About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Keeping It Clean: Panasonic Signs Grooming Deal With Facial Hair-Averse Yankees

Published in SportsBusiness Daily on 07 / 24 / 17

The Yankees have signed a sponsorship deal with Panasonic making the company the club’s official shaver and trimmer provider. The agreement covers the duration of the ’17 season as well as ’18 and ’19, and will include Yankee Stadium signage and co-branded retail activations....

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Tags: Marketing and Sponsorship, New York Yankees

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SportsBusiness Journal: User-generated 12Up targets young men

Minute Media, parent company of popular London-based soccer website 90min, this week will debut a new U.S.-focused sports and culture online and mobile destination called 12Up. The new outlet will target young, male millennials and will operate on a socially driven, user-created content platform, ...

Tags: Media

SportsBusiness Daily: Manfred: MASN Engaged In "Pattern Of Conduct"

MLB Commissioner Rob Manfred on Thursday said MASN in the long-running media rights dispute has engaged in a “pattern of conduct” to avoid terms of the ’05 settlement agreement that paved the way for the Expos to relocate to DC. A New York Supreme Court judge last November vacated ...

Tags: Media, MASN

SportsBusiness Daily: Manfred: "Great Start" To Labor Talks

MLB Commissioner Rob Manfred said today at the conclusion of quarterly owners’ meetings in N.Y. that the league and MLBPA have held a dozen formal bargaining sessions thus far toward a new labor agreement. The current five-year accord expires Dec. 1, and Manfred cheered the early progress to ...

SportsBusiness Daily: MLBAM Wins Best In Digital Sports Media

MLBAM won Best in Digital Sports Media on the heels of a breakthrough ’15 that included large-scale deals with the NHL and PGA Tour, the official formation of the BAM Tech unit servicing outside entities, and a long-coveted in-market live streaming deal with Fox Sports, in addition to record c ...

Tags: Sports Business Awards, MLB

SportsBusiness Daily: Turner Touts ELeague At Upfront

ELeague, the competitive video gaming entity developed in partnership between Turner and WME-IMG, was a prominently featured part of Turner’s Upfront presentation today in N.Y., positioned right along with TNT, CNN, Turner Sports and other key corporate properties and representing another majo ...

SportsBusiness Daily: ESPN Renews, Expands Deal With Special Olympics

ESPN has extended and enlarged its relationship with the Special Olympics through a new three-year contract to keep the sports media giant as an official media partner through ’19 and a renewal and expansion of its status as a global presenting sponsor of Special Olympics Unified Sports. Finan ...

Tags: Media, ESPN

SportsBusiness Daily: Minor League Baseball Continues Reorganization

Minor League Baseball has hired KEVIN SMITH as Senior Dir of Business Development & Media, ZACK STONE as Manager of Business Development & Media and MEGHAN MADSON as MiLB Enterprises Exec Assistant. This continues a reorganization of the affiliated minors’ business activities &nb ...

Tags: People and Pop Culture, MiLB

SportsBusiness Daily: ESPN Tops April ComScore Numbers

ESPN in April led comScore’s rankings of domestic multiplatform digital reach among sports entities for the 26th straight month, and opened up a lead of nearly 27 million unique visitors from its nearest competitors. The margin in reach is ESPN’s largest since January, but the sports med ...

Tags: Media

SportsBusiness Daily: MLB Owners Meetings Start Today

MLB owners today begin a two-day quarterly meeting in N.Y., again focused heavily on labor issues following their last such meeting in January. Collective bargaining negotiations with the MLBPA are underway in advance of the Dec. 1 expiration of the current five-year labor pact, and key issues on th ...

SportsBusiness Daily: Rebel Ventures Hires Michael DiLorenzo

L.A.-based digital sports and technology firm Rebel Ventures has hired former NHL exec MICHAEL DILORENZO as its GM of East Coast operations. DiLorenzo was Senior Dir of Social Media Marketing & Strategy for the NHL, where he worked from ’07-12. He then moved on to exec roles with online ...

Tags: People and Pop Culture

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