About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Shooting For Pilot Episode Of "Fantasy Life" Sitcom Begins Today

Published in SportsBusiness Daily on 03 / 27 / 15

Shooting begins today for the pilot of "Fantasy Life," a sitcom based on the life of ESPN senior fantasy analyst Matthew Berry and his '13 best-selling memoir of the same name. Fox' production of the pilot includes Kevin Connolly , who will play the Berry-inspired lead character of Mitch. Connol...

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SportsBusiness Daily: LeBron On Cover Of "NBA 2K 14"

2K Sports has named Heat F LeBron James the cover athlete for the upcoming "NBA 2K 14," representing James' first solo appearance on a video game cover. The title, one of the top-selling sports video games of any type with more than 5 million units in annual sales, will be released this fall on both ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: MLB Draft Brings Vibrant Crowd To N.J.

MLB held its annual draft at the MLB Network studio in Secaucus, N.J., for the fifth straight year, and the event posted its largest and most vibrant crowd with a packed Studio 42. Nine draft hopefuls were present, many accompanied by loud, exuberant families. "This really is terrific," MLB Commissi ...

SportsBusiness Journal: YES puts 3-D spin on important replays

The YES Network has begun using YES View, an advanced panoramic replay device, for its broadcasts of New York Yankees home games. Developed by broadcast technology outfit Replay Technologies, YES View provides a 360-degree view of key game moments, such as close plays at the plate or home runs. ...

Tags: Media

SportsBusiness Journal: Keeping social media clean

Behind virtually every social media integration attempted by a sports team, league, university or network, there is a filtering component designed to keep the open, free-flowing fan discourse appropriate for mass audiences. Beyond just looking for profanity, though, social media filtering has qui ...

Tags: In-Depth

SportsBusiness Journal: Revenue finally getting social?

Twitter last month made a significant announcement at the end of Internet Week in New York, unveiling a long list of new content partners for its new in-stream advertising program, newly dubbed Twitter Amplify. What initially had been tested with ESPN and Turner Sports has now been exp ...

Tags: In-Depth

SportsBusiness Journal: Social media sponsorships

Here's a look at several recent social media-oriented sponsorships in the sports world. Brooklyn Nets Instagram: The Nets’ official Instagram destination is sponsored by local firm B&H Photo. An endemic The Nets’ ...

Tags: In-Depth

SportsBusiness Daily: MiLB Names "#FoodFight" Finalists

Minor League Baseball today named the four finalists in its ongoing "#FoodFight" campaign to choose the top concession item in the affiliated minors. The finalists are Fantastic Freeze Sundae from the Toledo Mud Hens, the Roasted Corn from the Lehigh Valley IronPigs, the Knucksie from the Gwinnett B ...

SportsBusiness Daily: Yahoo-NBC Sports Tops ComScore Ranks

The Yahoo Sports-NBC Sports digital alliance retained its top position in comScore traffic reports for April, ranking first in Media Metrix Multi-Platform rankings among U.S. sports sites. But the rest of the list showed continued changes in the new reach metrics blending online, digital video and ...

Tags: Media, ESPN, Yahoo

SportsBusiness Daily: ESPN Relaunches ESPNW.com

ESPN has relaunched espnW.com, with the destination receiving a substantial refresh based around a heightened focus on video content and mobile functionality, behind-the-scenes content on female athletes, and material delving into social issues and commentary. The new espnW.com will also be the onli ...

Tags: Media, ESPN

SportsBusiness Journal: SI plans new daily online talk show

Sports Illustrated will expand its presence in live online video with a new daily talk show, “SI Now,” beginning June 3 on SI.com. The half-hour program will air at 1 p.m. ET and be hosted by Maggie Gray, SI’s video anchor. “SI Now” expands on more sporadic efforts i ...

Tags: Media

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