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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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NBA Reaches New Records For Digital Media Assets In '14-15

Published in SportsBusiness Daily on 04 / 17 / 15

The NBA said it reached several new records across its digital media assets. In addition to previously disclosed achievements in social media assets, NBA.com and NBA Mobile reached a combined 16.7 billion page views and 4.2 billion video views during the '14-15 regular season, up 9% from the prior y...

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SportsBusiness Journal: Revenue finally getting social?

Twitter last month made a significant announcement at the end of Internet Week in New York, unveiling a long list of new content partners for its new in-stream advertising program, newly dubbed Twitter Amplify. What initially had been tested with ESPN and Turner Sports has now been exp ...

Tags: In-Depth

SportsBusiness Journal: Social media sponsorships

Here's a look at several recent social media-oriented sponsorships in the sports world. Brooklyn Nets Instagram: The Nets’ official Instagram destination is sponsored by local firm B&H Photo. An endemic The Nets’ ...

Tags: In-Depth

SportsBusiness Daily: MiLB Names "#FoodFight" Finalists

Minor League Baseball today named the four finalists in its ongoing "#FoodFight" campaign to choose the top concession item in the affiliated minors. The finalists are Fantastic Freeze Sundae from the Toledo Mud Hens, the Roasted Corn from the Lehigh Valley IronPigs, the Knucksie from the Gwinnett B ...

SportsBusiness Daily: Yahoo-NBC Sports Tops ComScore Ranks

The Yahoo Sports-NBC Sports digital alliance retained its top position in comScore traffic reports for April, ranking first in Media Metrix Multi-Platform rankings among U.S. sports sites. But the rest of the list showed continued changes in the new reach metrics blending online, digital video and ...

Tags: Media, ESPN, Yahoo

SportsBusiness Daily: ESPN Relaunches ESPNW.com

ESPN has relaunched espnW.com, with the destination receiving a substantial refresh based around a heightened focus on video content and mobile functionality, behind-the-scenes content on female athletes, and material delving into social issues and commentary. The new espnW.com will also be the onli ...

Tags: Media, ESPN

SportsBusiness Journal: SI plans new daily online talk show

Sports Illustrated will expand its presence in live online video with a new daily talk show, “SI Now,” beginning June 3 on SI.com. The half-hour program will air at 1 p.m. ET and be hosted by Maggie Gray, SI’s video anchor. “SI Now” expands on more sporadic efforts i ...

Tags: Media

SportsBusiness Journal: Sporting News Media offers new videos

Sporting News Media this summer will release a series of digital video programming initiatives, representing the first major content step for the company since the recent creation of a joint venture between American City Business Journals and Perform Group. The company will develop “Hot Re ...

Tags: Media

SportsBusiness Journal: #FoodFight offers MiLB feast of data

Minor League Baseball’s new #FoodFight online promotion looks like a fun bracket contest designed to highlight a lighthearted element of the affiliated minors. But beneath the frivolity is a meaningful level of analytics designed to assist the primary business lines of the participating clubs. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Microsoft-NFL relationship ‘will evolve’

The NFL’s new five-year, $400 million technology and sponsorship deal with Microsoft, announced last week as part of the introduction of the forthcoming Xbox One gaming and home entertainment console, is the most extensive in league history in terms of its breadth and depth of execution. ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Twitter's Ad Platform Adds Partners

Twitter today announced a new set of content partners for its quickly emerging advertising partner platform, now called Twitter Amplify. Originally launched with short ads inserted into in-tweet video clips from ESPN, the program has since been expanded to Turner Sports, the NBA, NCAA, and now anoth ...

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