About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Facebook Helping Pro, College Teams Help Drive Ticket Sales With Specific Targeting

Published in SportsBusiness Daily on 10 / 27 / 16

Facebook has begun to heighten its efforts with various pro and college teams to drive additional ticket sales, achieving results and ROI surpassing those from traditional media. The Sharks, in collaboration with digital marketing agency-of-record Fans Agency, used a series of Facebook ads to create...

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Tags: Media, Facebook

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SportsBusiness Daily: Catapult, XOS To Jointly Sell New Product

Australian sports analytics company Catapult has struck a partnership with XOS Digital Inc. to co-sell a joint player performance evaluation product. The Jaguars have signed as the first client of the enhanced coaching solution. XOS Digital is embedding wearable-based motion tracking and player perf ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: MASN case returns to the courtroom

The battle over rights fees to be paid by the Mid-Atlantic Sports Network goes before a New York State Supreme Court judge in oral arguments set for this week. The whole thing is inside baseball, both literally and metaphorically, but the case holds sizable ramifications for the sport. Here’s ...

Tags: Media, Leagues and Governing Bodies

SportsBusiness Journal: DraftKings looks to leverage NASCAR

NASCAR was always a key wish-list item for daily fantasy operator Draft-Kings, even when the company essentially was an unknown startup in 2012 and early 2013. “Right from our very beginning, NASCAR was always a key priority,” said Jason Robins, DraftKings co-founder and chief executi ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: DraftKings Completes Deal With NASCAR

Daily fantasy sports operator DraftKings has completed a three-year deal with NASCAR to be the racing property's official daily fantasy sports partner. The deal, which was first reported last month by THE DAILY , grants DraftKings an exclusive license to develop NASCAR-branded daily games, aided in ...

Tags: Marketing and Sponsorship, NASCAR

SportsBusiness Daily: ESPN Uniques Drop, But Still Tops ComScores

ESPN in April led monthly comScore sports rankings for multi-platform digital reach for the 14th consecutive month, reaching 75.5 million unique visitors. However, it fell 6% from its March total and has yet to return to its record-setting totals set during the most recent NFL season and last year&r ...

Tags: Media

SportsBusiness Daily: Gametime Closes On $13.3M VC Funding

S.F.-based mobile ticketing company Gametime has closed on a $13.3M Series A venture capital round, led by Silicon Valley private equity firm Accel Partners and including several prominent sports industry execs. The latest round is inclusive of a $4M funding round of convertible notes Gametime did l ...

Tags: Finance

SportsBusiness Daily: Odell Beckham Wins "Madden" Cover Vote

EA Sports last night named Giants WR Odell Beckham Jr . as the winner of the cover vote for the forthcoming “Madden NFL 16” video game. Beckham Jr. prevailed in a four-man bracket that was much smaller than several prior cover votes, and included Patriots TE Rob Gronkowski , Steelers W ...

SportsBusiness Daily: Turner's Levy Talks NBA Studio Extensions

Turner Broadcasting President David Levy said the new contract extensions for the TNT "Inside The NBA" studio show are for eight to 10 years each and are designed in part to line up with Turner's NBA rights that were extended last fall through the '24-25 season. Charles Barkley , in his 16th year ...

SportsBusiness Daily: Guber To Lead Advisory Board For NextVR

California-based technology company NextVR, an active player in the development of virtual reality experiences, has created a new advisory board that will be led by PETER GUBER , Mandalay Entertainment Chair & CEO and Warriors and Dodgers co-Owner. Former Turner Broadcasting exec SCOTT TE ...

Tags: People and Pop Culture

SportsBusiness Daily: Stats Acquires TVT Video Technologies

Stats LLC has acquired TVT Video Technologies Inc., an Oregon-based provider of video-based scouting solutions. The deal is the company’s fifth acquisition in the last eight months, fourth since February, and second in the last week. TVT Video Technologies works with nearly every MLB club and ...

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