About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Shooting For Pilot Episode Of "Fantasy Life" Sitcom Begins Today

Published in SportsBusiness Daily on 03 / 27 / 15

Shooting begins today for the pilot of "Fantasy Life," a sitcom based on the life of ESPN senior fantasy analyst Matthew Berry and his '13 best-selling memoir of the same name. Fox' production of the pilot includes Kevin Connolly , who will play the Berry-inspired lead character of Mitch. Connol...

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05/27/13
SportsBusiness Journal: Sporting News Media offers new videos

Sporting News Media this summer will release a series of digital video programming initiatives, representing the first major content step for the company since the recent creation of a joint venture between American City Business Journals and Perform Group. The company will develop “Hot Re ...

Tags: Media

05/27/13
SportsBusiness Journal: #FoodFight offers MiLB feast of data

Minor League Baseball’s new #FoodFight online promotion looks like a fun bracket contest designed to highlight a lighthearted element of the affiliated minors. But beneath the frivolity is a meaningful level of analytics designed to assist the primary business lines of the participating clubs. ...

Tags: Leagues and Governing Bodies

05/27/13
SportsBusiness Journal: Microsoft-NFL relationship ‘will evolve’

The NFL’s new five-year, $400 million technology and sponsorship deal with Microsoft, announced last week as part of the introduction of the forthcoming Xbox One gaming and home entertainment console, is the most extensive in league history in terms of its breadth and depth of execution. ...

Tags: Marketing and Sponsorship

05/23/13
SportsBusiness Daily: Twitter's Ad Platform Adds Partners

Twitter today announced a new set of content partners for its quickly emerging advertising partner platform, now called Twitter Amplify. Originally launched with short ads inserted into in-tweet video clips from ESPN, the program has since been expanded to Turner Sports, the NBA, NCAA, and now anoth ...

05/22/13
SportsBusiness Daily: At Bat App Hits 6 Million Downloads

MLBAM said it has surpassed 6 million downloads thus far this season of its MLB.com At Bat mobile application. The total is nearly equal to all of the total for the '12 season, as it hit 6 million downloads on Oct. 4 last year, and finished the season with 6.7 million. The latest download total is a ...

05/21/13
SportsBusiness Daily: Microsoft Unveils $400M NFL Partnership

Microsoft and the NFL today unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and the company, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo view ...

05/17/13
SportsBusiness Daily: EA, Amazon Team On "Madden" Promo

EA Sports is running a promotion with Amazon for the forthcoming "Madden NFL 25" in which a $99 anniversary edition will come with a free year of NFL Sunday Ticket Max on DirecTV. The Sunday Ticket offer, limited to 100,000 total purchases on the XBox 360 and PlayStation 4 platforms, represents part ...

Tags: Marketing and Sponsorship, EA Sports

05/17/13
SportsBusiness Daily: Van Wagner Sports Invests In CineSport

Marketing and sales outfit Van Wagner Sports & Entertainment has made a low seven-figure, minority equity investment in CineSport, a New Jersey-based online sports video company. CineSport, founded and run by former NBA exec Gregg Winik, provides video content to many local and national news org ...

Tags: Finance

05/16/13
SportsBusiness Daily: Van Wagner Sports Invests In CineSport

Marketing and sales outfit Van Wagner Sports & Entertainment has made a low seven-figure minority equity investment in CineSport, a New Jersey-based online sports video company. CineSport, founded and run by former NBA exec Gregg Winik , provides video content to many local and national news or ...

05/16/13
SportsBusiness Daily: MLB Owners Meetings Conclude In N.Y.

MLB Exec VP/Baseball Operations Joe Torre  today said he is said "hopeful" of the league implementing expanded instant replay for the '14 season, with the scope of potential changes now enlarged to include everything outside of ball-strike calls. Speaking at the conclusion of quarterly ow ...

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