About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

MLB pushes for united front to boost baseball

Published in SportsBusiness Journal on 03 / 23 / 15

Rob Manfred, now 56 years old, is thinking a lot lately about the 10-year-old version of himself as he sets his agenda as MLB’s new commissioner. In the spring of 1969, Manfred played shortstop in the Rome, N.Y., Little League. He would play organized baseball for only another year before s...

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Tags: In-Depth, MLB Season Preview

More Stories by this Author

04/16/13
SportsBusiness Daily: Yankees In Court Today Opposing StubHub

The Yankees and StubHub will be in a Bronx County, N.Y., courtroom today as the club seeks an injunction to keep closed the resale marketplace's pickup location near Yankee Stadium. The Yankees sued StubHub four weeks ago, arguing it was violating state law that prohibits ticket resale within 1,500 ...

04/15/13
SportsBusiness Journal: Nats to boost in-park network

The Washington Nationals have struck a multiyear deal with Comcast Business, a unit of Comcast Cable, to develop an improved high-speed data network at Nationals Park. The new, Ethernet-based network will support the club’s internal data needs, including the content on its main video board ...

Tags: Franchises

04/15/13
SportsBusiness Journal: Nationals sign 22 deals

Buoyed by its new status as one of the elite teams in baseball, the Washington Nationals have recently signed 22 sponsorship deals, creating an aggregate annual revenue increase of more than 20 percent in the category. The renewals were particul ...

Tags: Franchises

04/15/13
SportsBusiness Journal: The future of Apple's Passbook

There is little industry debate that mobile ticketing will soon be a major industry force, with mass rates of adoption perhaps arriving within five years. What is less clear, however, is the precise role that Apple’s Passbook will have in this forthcoming change. Apple announced Passbook la ...

Tags: In-Depth

04/15/13
SportsBusiness Journal: MiLB.TV expands live offerings

MLB Advanced Media and Minor League Baseball have significantly expanded the MiLB.TV digital video package for the affiliated minors to include nearly all Class AA teams, some Class A teams, and the offering’s first availability on mobile. The expansion of MiLB.TV represents some of the fir ...

Tags: Leagues and Governing Bodies

04/11/13
SportsBusiness Daily: Brewers Sign Deal With Energy Bar Company

California-based energy bar maker Bonk Breaker has signed on as an official sponsor of the Brewers. The company will now produce a specially wrapped energy bar affixed with the Brewers logo that will be sold at Miller Park. Bonk Breaker also will be stocked in the team's clubhouse. In addition, Brew ...

Tags: Marketing and Sponsorship, Milwaukee Brewers

04/10/13
SportsBusiness Daily: March Madness Live Sets Multiple Records

March Madness Live finished the '13 NCAA Tournament with 49 million live video streams and more than 14 million hours of consumed live video, according to data from Turner Sports. The figures are each new event records, and up 168% and 207%, respectively, from '12. Smartphone viewing of MML grew 309 ...

04/10/13
SportsBusiness Daily: Smartphone/Tablet Video Consumption Rising

Adobe Systems today released its U.S. Digital Video Benchmark report, showing major spikes in online and mobile video consumption during '12. Compiled from traffic from Adobe Marketing Cloud customers, the company in particular measured a tripling of smartphone and tablet video consumption from 3.1% ...

Tags: Media

04/10/13
SportsBusiness Daily: Red Sox Expect Streak To End Tonight

The Red Sox project that barring highly unexpected walkup sales, tonight's game against the Orioles at Fenway Park will not sell out, marking the first game there not to do so since May 15, 2003. Since then, the club has posted an MLB-record 794 straight regular-season sellouts, including Monday's h ...

04/09/13
SportsBusiness Daily: MLBAM, Domino's Partner For Promotion

MLBAM has signed a one-year deal with Domino's in which the pizza chain will sponsor a new "DomiNoNo" promotion. In the "Domino's DomiNoNo," the first 10,000 subscribers of the MLB.TV out-of-market package who visit MLB.com/dominos following the completion of a no-hitter will receive a free, two-top ...

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