About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Keeping It Clean: Panasonic Signs Grooming Deal With Facial Hair-Averse Yankees

Published in SportsBusiness Daily on 07 / 24 / 17

The Yankees have signed a sponsorship deal with Panasonic making the company the club’s official shaver and trimmer provider. The agreement covers the duration of the ’17 season as well as ’18 and ’19, and will include Yankee Stadium signage and co-branded retail activations....

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Tags: Marketing and Sponsorship, New York Yankees

More Stories by this Author

SportsBusiness Daily: MASN Dispute Headed To Private Mediation

The MASN media rights dispute will now go to a private mediator after the Orioles-controlled RSN and the Nationals were unable to agree on the next steps in the long-running issue. Following last November’s ruling by the New York Supreme Court to vacate a MLB Revenue Sharing Definitions Commit ...

Tags: Media, MLB, MASN

SportsBusiness Daily: Peter King Signs To Stay With SI, The MMQB

SI has signed lead football writer and The MMQB editor Peter King to a multiyear contract extension, continuing a relationship that dates to ’89. King last month told a Stanford Univ. grad student he was considering leaving SI and that part of him felt his widely read Monday morning column h ...

Tags: Media, Sports Illustrated

SportsBusiness Journal: Distributors, channels still at odds

Major League Baseball faces the prospect that both the New York Yankees and Los Angeles Dodgers — flagship teams representing the country’s two biggest media markets — will start the regular season with significant holes in their TV distribution. Fewer than 500 households have s ...

Tags: Media

SportsBusiness Journal: MLB clubs stack the front office

Stan Kasten, Los Angeles Dodgers president and chief executive, has heard all the jokes, questions and accusations about the mushrooming size of the club’s front office. Such industry chatter reignited in January after the Dodgers hired former Toronto Blue Jays general manager Alex Anthopou ...

Tags: In-Depth, MLB Season Preview

SportsBusiness Journal: Minors swing for fences

David Wright, Minor League Baseball’s newly hired chief commercial and marketing officer, calls the affiliated minors one of the sports industry’s “last great white spaces.” A former top sponsorship executive with Major League Soccer, Wright arrived at MiLB in January and ...

Tags: In-Depth, MLB Season Preview

SportsBusiness Journal: Labor talks in focus

MLB this season enters a collective-bargaining year in a vastly different place than its last round in 2011. Michael Weiner, then the MLB Players Association executive director, passed away in late 2013, and Bud Selig retired as MLB commissioner early last year. The pair have been succeeded by Tony ...

Tags: In-Depth, MLB Season Preview

SportsBusiness Journal: Amid storm, sports a Twitter stalwart

Editor’s note: This story is revised from the print edition. Twitter today hits its 10th anniversary as a Wall Street punching bag, with some analysts questioning whether it is even a viable company. Its executive suite has been a revolving door to the point of requiring reten ...

Tags: Media

SportsBusiness Journal: Korn Ferry, MLBAM shop Nats rights

The Washington Nationals have partnered with executive search and advisory firm Korn Ferry and MLB Advanced Media to bring the naming rights for Nationals Park back to market. The naming rights for Nationals Park, entering its ninth season of play, have never been sold, and a prior sales effort i ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: ESPN Marks Two Full Years Atop ComScores

ESPN in February completed two straight years of leading the U.S. digital sports category in reach with its 24th straight month topping comScore's monthly sports ratings for multiplatform digital reach. But much like February ’15, ESPN last month showed sharp declines from its January metrics ...

Tags: Media

SportsBusiness Daily: MLBAM Will Sell "RBI Baseball" Discs

MLBAM for the first time will produce a physical version of “RBI Baseball,” the revival of the classic late '80s/early '90s video game franchise now in its third year. The first two seasons of the “RBI Baseball” reboot were sold strictly as a digital download on gaming consol ...

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