About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

Shooting For Pilot Episode Of "Fantasy Life" Sitcom Begins Today

Published in SportsBusiness Daily on 03 / 27 / 15

Shooting begins today for the pilot of "Fantasy Life," a sitcom based on the life of ESPN senior fantasy analyst Matthew Berry and his '13 best-selling memoir of the same name. Fox' production of the pilot includes Kevin Connolly , who will play the Berry-inspired lead character of Mitch. Connol...

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More Stories by this Author

09/02/13
SportsBusiness Journal: Opta's numbers add up

Years before many other companies began exploring the expansive possibilities of location-based sports analytics, there was Opta Sports. The London-based firm began plotting soccer player and ball movements on x/y graphical coordinates in 2002, opening up the ability to use computers to chart pla ...

Tags: Global Special Issue

08/26/13
SportsBusiness Journal: Citi to sponsor Frozen Fenway event

Fenway Sports Management has signed a one-year agreement with Citigroup to serve as the title sponsor for Frozen Fenway 2014. Citi will replace Sun Life Financial, which held the naming rights for the last Frozen Fenway, held in January 2012. The 2014 event will feature a Jan. 4 college hockey do ...

Tags: Marketing and Sponsorship

08/26/13
SportsBusiness Journal: EA ready with extra ‘Madden’ rollout

EA Sports will essentially double its launch marketing efforts this year for the forthcoming “Madden NFL 25” video game, thanks to the arrival of the gaming industry console transition. The video game publisher will conduct its usual promotional blitz for the game, set for release Tue ...

Tags: Marketing and Sponsorship

08/26/13
SportsBusiness Journal: Dove Men + Care steps back up to plate

Editor's note: This story is revised from the print edition. Unilever personal care brand Dove Men + Care has signed an advertising partnership with MLB Advanced Media, extending its multiyear run of using sports as a key piece of its marketing strategy. In the latest effort, Dove Men + Ca ...

Tags: Marketing and Sponsorship

08/22/13
SportsBusiness Daily: Nats Offer Discounts For Season Tix Renewals

The Nationals disclosed their initial season-ticket promotions for the '14 season and beyond, and they have introduced a significant rebate component. Fans committing to season tickets for the '14-16 seasons will lock in at next year's ticket price and receive a 15% rebate in the form of club eCash ...

Tags: Franchises, Washington Nationals

08/21/13
SportsBusiness Daily: Nationals Disclose Season-Ticket Promotions

The Nationals earlier today disclosed their initial season-ticket promotions for the '14 season and beyond, and they have introduced a significant rebate component. Fans committing to season tickets for the '14-16 seasons will lock in at next year's ticket price and receive a 15% rebate in the form ...

08/20/13
SportsBusiness Daily: MiLB Hires Property Consulting Group

Minor League Baseball has hired Chicago-based Property Consulting Group to provide sponsorship and strategic consulting services, particularly for its new Project Brand national marketing initiative. PCG, founded by Dan Migala and Josh Kritzler , will work closely with newly-hired MiLB CMO Micha ...

08/19/13
SportsBusiness Daily: MLB, SiriusXM Announce Six-Year Extension

MLB this morning announced a six-year contract extension with SiriusXM for the carrier to continue as the league's official satellite radio partner. The deal covers the '16-21 seasons. Financial terms were not disclosed, but the league and SiriusXM currently have a 11-year, $650M deal that began in ...

Tags: Media, MLB, SiriusXM

08/19/13
SportsBusiness Journal: Barbasol signs to sponsor PBA

The Professional Bowlers Association has signed a new multiyear sponsorship deal with shaving brand Barbasol and a multiyear renewal with jerky brand Jack Link’s, and is in talks to renew its deal with Geico to serve as a presenting partner. The sponsorship agreements arrive on the heels of ...

Tags: Marketing and Sponsorship

08/19/13
SportsBusiness Journal: Fanatics targets mobile growth

Licensed sports merchandise distributor Fanatics is making a push into mobile e-commerce, and recently hired former Groupon Vice President David Katz to lead the effort. Under Katz, Fanatics will release its first set of dedicated mobile applications before the end of the year. And the company is ...

Tags: Marketing and Sponsorship

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