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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Sources: Braves' Deal With SunTrust Worth More Than $10M A Year

Published in SportsBusiness Daily on 09 / 16 / 14

The Braves' 25-year naming-rights deal with SunTrust Banks for the club's new ballpark in Cobb County is worth in excess of $10M per year, according to sources. The sum would be comparable to the 20-year, $220M naming-rights deal the 49ers signed with Levi's for their new stadium and would represe...

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SportsBusiness Journal: Persistence pays off for MLB, T-Mobile

Last week’s announcement of T-Mobile’s three-year Major League Baseball sponsorship had all the glitz, glamour and noise one expects of a news conference at the International Consumer Electronics Show in Las Vegas. Elaborate setting featuring a prototype of T-Mobile cellphone docking ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: CES: The next big thing?

T he 2013 International Consumer Electronics Show in no small part was about who wasn’t there as much as who was. No Apple, Amazon or Google, as usual. Microsoft this year abdicated its customary, high-profile keynote slot to open the show, leaving the position for Qualcomm. ESPN downshifted ...

Tags: Events and Attractions

SportsBusiness Journal: PGA Tour gets stake in The Whistle

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Tags: Media

SportsBusiness Journal: Giant screens engage fans

Incorporating fans into video board content dates back more than a decade through technologies such as text-to-screen and virtual polling. But the current rush toward monster-sized boards is providing teams, venue operators and mobile marketing outfits a far larger and more interesting canvas on whi ...

Tags: In-Depth

SportsBusiness Daily: D'Backs Prepping For Awards Ceremony

The D'Backs next Thursday will hold their second annual Most Valuable Partner Awards gala, with the event expanded this year to include a new fans' choice award. Launched last year as a means to inject energy into traditional team-run sponsor summits, the club's '13 Most Valuable Partner Awards even ...

Tags: Franchises, Arizona Diamondbacks

SportsBusiness Daily: MLB, MLBPA Announce Drug Testing Changes

MLB and the MLBPA today announced a series of significant changes to their joint drug agreement, implementing random, in-season blood testing for HGH beginning this year as well as new protocols to test for heightened testosterone. Every player will now have a baseline testostorone/epitestosterone ( ...

SportsBusiness Daily: Yahoo Returns To Top Of ComScores

Yahoo Sports in December returned to the top of the monthly comScore reach rankings among U.S. sports sites, continuing a back-and-forth with ESPN for the top spot over the past five months. Yahoo last month led the way with 40.01 million unique visitors. The rest of the list mostly held form compar ...

Tags: Media

SportsBusiness Daily: Revival Of "MLB 2K" A One-Year Deal

Yesterday's surprise video game licensing deal involving 2K Sports, MLB, MLBAM and the MLBPA to  revive the thought-extinct "MLB 2K" franchise is a one-year pact designed to buy time for baseball until the next gaming console cycle. Sony and Microsoft are both said to be working on next-genera ...

Tags: Media, MLB

SportsBusiness Daily: MLB Owners To Vote On Indians' Control Exec

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SportsBusiness Daily: T-Mobile Signs Three-Year Deal With MLB

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Tags: Marketing and Sponsorship, MLB

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