About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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MLB To Debut Lighter New Era Cap For Batting Practice, Spring Training

Published in SportsBusiness Daily on 11 / 20 / 17

MLB next season will debut a new batting practice and Spring Training cap developed in collaboration with longtime partner New Era. The new polyester ProLight 59Fifty caps are said to be 26% lighter than the prior Diamond Era batting practice and Spring Training caps used from '13-17 while still mai...

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Tags: Marketing and Sponsorship, MLB, New Era

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SportsBusiness Daily: Disney Buys BAM Tech Stake For $1B

Disney has completed a deal with MLB to acquire a one-third stake in BAM Tech for $1B, a deal designed to both jumpstart the MLBAM spinoff serving third-party entities and pave the way for a variety of new Disney digital offerings. Disney and BAM Tech will collaborate on an ESPN-branded, over-the-t ...

SportsBusiness Daily: Mets To Debut Porsche Activation

The Mets tonight at Citi Field will debut the initial activations around its new, multiyear sponsorship with Porsche , which was formally announced today and represents a rare entry by the luxury car brand into U.S. team sports. The deal gives Por ...

SportsBusiness Journal: Porsche continues sports focus with Mets

The New York Mets have signed a multiyear sponsorship with Porsche Cars North America that will rename two luxury areas at Citi Field. The luxury car brand will now be the title sponsor of what was previously the Empire Suite level at the 7-year-old ballpark, and will also have its name on what w ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Yankees as sellers won't affect business

Despite the New York Yankees’ first trade deadline selloff in more than a generation, club sources said the franchise’s remaining 2016 business operations will be largely unaffected. The Yankees parted ways with pitchers Aroldis Chapman, Andrew Miller and Ivan Nova and designated hitt ...

Tags: Franchises

SportsBusiness Journal: MiLB adds color with Crayola deal

Minor League Baseball has signed a multiyear sponsorship agreement with Crayola, a rare entry into sports for the children’s creativity brand. The agreement, recently signed after several months of negotiation and slated to begin with the ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Plugged In: Jay Helmick, Axe Bat

Axe Bat, a division of Renton, Wash.-based Baden Sports, is challenging long-established baseball convention with its curved, axe-handle-shaped bats. Used by more than a dozen MLB players, Axe Bat’s divergence from traditional round-knobbed bats is claimed to provide a more natural grip, bett ...

Tags: People and Pop Culture

SportsBusiness Daily: A-Rod Playing Final Game Friday, Joining Yankees As Special Advis ...

Yankees DH Alex Rodriguez and the club today announced he will play his final game Friday and then transition to a new role as a special advisor and instructor, reporting to Yankees Managing General Partner Hal Steinbrenner . The creation of the new role was originally conceived by Steinbrenner a ...

SportsBusiness Daily: NBC, Yahoo Team Up For Games

NBC Sports and Yahoo late yesterday announced a digital content and promotional collaboration for the Rio Olympics, extending their existing partnership now in its fourth year. The two parties also worked together for the 2014 Sochi Games. But unlike that Olympics deal that was fully in place mon ...

Tags: On The Ground in Rio

SportsBusiness Daily: MLBAM, Little League Strike Video Deal

MLBAM has struck a deal with Little League Baseball to provide a digital infrastructure for producing and distributing video highlights from the upcoming Little League World Series. The video-on-demand content will be shown on Little League’s online, mobile and social platforms, including a po ...

SportsBusiness Daily: New York Signs DFS Bill Into Law

New York Gov. Andrew Cuomo late yesterday signed a bill legalizing daily fantasy sports in the state, largely ending a battle with DraftKings and FanDuel that represented a key flashpoint in a nationwide debate on the upstart industry. The state law, arriving nearly seven weeks after legislative app ...

Tags: Sports in Society

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