitions, accord ...

10/15/14
SportsBusiness Daily: Panel: Authenticity Key In Youth Marketing

Despite shrinking attention spans, scattershot personal interests and heightened senses of entitlement, the members of Generation Y and Generation Z can still be reached by marketers, but only if the messages remain authentic. A high-level panel speaking at the '14 CSE Sports Marketing Symposium y ...

10/15/14
SportsBusiness Daily: NBC Sports Launching New Microsite

NBC Sports Digital today will debut "NBC SportsWorld,"  a new microsite within NBCSports.com devoted to long-form content. Anchored by columnist Joe Posnanski , “NBC SportsWorld” will include features, columns, essays and video documentaries, such as NBC’s “Nancy & ...

10/15/14
SportsBusiness Daily: Marketing Symposium: Reaching Gen Y & Gen Z

Despite shrinking attention spans, scattershot personal interests and heightened senses of entitlement, the members of Generation Y and Generation Z can still be reached by marketers, but only if the messages remain authentic. A high-level panel speaking yesterday at the '14 CSE Sports Marketing Sym ...

Tags: Events and Attractions

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