About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Always On The Go: Mobile Ticketing Seen As Key Way To Reach Millennial Audience

Published in SportsBusiness Daily on 09 / 23 / 16

Mobile ticketing represents a key tool to engage the much-coveted millennial audience and help create the next generation of sports fans. Panelists at the ’16 AXS Ticketing Symposium said products such as ReplyBuy’s text-based ticketing, and seat upgrades and monthly ticket passes powere...

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Tags: Sports Facilities and Franchises

More Stories by this Author

07/31/15
SportsBusiness Daily: Ticketmaster Suit Delayed Until October

A hearing originally scheduled for today in S.F. on a motion by Ticketmaster and the Warriors to dismiss the antitrust lawsuit filed against them by StubHub will now be held on Oct. 16. StubHub recently filed an amended complaint against the pair, creating a more elongated court schedule. StubHub co ...

07/30/15
SportsBusiness Daily Global: Fox Hires Former StubHub Exec Maged

Fox Networks Group has hired former StubHub exec DANIELLE MAGED to a newly created position of Exec VP/Global Partnerships. Maged, the global head of partnerships and business development for the eBay-owned StubHub before stepping down last year, will lead efforts to create new advertising partner ...

Tags: People and Pop Culture, North America

07/29/15
SportsBusiness Daily: Fox Networks Group Hires Maged

Fox Networks Group has hired former StubHub exec Danielle Maged to a newly created position of Exec VP/Global Partnerships. Maged, the global head of partnerships and business development for the eBay-owned StubHub before stepping down last year, will lead efforts to create new advertising partner ...

07/28/15
SportsBusiness Daily: WMG Using Image Recognition Company

Wasserman Media Group has partnered with Nervve, a video and image recognition technology company, to exclusively use Nervve visual search products with its sports and entertainment clients. Originally developed for military and intelligence-based uses, Nervve's technology allows for the ability to ...

Tags: Marketing and Sponsorship

07/27/15
SportsBusiness Daily: Mets Offering Citi Cardholders Added Perks

The Mets have partnered with Atlanta-based mobile technology outfit Experience to offer exclusively to Citi cardholders preferred pricing and early access to seat upgrades at Citi Field for the duration of the ’15 season. Citi cardholders will receive a 75% discount on upgrade costs and acces ...

Tags: Franchises, New York Mets

07/27/15
SportsBusiness Daily: Fox Sports Engage Launched For Social Media

Fox Sports Digital has created a new online and mobile advertising product designed to leverage the reach of the company’s various social media extensions on Facebook, Twitter, YouTube and other similar platforms. Fox Sports Engage will offer to advertisers aggregated inventory across the soci ...

Tags: Marketing and Sponsorship, Fox

07/27/15
SportsBusiness Journal: DraftKings closes on $300M funding round

Daily fantasy sports giant DraftKings has closed on a $300 million Series D round of venture funding, valuing the company at more than $1 billion and extending a historic wave of investment into the space. Fox Sports led the round, joined by MLB, the NHL, MLS, Madison Square Garden and Legends Ho ...

Tags: Finance

07/24/15
SportsBusiness Daily: ManU-Barcelona Match Broadcast In VR

Virtual reality outfit NextVR has partnered with the Int'l Champions Cup to show Saturday's Manchester United-FC Barcelona match live in the enhanced format to fans attending at Levi’s Stadium. Similar to NextVR’s efforts last month for the U.S. Open at Chambers Bay, the company will hav ...

Tags: Media

07/22/15
SportsBusiness Daily: NBA Unveils League Pass Pricing

The NBA today released U.S.-based pricing for its previously announced plan to offer single-team and single-game options for its League Pass out-of-market package. A full season of League Pass with every team will cost $199.99, and cover most linear and digital platforms. That core offering will n ...

07/22/15
SportsBusiness Daily: Wojnarowski Agrees To Stay At Yahoo Sports

Yahoo Sports has agreed to terms on a new four-year contract with NBA columnist Adrian Wojnarowski, ending an extended negotiation period in which he nearly left for SI. Wojnarowski had been in deep talks for many months with SI about building a new basketball site around him, similar to what the sp ...

Tags: Media, Yahoo

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