About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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NFL Training Camps, Fantasy Football Helps ESPN Set Another ComScore Record

Published in SportsBusiness Daily on 09 / 15 / 14

ESPN in August set another all-time sports category record in comScore Media Metrix Multi-Platform rankings, posting a total of 82.4 million unique visitors. The total, buttressed in part by the arrival of fantasy football registrations and NFL training camps, surpassed its prior record-setting, Wor...

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Tags: Media

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02/11/13
SportsBusiness Journal: The latest in digital marketing

Never before has the pace of change in digital marketing been this brisk. Technological advancements, in areas such as social media monitoring, advanced video streaming and consumer data mining, have made efforts that were fantasies or mere hopes just months ago not only reality now, but the basis ...

Tags: In-Depth

02/11/13
SportsBusiness Journal: SI sees Swimsuit revenue growth

Resurgent print media sales are fueling growth of Sports Illustrated’s Swimsuit franchise, which company executives are projecting at 6 percent to 8 percent this year. Specific financial figures were not disclosed, but the overall revenue growth rate mirrors last year and extends a period o ...

Tags: Media

02/11/13
SportsBusiness Journal: NBC, Yahoo discuss Winter Games

NBC Sports and Yahoo Sports are discussing whether to extend their digital partnership to the Olympics and begin working together for the 2014 Winter Olympics in Sochi, Russia. The pair struck a broad digital alliance two months ago, combining sports content and fantasy assets. But the deal notab ...

Tags: Media

02/06/13
SportsBusiness Daily: NBC Begins Sochi Games Tune-In Campaign

A major Olympics tune-in/One-Year-Out marketing campaign will begin today when NBC airs a 60-second promo spot for the Sochi Games across all 19 of its affiliated broadcast and cable networks. The spot will air in the 8:00pm ET hour and it also will air on 33 non-NBC channels through Comcast's ad sa ...

02/06/13
SportsBusiness Daily: Rivals.com, Under Armour Sign Three-Year Deal

Yahoo's Rivals.com has signed a three-year marketing deal with Under Armour in which the brand will become the presenting sponsor of its prep sports camp series and its college football recruiting rankings. The "Rivals Camp Series presented by Under Armour" is a new, invitation-only set of regional ...

Tags: Marketing and Sponsorship, Under Armour

02/06/13
SportsBusiness Daily: Take-Two Interactive's Income Up In Q3

Take-Two Interactive, parent of 2K Sports, said in a Q3 earnings report yesterday it has shipped nearly 4.5 million units of its licensed basketball title, "NBA 2K13." The sales pace is slightly above that of last year, and the franchise overall has surpassed more than 15 million units over the past ...

02/05/13
SportsBusiness Daily: NBC, Expects Profit From '14 Sochi Games

NBC expects the '14 Sochi Games to be profitable, a marked reversal from the $223M loss from the '10 Vancouver Games reported by former network owner GE. Speaking during a press conference today, NBC Sports Group Chair Mark Lazarus said Olympic advertising sales are "pacing extremely well." He add ...

02/05/13
SportsBusiness Daily: MLBAM Begins Sales Of MLB.TV

MLBAM today began selling subscriptions to its '13 MLB.TV out-of-market live game package, with this year's premium-level $129.99 price, up $5 from last year's peak-level price. The top-end package will again include free access to MLBAM's flagship mobile application MLB.com At Bat, a popular bundli ...

02/04/13
SportsBusiness Daily: Super Bowl Stream Goes Off Well

CBS Sports last night delivered a largely incident-free online stream of Super Bowl XLVII, complete with several features new to second-screen game experiences. The online stream notably featured the debut of a live All-22 coaches' angle, offered to the public starting during the '12 season, but nev ...

Tags: Media, CBS

02/04/13
SportsBusiness Journal: LockerDome joins USA Today sports

The USA Today Sports Media Group has struck a strategic partnership with LockerDome in which the St. Louis-based, sports-oriented social media network will become part of the USA Today Sports Digital Properties network. LockerDome seeks to blend elements of sports digital media — including ...

Tags: Media

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