MLBAM Debuting New Products For Opening Day

MLBAM today released several new and enhanced digital products to coincide with Opening Day. New features to the MLB.com At Bat mobile application include detailed individual ballpark renderings for the GameDay feature in partnership with Sony, enhanced social media, video highlights and local ...

Tags: MLB Season Preview

Nationals Sign New Concessions Deal

The Nationals today unveiled a new multiyear concessions partnership with Danny Meyer's Union Square Hospitality Group, bringing several eateries now popular at Citi Field in N.Y. to Nationals Park. The deal will create locations for Shake Shack burgers and shakes, Blue Smoke barbecue, Box Frites fr ...

Bud Selig Speaks At WCOS

MLB Commissioner Bud Selig credited the current 15-year run of labor peace for the record revenue and attendance the league has recorded in recent years.

JetBlue Signs Eight-Year Extension With Red Sox

The Red Sox have signed an eight-year sponsorship extension with JetBlue in which the airline will also gain naming rights to the club's new Spring Training ballpark in Ft. Myers, Fla.

GetGlue Signs Several Sports-Related Deals

GetGlue, a N.Y.-based social media startup, has struck official partnerships with several teams, leagues and broadcast networks for a new series of sports-related check-in portals. Similar to other social media hubs operating around affinity-based check-ins, such as Fanvibe, GetGlue seeks to build g ...

Nationals Relaunch Fan Rewards Program

The Nationals have relaunched their fan loyalty effort, the Red Carpet Rewards Program, as an online amenity. Believed to be the first of its type in MLB, the new, Internet-based Red Carpet Rewards Program was created through a partnership between the club, MLBAM and London-based customer ...

Tags: Franchises, Washington Nationals

TiqIQ Signs Deals With N.Y. Post, Wash Post

Startup secondary ticket outfit TiqIQ has struck deals with the N.Y. Post and Washington Post to embed ticket purchasing and ticket-related content within the newspapers' online sites. TiqIQ is seeking to blend traditional e-commerce with an editorial component in which blog postings are d ...

Tags: Media

Yankees, Twins Partner For Hope Week

The Yankees and Twins, playing a Spring Training game Sunday in Ft. Myers, Fla., will announce during a pregame ceremony a joint partnership for their various Hope Week charitable initiatives. The Twins earlier this week announced plans to stage their first-ever Hope Week June 12-18 in the Twin Citi ...

SB Nation Partnering With FanFeedr

Blog network SB Nation has struck a strategic partnership with N.Y.-based sports content aggregator FanFeedr in which SB Nation will be using FanFeedr's Publisher Dashboard to create and publish real-time content feeds for users. The FanFeedr Publisher Dashboard product pools content from ...

Indians Outline '11 Social Media Initiatives

The Indians today are introducing a new suite of social media initiatives for the '11 season, including the creation of the Indians Social Suite, a 12-person suite at Progressive Field that will cater exclusively to invited social media users. It replaces the previous Indians Social Deck in the stad ...