About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

The player’s been traded, so now what happens?

Published in SportsBusiness Journal on 07 / 28 / 14

As Major League Baseball’s annual nonwaiver trade deadline nears this week, a front-office executive’s routine trip through his team’s clubhouse can become anything but routine. “Starting around the last two weeks of July, it gets quieter when I come through the clubhouse,...

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Tags: Leagues and Governing Bodies

More Stories by this Author

10/22/12
SportsBusiness Daily: Playoffs Help Bleacher Report Mobile App

Bleacher Report has seen a doubling in the average daily installations of its Team Stream mobile application since heavy on-air promotion of the app began running during TBS' coverage of the MLB postseason. Turner purchased Bleacher Report in August, and following some initial promotion of the site ...

Tags: Media

10/22/12
SportsBusiness Journal: Dynamic pricing makes playoffs

Dynamic ticket pricing made its MLB postseason debut this year, and in San Francisco, Oakland and St. Louis, each club used the system to generate incremental revenue and sell more season tickets.

Tags: Franchises

10/18/12
SportsBusiness Daily: SI Names Paul Fichtenbaum Sports Group Editor

SI has named company veteran Paul Fichtenbaum as the new Time Inc. Sports Group Editor, succeeding Terry McDonell and completing an executive transition process several months in the making. Fichtenbaum had been elevated in August from SI.com Managing Editor to Editorial Dir of the Time Inc. Spo ...

10/18/12
SportsBusiness Daily: NBA TV Debuting New Studio Set

NBA Digital this season is debuting a new studio set for NBA TV and substantially redesigned versions of NBA.com both online and on mobile. The new 5,000-square-foot studio set features a half-court demonstration area, regulation basketball hoop and 13 monitors including a 65-inch touchscreen. NBA.c ...

Tags: Media, TBS/TNT

10/15/12
SportsBusiness Journal: MLB: Social media helping ratings

MLB has seen a significant increase in social media activity around the postseason, extending a surge in fan interest that began at the All-Star Game in July. According to Bluefin Labs, the Massachusetts-based social TV analytics firm working with the league, the first six days of the playoffs ge ...

Tags: Leagues and Governing Bodies

10/15/12
SportsBusiness Journal: Tech issues put Scout conversion on hold

Fox Sports Interactive Media has indefinitely postponed its planned relaunch of its college sports and recruiting network Scout.com, which would be rebranded as Fox Sports Next. The company in August announced its intent to reposition Scout.com around the start of football season in order to crea ...

Tags: Media

10/12/12
SportsBusiness Daily: MLB.com Posts Single-Day Traffic Record

MLB.com said it had the highest single traffic day yesterday in the more than 12-year history of the site, according to internal metrics. Fueled by a four-game set of League Division Series contests each with elimination possibilities, the site generated 280 million total page views across wire ...

10/10/12
SportsBusiness Daily: MLBAM Pleased By Passport Tix Delivery Adoption

MLBAM said during the final two weeks of the regular season 1,500 people opted for ticket delivery via Apple's new Passbook mobile delivery system, with initial adoption rates far above company expectations. Apple created Passbook in its new iOS 6 mobile operating system as a central portal for user ...

Tags: MLB, Leagues and Governing Bodies

10/09/12
SportsBusiness Daily: ESPN.com Tops Yahoo Sports For Sept. Uniques

ESPN.com returned to the top of the monthly comScore reach rankings for just the second time since '08, heading the list in September with a total of 47.07 million unique visitors. Yahoo Sports fell to second with 42.98 million uniques. The latest totals repeated a dynamic seen last September when E ...

Tags: Media

10/08/12
SportsBusiness Daily: Prilosec OTC Inks Deal With Yardbarker

Fox Sports Interactive Media property Yardbarker has signed a large-scale marketing partnership with Prilosec OTC to promote the heartburn medication brand's new flavor-coated Wildberry version of the pill. Yardbarker will produce a blog that will include a series of short online videos promoting ...

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