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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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MLB Tries Shorter Breaks, Virtual Ads During Rockies-Cardinals Game

Published in SportsBusiness Daily on 07 / 26 / 17

MLB last night experimented with a set of shorter commercial breaks for the Rockies-Cardinals game, which was the showcase game on MLB Network. Commercial breaks that typically would be 2 minutes, 25 seconds were reduced by 40 seconds to 1 minute, 45 seconds. MLB also expanded upon its prior tests i...

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More Stories by this Author

05/30/16
SportsBusiness Journal: Reds win over fans with rooftop patio

The Cincinnati Reds are struggling on the field and at the turnstiles, but they have generated a hit with the creation of their new Fioptics District at Great American Ball Park. The rooftop patio area and walk-in bar in left field, which made its debut with the start of the regular season, has g ...

Tags: Franchises, Facilities

05/30/16
SportsBusiness Journal: BAM Tech nears funding deal

MLB and MLB Advanced Media are closing in on a long-anticipated funding deal for BAM Tech, the portion of baseball’s digital arm servicing third-party content owners and programmers. An announcement of additional partners is likely to come by the next set of owners meetings in August. MLB o ...

Tags: Leagues and Governing Bodies

05/27/16
SportsBusiness Daily: Hubbard Leaving Twitter Amid Company Reorg

Twitter Head of Global Media & Commerce NATHAN HUBBARD is leaving the company following a corporate reorganization in which the social media company is disbanding its commerce team and halting work on its “Buy” button functionality. The move continues a period of marked turmoil for ...

Tags: People and Pop Culture, Twitter

05/27/16
SportsBusiness Daily: MLB Announces Traveling Baseball HOF Tour

MLB on Thursday announced a six-stop tour of initial dates for the Baseball HOF Tour, entitled "We Are Baseball." The tour will begin in Davenport, Iowa, on July 3 and continue into late October to Milwaukee, K.C., St. Louis, Minneapolis and Las Vegas. The traveling exhibition will feature an origin ...

Tags: Leagues and Governing Bodies, MLB

05/27/16
SportsBusiness Daily: N.J. Assembly Wants End To Comcast, YES Standoff

The New Jersey Assembly yesterday unanimously passed a measure urging Comcast and YES to resolve their long-running carriage battle, and also urges Comcast to consider rebating customers for the money they have paid for YES during a blackout of the channel now in its seventh month. The legislation c ...

05/26/16
SportsBusiness Daily: MLB Unveils Baseball HOF Tour

MLB this afternoon announced a six-stop tour of initial dates for the Baseball HOF Tour, entitled "We Are Baseball." The tour will begin in Davenport, Iowa, on July 3 and continue into late October to Milwaukee, K.C., St. Louis, Minneapolis and Las Vegas. The traveling exhibition will feature an or ...

05/26/16
SportsBusiness Daily: MLB Launching Baseball HOF Tour

MLB today will announce plans for the Baseball HOF Tour, a traveling, multimedia exhibition developed over the past two years by a partnership involving the HOF, MLBAM, IMAX Corp., CAA, United Talent Agency and Red Sox Chair Tom Werner . The exhibit will include an original IMAX film on the pa ...

05/25/16
SportsBusiness Daily Global: StubHub Parent Company Buys Ticketbis

StubHub parent company eBay on Tuesday announced the acquisition of int'l online ticket marketplace Ticketbis. Based in Spain and in operation since ’09, Ticketbis will be folded into the StubHub business, and expand the company’s reach into 47 countries. Financial terms were not disclos ...

Tags: Finance

05/24/16
SportsBusiness Daily: Outgoing Fox Execs' Farewell Party

Outgoing Fox Sports communications execs Lou D’Ermilio and Ileana Pena  held a farewell last night party in N.Y., drawing a wide array of industry figures. D’Ermilio and Pena, along with Dan Bell , accepted buyouts and are leaving the company after a combined 61 years with Fox. ...

05/24/16
SportsBusiness Daily: StubHub Parent Company Buys Ticketbis

StubHub parent company eBay early this morning announced the acquisition of international online ticket marketplace Ticketbis. Based in Spain and in operation since ’09, Ticketbis will be folded into the StubHub business, and expand the company’s reach into 47 countries. Financial terms ...

Tags: Finance, eBay, StubHub

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