About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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What A Peach: YinzCam Creates New Apps For Braves' Battery, SunTrust Park

Published in SportsBusiness Daily on 07 / 20 / 17

Pittsburgh-based mobile app developer YinzCam has partnered with the Braves to create new apps for The Battery Atlanta and the suites at SunTrust Park. YinzCam technology is embedded in a series of 15 kiosks with touch-screen displays located throughout The Battery, providing wayfinding and director...

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Tags: Technology, Atlanta Braves

More Stories by this Author

06/05/17
SportsBusiness Daily: NFL Invests In VR Outfit Strivr

The NFL, through its 32 Equity arm, has invested in Bay Area virtual reality outfit Strivr. The league participated in a $5M Series A investment round announced last December  led by early-stage fund Signia Venture Partners, but the NFL’s involvement was not previously disclosed. The exa ...

06/05/17
SportsBusiness Journal: Intel to produce MLB games in VR

Live MLB games in VR ■ June 6, Indians-Rockies ■ June 13, Royals-Giants ■ June 20, Tigers-Mariners ■ June 27, Cardinals-Diamondbacks Major League Baseball and Intel have struck a three-year deal to produce live and on-demand games in virtual reality, w ...

Tags: Marketing and Sponsorship

06/05/17
SportsBusiness Journal: Strength in numbers

Amy Brooks, the NBA’s executive vice president of team marketing and business operations, remembers a short five years ago when teams in the league had an average of just one person on staff working on business analytics and intelligence. Now, that average number is five ...

Tags: In-Depth

06/05/17
SportsBusiness Journal: Colleges offer analytics track

The sports industry is still in its early days placing staffers focused on business analytics at more senior levels such as vice president or executive vice president. But some executives predict the future leaders of the industry, perhaps within a decade, will come directly from this area. &ldqu ...

Tags: In-Depth

06/05/17
SportsBusiness Journal: FanDuel: Merger has risks

The proposed FanDuel-DraftKings merger, designed by the companies to rejuvenate growth and become more efficient in the previously high-flying business of daily fantasy sports, faces plenty of hurdles even if approved by regulators, FanDuel acknowledged to its investors. According to a merger doc ...

Tags: Finance

06/01/17
SportsBusiness Daily: Intel, MLB To Present Games In VR

MLB and Intel have struck a three-year deal to produce live and on-demand games in virtual reality, with games to be available weekly in the Intel True VR app starting with Indians-Rockies on Tuesday. The out-of-market coverage will include a selection of up to four camera angles per game, live stat ...

06/01/17
SportsBusiness Daily: MLB Debuting VR Version Of At Bat App

MLB At Bat VR, a new version of the popular mobile app, debuts today on the Google Daydream platform. Live game productions in the enhanced format including MLB's own newly announced deal with Intel have represented the bulk of industry energy in the emerging format. But MLBAM said this presentati ...

Tags: Media, MLB

05/31/17
SportsBusiness Daily: Zebra Technologies Partners With Kinduct

Zebra Technologies has struck a long-term partnership with data and analytics software developer Kinduct to provide a combined player tracking solution to college and pro teams. The joint product will combine Zebra’s RFID tag-based system that tracks info such as player speed and proximity wit ...

05/30/17
SportsBusiness Daily: Bruin Sports Capital Hires SI's Scott Novak

Bruin Sports Capital has hired SCOTT NOVAK as its Head of Global Communications, where he will oversee internal and external communications for the fast-growing entity. Novak was with SI and parent Time Inc. for the past decade, most recently as Senior VP/Communications & Brand Development. Wh ...

Tags: People and Pop Culture

05/30/17
SportsBusiness Daily: SNY Bringing Back "House Of Fans" Campaign

SNY this week will revive its “House of Fans” marketing campaign for a third time, again using the group of faux super fan housemates to promote the RSN’s distinct N.Y. focus and coverage of all of the area’s pro teams on its “SportsNite” program. Developed in par ...

Tags: Media, SNY

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