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Twitter's Advertising Platform Adds 16 New Content Partners

05 / 23 / 13

Twitter today announced a new set of content partners for its quickly emerging advertising partner platform, now called Twitter Amplify. Originally launched with short ads inserted into in-tweet video clips from ESPN, the program has since been expanded to Turner Sports, the NBA, NCAA, and now anoth...

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04/22/11
FanSnap Adds E-Tickets Component

Secondary ticket metasearch engine FanSnap has added an e-tickets component to identify ticket listings that are fulfilled strictly through e-mail and bar codes, as opposed to courier service. The aim is to more readily identify e-tickets and enable more last-minute purchasing of tickets. ...

04/22/11
More Than 40,000 Tickets Sold For MLB ASG

The D'Backs and MLB have sold more than 40,000 tickets thus far for the '11 MLB All-Star Game, and more than 34,000 each for the Home Run Derby and Futures Game that precede the July 12 event. The club and MLB lowered ticket prices as much as 59% for All-Star Game events this summer and began s ...

Tags: Events and Attractions, MLB

04/21/11
MLB, MLBPA Expand Pension Program

MLB and the MLBPA this afternoon announced they will begin making payments to former players from '47-80 with more limited service time that did not qualify for the league's normal pension benefit plan. Prior to '80, only players with at least four years of service time qualified for a pensi ...

04/21/11
MLB.com Sets Page-View Record

MLB.com yesterday drew an all-time traffic high in its 10-year-plus history with 142.3 million page views, according to internal Omniture metrics, extending a marked upswing in overall traffic thus far for the '11 season. The site since Opening Day has averaged 122 million page views per day, 48% hi ...

04/21/11
MLB Takes Control Of Dodgers

MLB yesterday announced it will take over the business and day-to-day operations of the Dodgers, stripping owner Frank McCourt of financial control of the team and representing by far the league's boldest step to date addressing an ugly divorce and debt-fueled saga with the club that has ...

04/21/11
MLB, MLBPA Improve Pensions

MLB and the MLBPA this afternoon will hold a joint press conference in N.Y. to announce improved pension benefits for older retired players. Details are due to be disclosed at the event, now certain to be far better attended due to media interest in the Dodgers. This deal, similar to prior ...

04/19/11
NBA Partners With Playdom On Facebook Game

NBA Digital and social gaming outfit Playdom have struck a partnership to create "NBA Dynasty," a new general manager-styled game on Facebook in which users will build teams using both current and former players dating to 1946. "NBA Dynasty" will also include more than 1,200 video clips from the '10 ...

Tags: NBA, Media

04/18/11
Ticketmaster Partners With MarketShare

Ticketmaster is partnering with L.A.-based analytics outfit MarketShare to develop a new set of dynamic ticket pricing tools for its clients. The two companies will collaborate on a suite of demand forecasting tools to allow for teams, leagues and venues to set and adjust prices for live events. The ...

04/18/11
Hillis, Vick In Finals For "Madden" Cover

Browns RB Peyton Hillis today completed a startling upset of Packers QB Aaron Rodgers in the semifinals of EA Sports' "Madden NFL 12" cover vote, and will face Eagles QB Michael Vick in the finals. Hillis easily defeated Rodgers, 61% to 39%, while Vick defeated Vikings RB Adrian Peterson by ...

04/15/11
NeuLion Creates New College Division

NeuLion Inc. has created a new separate business unit, NeuLion College, for its ongoing work for college and universities. The college sector has already been an active segment for the Long Island-based video technology outfit, particularly since its '08 merger with JumpTV. But the latest step ...

Tags: Colleges

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