About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Time Inc. Sports Group Brings On CBS Digital's Patty Hirsch To Fill DeLorenzo's Former Role

Published in SportsBusiness Daily on 08 / 26 / 15

Hirsch will manage SI's ever-growing network of digital sites Time Inc. has named CBS Digital Media GM PATTY HIRSCH  VP & GM/Digital for its Sports Group, with oversight to include to SI.co...

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Tags: People and Pop Culture, Sports Illustrated

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SportsBusiness Journal: Live local streaming at a standstill

Major League Baseball’s 2014 season begins with more live streams of national games. But local in-market streaming, something the sport has grappled with for more than five years, will go another season without a significant rollout. MLB’s new national TV contracts go into effect this ...

Tags: Media

SportsBusiness Daily: Amazon Rolling Out Fire TV Device

Amazon.com earlier today announced a new digital streaming video device, Fire TV, designed to compete against current connected-TV competitors such as Apple TV, Roku and Google's Chromecast. Sports content was featured prominently in Amazon's presentation unveiling the device, with properties and ne ...

SportsBusiness Daily: MLB, PepsiCo Announce Multiyear Extension

MLB this morning announced a multiyear extension of its major sponsorship with PepsiCo. The deal extends a relationship that began more than 15 years ago. Among the planned executions is a new national advertising campaign debuting later this month featuring Nationals LF Bryce Harper for Gatorade's ...

Tags: Marketing and Sponsorship, MLB, PepsiCo, Gatorade

SportsBusiness Daily: Sports Illustrated Launches SI Edge

Sports Illustrated yesterday launched SI Edge, a new digital destination devoted to fitness, performance, action sports and adventure. Located at edge.si.com , the site is heavy on SI’s renowned photography, and also has its own Twitter feed at @SI_Edge . EAS Sports Nutrition has signed on a ...

SportsBusiness Daily: CBS Boosting Digital Coverage Of The Masters

CBS Sports will bring back its digital coverage of The Masters next week with the addition of a second featured group on Augusta National’s back nine. The feature joins live streaming channels of Amen Corner, holes 15 and 16, a first featured group and the “Masters On the Range” da ...

Tags: Media, CBS, Golf

SportsBusiness Daily: MLB Lands Diversity Summit Sponsors

MLB has signed deals with five of its leading suppliers from its Diverse Business Partners Program to sponsor the league’s third annual Diversity Business Summit, scheduled for April 14-15 in N.Y. The set of companies – RGMA, SupplierGateway, Vernalis, MDG Builders and Proftech &nda ...

SportsBusiness Daily: MLB.TV, MLB Extra Innings Bundled

The inDemand cable consortium late yesterday announced it will offer free access to the MLB.TV out-of-market streaming package to subscribers of MLB Extra Innings, the linear TV counterpart. MLB Extra Innings and MLB.TV historically have been separate products. But the bundling will be offered to su ...

SportsBusiness Daily: Domino's Renews Promo Deal With MLBAM

Domino's has renewed its "DomiNoNo" promotion with MLBAM for the '14 and '15 seasons. The promotion, started last year , provides free pizza following the first two no-hitters of the MLB season. The national chain awarded free two-topping pizzas to 10,000 MLB.TV subscribers following each of two no ...

Tags: MLB Season Preview, Dominos, MLBAM

SportsBusiness Daily: March Madness Live Setting Records

March Madness Live continued its record pace, surpassing 64 million live streams through yesterday’s regional finals, up 42% from a comparable point last year, according to data from Turner Sports. MML this year also has more than 13.5 million hours of live video consumed, 7% more than last ye ...

SportsBusiness Journal: New Panasonic unit will focus on sports

Electronics giant Panasonic is creating a new business unit, Panasonic Enterprise Solutions Co., that will house its video display and environmental groups serving sports teams and buildings. Best known in many circles for its consumer electronics business, Panasonic in recent years has become a ...

Tags: Marketing and Sponsorship

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