About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

Court Filings Show MASN Is Taking Aim At $25M Advance MLB Made To Nationals

Published in SportsBusiness Daily on 11 / 26 / 14

New court filings for MASN's ongoing media-rights battle against MLB and the Nationals show the net has taken particular aim at a $25M advance MLB made to the Nationals in August ’13. The advance, to be repaid by the Nationals after a ruling ...

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Tags: Media, MASN

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02/12/13
SportsBusiness Daily: NCAA Creates "OnDemand" YouTube Channel

The NCAA, with the aid of official partner and licensee T3 Media Inc., has created a new YouTube channel entitled " NCAA OnDemand ," aimed at promoting the upcoming men's basketball tournament. The channel, tied into the 75th anniversary of the tournament, also features fan voting for the best teams ...

Tags: NCAA, Media

02/12/13
SportsBusiness Daily: ESPN Down To Third In Latest ComScore Rankings

ESPN in January fell to third among U.S. sports sites in the monthly comScore reach rankings for the first time since August. Yahoo Sports ended a five-month, back-and-forth battle with ESPN for the top overall spot, leading the list for the second straight month with a total of 41.24 million unique ...

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02/12/13
SportsBusiness Daily: Yankees Announce Ticket Exchange Plans

The Yankees last night announced its plan with Ticketmaster to create Yankees Ticket Exchange (YTE), its in-house resale service after opting out of the five-year contract extension between MLBAM and StubHub. YTE will be offered to both season-ticket holders and single-game purchasers, with sellers ...

02/11/13
SportsBusiness Daily: 2K Sports Discloses Perfect Game Challenge Plans

2K Sports today disclosed plans for its fourth annual $1M Perfect Game Challenge to tie into its upcoming "MLB 2K13" video game release. Under a reorganized competition format, 30 team-specific leaderboards will be established, corresponding to each MLB club and each carrying a $25,000 prize. Th ...

02/11/13
SportsBusiness Journal: The latest in digital marketing

Never before has the pace of change in digital marketing been this brisk. Technological advancements, in areas such as social media monitoring, advanced video streaming and consumer data mining, have made efforts that were fantasies or mere hopes just months ago not only reality now, but the basis ...

Tags: In-Depth

02/11/13
SportsBusiness Journal: SI sees Swimsuit revenue growth

Resurgent print media sales are fueling growth of Sports Illustrated’s Swimsuit franchise, which company executives are projecting at 6 percent to 8 percent this year. Specific financial figures were not disclosed, but the overall revenue growth rate mirrors last year and extends a period o ...

Tags: Media

02/11/13
SportsBusiness Journal: NBC, Yahoo discuss Winter Games

NBC Sports and Yahoo Sports are discussing whether to extend their digital partnership to the Olympics and begin working together for the 2014 Winter Olympics in Sochi, Russia. The pair struck a broad digital alliance two months ago, combining sports content and fantasy assets. But the deal notab ...

Tags: Media

02/06/13
SportsBusiness Daily: NBC Begins Sochi Games Tune-In Campaign

A major Olympics tune-in/One-Year-Out marketing campaign will begin today when NBC airs a 60-second promo spot for the Sochi Games across all 19 of its affiliated broadcast and cable networks. The spot will air in the 8:00pm ET hour and it also will air on 33 non-NBC channels through Comcast's ad sa ...

02/06/13
SportsBusiness Daily: Rivals.com, Under Armour Sign Three-Year Deal

Yahoo's Rivals.com has signed a three-year marketing deal with Under Armour in which the brand will become the presenting sponsor of its prep sports camp series and its college football recruiting rankings. The "Rivals Camp Series presented by Under Armour" is a new, invitation-only set of regional ...

Tags: Marketing and Sponsorship, Under Armour

02/06/13
SportsBusiness Daily: Take-Two Interactive's Income Up In Q3

Take-Two Interactive, parent of 2K Sports, said in a Q3 earnings report yesterday it has shipped nearly 4.5 million units of its licensed basketball title, "NBA 2K13." The sales pace is slightly above that of last year, and the franchise overall has surpassed more than 15 million units over the past ...

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