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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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MLB Books Lil Jon, Don Omar For Concerts Around All-Star Game

Published in SportsBusiness Daily on 06 / 21 / 17

MLB has booked rapper Lil Jon and reggaeton star Don Omar to headline concerts during the upcoming All-Star Game festivities in Miami. Lil Jon will headline the league’s first-ever nighttime Electric Run, which concludes with a large post-race afterparty, on July 8. The following day, Omar...

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SportsBusiness Journal: Healthy internal competition

Dave Elmore, founder and owner of the California-based Elmore Sports Group, believes some interoffice competition is not only healthy but vital to the operation. Elmore’s group owns five minor league baseball teams covering nearly every classification of affiliated play, along with the ECHL ...

Tags: In-Depth, World Congress of Sports

SportsBusiness Journal: For Parkes, time right to end MLB run

Jacqueline Parkes became MLB's CMO in 2008. Photo by: GETTY IMAGES Jacqueline Parkes, departing chief marketing officer for Major League Baseball, said last week she reached a career “inflect ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: The art of 'people picking'

Larry Baer spends a lot of time focused on people. “People picking is a very important part of what I do,” said Baer, president and chief executive of the San Francisco Giants. “And what I’m looking for are passionate people who really want to be here and be invested in ou ...

Tags: In-Depth, World Congress of Sports

SportsBusiness Journal: Getting used to the limelight

Pittsburgh Pirates owner Bob Nutting admits he was unprepared for the limelight that came with running one of baseball’s oldest and most deeply rooted franchises when he took control of the club in 2007. Nine years and three playoff appearances later, Nutting not only is at peace with the l ...

Tags: In-Depth, World Congress of Sports

SportsBusiness Journal: MLBPA assets grow ahead of CBA talks

The MLB Players Association in 2015 built its asset base up to its largest point in four years as it once again prepared for formal collective bargaining with the league, according to the union’s newly filed annual report. The document, filed with the U.S. Department of Labor and ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Jacqueline Parkes Leaving MLB

MLB CMO Jacqueline Parkes is leaving the league after 21 years, a stint in which she became the first female CMO in pro sports and played a major role in deepening baseball’s role as a social institution. Parkes, in the CMO spot since '08 after starting in '95 as Dir of Advertising & Pro ...

SportsBusiness Daily: SI Launching "The Fashionable 50"

SI has created a new editorial franchise devoted to athlete fashion entitled “The Fashionable 50.” The effort will involve a list of the 50 most fashionable athletes that will run across SI’s various print and digital platforms starting Monday, along with a private event scheduled ...

SportsBusiness Daily: Solar Power Company Sponsors MiLB

Residential solar power company Sunrun has signed a multiyear sponsorship with Minor League Baseball that will give the company rights as the affiliated minors' preferred residential solar power provider. As part of the deal, MiLB and Sunrun have created the initiative "The Future Is Bright," spotli ...

SportsBusiness Daily: Spring Training Attendance Average Up

MLB ended Spring Training with a total attendance of 4,025,874, relatively flat (-0.2%) from last year’s record total and the second best sum in league history. But with 11 fewer total dates compared to '15, this year’s Spring Training and exhibition season drew a record average of 8,566 ...

SportsBusiness Daily: Topps To Create Cards Based On Daily Events

The Topps Co. has partnered with MLB to create an instant trading card initiative called Topps Now in which daily happenings from the ’16 season will be turned into both physical and digital cards. Topps each day will create 200 limited-edition cards based on the previous day’s events fr ...

Tags: MLB Season Preview, Topps Co.

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