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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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MLB To Hold Draft On June 9, But Has Yet To Pick Location

Published in SportsBusiness Daily on 09 / 01 / 15

The '16 MLB Draft will be held on June 9, but the league has yet to disclose a location after efforts to synchronize the event with the College World Series have yet to produce an agreement. The Draft has been held at MLB Network studios in Secaucus, N.J., for the past seven years, and will return t...

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07/13/15
SportsBusiness Journal: DraftKings names Staples bar

Daily fantasy sports operator Draft-Kings has signed a three-year marketing partnership with Staples Center and will have naming rights to a new fantasy sports bar and lounge to be built at the Los Angeles arena. The DraftKings Fantasy Sports Bar & Lounge, set to open in September on Staples ...

Tags: Facilities

07/13/15
SportsBusiness Journal: Topps takes custom cards in-house

The Topps Co. this week will begin a new strategy for its custom sports card creation business, taking production fully in-house and offering licensed league marks for the first time. Allowing individual fans, particularly youth sports organizations, to create their own sports trading cards isn&r ...

Tags: Marketing and Sponsorship

07/13/15
SportsBusiness Journal: Local stamp for Midsummer Classic

Major League Baseball, arguably the most regionally focused of all the leading U.S. sports properties, seeks to balance the local with the national when it comes to most of its jewel events. This is particularly true with the sport’s key in-season showcase, the All-Star Game. Continually re ...

Tags: In-Depth, Leagues and Governing Bodies, Events and Attractions

07/13/15
SportsBusiness Journal: StubHub’s Cutler: It’s about efficiency

New StubHub President Scott Cutler takes the reins of the company at a particularly turbulent time. Amid a rapidly changing ticket industry, StubHub also is legally challenging key rival Ticketmaster and the Golden State Warriors in a potentially ...

Tags: Facilities

07/10/15
SportsBusiness Daily: MLB, MasterCard Brings Apple Pay To ASG

MLBAM, with the aid of league sponsor MasterCard, will have the Apple Pay mobile payment system available at Great American Ball Park and the Duke Energy Convention Center for next week’s All-Star Game activities in Cincinnati. Continuing a broader initiative that began during last season&rsqu ...

Tags: MLB, Marketing and Sponsorship

07/10/15
SportsBusiness Daily: All-Star Final Man Vote Ends Today

MLBAM today will count Twitter-based votes for the All-Star Game Final Man Vote that concludes at 4:00pm ET, but this year’s version of the vote arrives with the use of emojis. MLB’s digital arm worked with Twitter to create a special visual symbol for each of the eligible players. Using ...

07/09/15
SportsBusiness Daily: Rose Will Be On Field In Cincinnati

Pete Rose this afternoon on a Fox conference call previewing the MLB All-Star Game said that he will be on the Great American Ball Park field prior to the game as part of the MLB Franchise Four promotion. Rose will be honored on-field with HOFers Johnny Bench , Joe Morgan and Barry L ...

07/09/15
SportsBusiness Daily: Yahoo Sports Launches Daily Fantasy

Yahoo Sports has launched its own set of daily fantasy games, placing the company in direct competition against established daily fantasy leaders FanDuel and DraftKings. Like those rivals, Yahoo Sports Daily Fantasy will offer cash prizes for one-day and one-week fantasy games, beginning immediately ...

07/09/15
SportsBusiness Daily: MLB.TV On JetBlue's In-Flight Wireless Package

MLBAM has struck a deal with JetBlue to be a featured partner on the airline’s Fly-Fi in-flight wireless service. The alignment will offer Fly-Fi customers flying within the U.S. free access to the MLB.TV out-of-market streaming package, in essence representing complimentary one-day subscripti ...

Tags: Marketing and Sponsorship, MLBAM

07/08/15
SportsBusiness Daily: Grande Out, Lovato In For All-Star Show

MLB today said that Demi Lovato will replace Ariana Grande as the headliner for a planned All-Star Game concert on Saturday at Paul Brown Stadium in Cincinnati. Grande was announced last month as the planned headliner and tickets to the free concert were claimed within minutes of availability. M ...

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