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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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NBA Reaches New Records For Digital Media Assets In '14-15

Published in SportsBusiness Daily on 04 / 17 / 15

The NBA said it reached several new records across its digital media assets. In addition to previously disclosed achievements in social media assets, NBA.com and NBA Mobile reached a combined 16.7 billion page views and 4.2 billion video views during the '14-15 regular season, up 9% from the prior y...

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More Stories by this Author

09/30/13
SportsBusiness Journal: NASCAR aboard with The Whistle

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Tags: Media

09/30/13
SportsBusiness Journal: MLB wild-card settles in 2nd year

MLB’s single-game wild-card playoff round, which began last year as something of an organizational fire drill, has settled this season into a much more established part of baseball’s biggest month. The single-game knockout contests last season were shoehorned into the schedule after a ...

Tags: Leagues and Governing Bodies

09/30/13
SportsBusiness Journal: 5 Qs with Michael Kassan

Michael Kassan, chairman and chief executive of media and marketing advisory firm MediaLink, has been a trusted adviser to myriad major brands and publishers, including Dow Jones, Clear Channel, Unilever, Microsoft, AT&T and General Electric. The former president and CEO of Initiative Media, Ka ...

Tags: In-Depth, Marketing and Sponsorship

09/27/13
SportsBusiness Daily: MLBAM Tests New Technology For Ballpark App

MLBAM Thursday conducted a demonstration at Citi Field of its planned integration of Apple's new iBeacon mobile technology into the At The Ballpark application. Using Bluetooth Low Energy (BLE) technology, iBeacon allows users of its Apple's new iOS 7 operating system to have highly location-specifi ...

Tags: Media, MLB

09/27/13
SportsBusiness Daily: EA Settling Case, Shutting Down "NCAA Football"

EA Sports yesterday said it is shutting down production of its NCAA Football video game franchise for at least a year, while also settling in the ongoing Keller / O'Bannon likeness case in which it was a defendant along with CLC. EA Sports execs said the continued legal pressure – as well as ...

09/26/13
SportsBusiness Daily: Selig Formally Announces Retirement Plans

MLB Commissioner Bud Selig today formally declared his plans to retire when his current contract ends on Jan. 24, 2015. Fully consistent with his stated intentions since signing an two-year contract extension in January '12 to carry him to that date, Selig's planned retirement will end his tenure ...

09/26/13
SportsBusiness Daily: MLBAM Conducting iBeacon Demo

MLB Advanced Media today will conduct an invitation-only demonstration of its forthcoming integration with iBeacon, Apple's new mobile technology that allows for location-specific, real-time recommendations and offers. MLBAM intends to use iBeacon within its At The Ballpark app to create highly spec ...

09/25/13
SportsBusiness Daily: Soderlund To Lead EA Sports Under New Set-Up

Newly installed Electronic Arts CEO ANDREW WILSON late yesterday laid out his new senior exec team in a company town hall and internal corporate memo. PATRICK SODERLUND , who had been running EA Games' development studios, will now also lead EA Sports, the position Wilson vacated last week to bec ...

Tags: People and Pop Culture, EA Sports

09/25/13
SportsBusiness Daily: SI Releases Twitter 100 List

SI today will release its third annual Twitter 100 list of its choices as the top Twitter accounts in sports. This year's list features several expansions, including a top-10 list of the key sports stories of the past year on Twitter and how they resonated on the social media platform. There will be ...

09/24/13
SportsBusiness Daily: "SI Now" Gets Studio Audience Treatment

SI this morning conducted its first studio audience production of its daily live digital video show “SI Now” as part of the ongoing Advertising Week in N.Y. “SI Now,” which debuted in June, has been produced out of a newly developed digital video studio at Time Inc.'s N.Y. he ...

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