About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

Keeping It Clean: Panasonic Signs Grooming Deal With Facial Hair-Averse Yankees

Published in SportsBusiness Daily on 07 / 24 / 17

The Yankees have signed a sponsorship deal with Panasonic making the company the club’s official shaver and trimmer provider. The agreement covers the duration of the ’17 season as well as ’18 and ’19, and will include Yankee Stadium signage and co-branded retail activations....

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Tags: Marketing and Sponsorship, New York Yankees

More Stories by this Author

02/23/16
SportsBusiness Daily Global: Stats LLC Signs With EBD

Stats LLC and subsidiary Prozone have signed a partnership with European Broadcast Development, which specializes in sport services and audio-visual content production, to provide player performance data from Italy’s Serie A to its member clubs and media partners. The range of services for Ser ...

Tags: Media, Europe

02/22/16
SportsBusiness Daily: Report Downgrades Daily Fantasy Outlook

The '16 outlook for the daily fantasy sports industry has been significantly downgraded, according to a new report from Eilers & Krejcik Gaming, which extensively studies the gaming industry. In the report issued earlier today, the overall DFS market has been projected to reach at best $14B in a ...

02/22/16
SportsBusiness Journal: Teams continue to shake up ticketing industry

Less than two months old, 2016 is already being defined by a series of market-shifting moves by individual sports franchises seeking to more closely manage all facets of their ticketing operations. Fueled in large part by an increased hunger for data and a desire to be even more involved in a cri ...

Tags: Franchises

02/22/16
SportsBusiness Journal: MP & Silva retains global WBC rights

MP & Silva has retained global media distribution rights for the 2017 World Baseball Classic, while adding a package of global sponsorship inventory. The company held rights for the 2013 World Baseball Classic, and for 2017, the media rights agency will market live content and highlight righ ...

Tags: Media

02/18/16
SportsBusiness Daily: WWE Unveils Redesigned Website

WWE today debuted a redesigned website, developed in collaboration with N.Y.-based design firm Code and Theory. The new WWE.com features a responsive design scalable to any desktop or mobile device, a sharply heightened focus on video content, new Spanish and German editions in addition to the core ...

Tags: Media, WWE

02/17/16
SportsBusiness Daily: CBS Jumps In January ComScore Rankings

January’s comScore multiplatform digital rankings for sports showed some significant shifts from the typical pecking order within the category. ESPN led all sports sites in reach for the 23rd consecutive month with a total of 88.1 million unique users. But CBS Sports with a total of 58.6 milli ...

Tags: Media

02/16/16
SportsBusiness Daily: Red Sox Creating New Secondary Ticket Platform

The Red Sox are forming their own secondary ticketing platform, Red Sox Replay, in partnership with MLBAM and its subsidiary Tickets.com. The club beginning March 1 for the ’16 season will offer Red Sox Replay to its season-ticket base of roughly 22,000 full-seat equivalents, as well as indivi ...

Tags: Franchises, Boston Red Sox

02/16/16
SportsBusiness Daily: Red Sox Forming Ticket Platform

The Red Sox are forming their own secondary ticketing platform, Red Sox Replay, in partnership with MLBAM and its subsidiary Tickets.com. The club beginning March 1 will offer Red Sox Replay to its season-ticket base of roughly 22,000 full-seat equivalents, as well as individual ticket holders. In t ...

02/15/16
SportsBusiness Journal: Plugged In: Mike Nichols, Symetra Tour

The Symetra Tour, the LPGA’s developmental circuit, begins its 2016 season on Friday, with 23 events slated for play this year. Under the leadership of Chief Business Officer Mike Nichols, the tour has added eight events since 2014, and Symetra, which bought title sponsorship rights in 2012, ...

Tags: People and Pop Culture

02/15/16
SportsBusiness Journal: Swimsuit spices up with virtual reality

Sports Illustrated is embracing virtual reality for this week’s release of its 52nd annual Swimsuit issue. In a seemingly natural marriage between the white-hot virtual reality space and one of SI’s biggest annual franchises, the magazine has developed more than a dozen virtual realit ...

Tags: Media

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