About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

Keeping It Clean: Panasonic Signs Grooming Deal With Facial Hair-Averse Yankees

Published in SportsBusiness Daily on 07 / 24 / 17

The Yankees have signed a sponsorship deal with Panasonic making the company the club’s official shaver and trimmer provider. The agreement covers the duration of the ’17 season as well as ’18 and ’19, and will include Yankee Stadium signage and co-branded retail activations....

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Tags: Marketing and Sponsorship, New York Yankees

More Stories by this Author

04/21/16
SportsBusiness Daily: NBA, Econet Strike Content Deal In Africa

The NBA has struck a multiyear partnership with Johannesburg-based telecom outfit Econet to distribute league content in sub-Saharan Africa. The deal calls for more than 500 live NBA games to be aired each year on Econet Media’s TV, Internet and mobile platforms. The deal includes regular ...

04/19/16
SportsBusiness Daily: March Madness Boosts Turner Digital

Fueled in part by record consumption of March Madness Live, the Bleacher Report-Turner Sports Network entry in March ranked second in comScore’s monthly sports ratings for domestic multiplatform digital reach. The ranking is Turner’s highest since June of last year, and is up from fifth ...

Tags: Media

04/19/16
SportsBusiness Daily Global: China Beginning To Lure Top Talent

Veteran Hollywood producer and Major League Soccer side Seattle Sounders FC minority owner Joe Roth surprised many people at the CAA World Congress of Sports when he was asked what keeps him up at night. His blunt answer: China. The country’s rapid development has now grown to the point w ...

Tags: Asia, Events and Attractions

04/18/16
SportsBusiness Journal: DraftKings strategy focuses on content

Daily fantasy sports operator DraftKings is shifting its MLB activation for the 2016 season, moving from last year’s full-throttle brand awareness campaign to a more integrated strategy aimed at engagement. Boston-based DraftKings has partnered with nine clubs — the Chicago White Sox, ...

Tags: Marketing and Sponsorship

04/18/16
SportsBusiness Journal: L.A. no easy score for Rams

Los Angeles was built in large part on the notion of fleeting fame. And the newly relocated Los Angeles Rams are likely facing a short honeymoon in the return to their prior home because of it. ■ China's growing interest translates ...

Tags: Events and Attractions

04/18/16
SportsBusiness Journal: China’s growing interest translates to more spending

Veteran Hollywood producer and Seattle Sounders FC minority owner Joe Roth surprised many people at the CAA World Congress of Sports when he was asked what keeps him up at night. His blunt answer: China. The world’s most populous country has long been seen by Western sports properties as ...

Tags: Events and Attractions

04/15/16
SportsBusiness Daily: Young Business Leaders Touch On Top Issues

Several young business leaders took the stage as part of the “New Guard” panel to open Day 2 of the '16 CAA World Congress of Sports. Here are excerpts from the conversation: STREAMING GOALS : Red Sox President Sam Kennedy said the club and sister operation NESN continue to press o ...

Tags: World Congress of Sports

04/14/16
SportsBusiness Daily: Execs Touch On Cable Channel Carriage Disputes

Fox Networks Group Chair & CEO Peter Rice addressed the ongoing YES/Comcast dispute during Day 1 of the '16 CAA World Congress of Sports, saying there could be “other mitigating factors” as to why Comcast is not carrying the Yankees’ channel. Rice said, “Comcast last se ...

Tags: World Congress of Sports

04/14/16
SportsBusiness Daily: Questions Persist About Wearable Technology

Analytics and wearable technology may be all the rage across the sports industry, but execs speaking at the ’16 CAA World Congress of Sports said there remain many unanswered questions regarding the ownership and control of biometric information. The issue is likely to be a subject of discussi ...

Tags: World Congress of Sports

04/14/16
SportsBusiness Daily: Copa America Currently Undervalued

Execs at the CAA World Congress of Sports championed soccer’s upcoming Copa America Centenario as a highly undervalued event. The tournament, featuring 16 teams from North, Central and South America to be played in June in 10 U.S. cities, will be shown domestically on Fox Sports and Univision ...

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