Yankees Announce Ticket Exchange Plans

The Yankees last night announced its plan with Ticketmaster to create Yankees Ticket Exchange (YTE), its in-house resale service after opting out of the five-year contract extension between MLBAM and StubHub. YTE will be offered to both season-ticket holders and single-game purchasers, with sellers ...

2K Sports Discloses Perfect Game Challenge Plans

2K Sports today disclosed plans for its fourth annual $1M Perfect Game Challenge to tie into its upcoming "MLB 2K13" video game release. Under a reorganized competition format, 30 team-specific leaderboards will be established, corresponding to each MLB club and each carrying a $25,000 prize. Th ...

NBC Begins Sochi Games Tune-In Campaign

A major Olympics tune-in/One-Year-Out marketing campaign will begin today when NBC airs a 60-second promo spot for the Sochi Games across all 19 of its affiliated broadcast and cable networks. The spot will air in the 8:00pm ET hour and it also will air on 33 non-NBC channels through Comcast's ad sa ...

NBC, Expects Profit From '14 Sochi Games

NBC expects the '14 Sochi Games to be profitable, a marked reversal from the $223M loss from the '10 Vancouver Games reported by former network owner GE. Speaking during a press conference today, NBC Sports Group Chair Mark Lazarus said Olympic advertising sales are "pacing extremely well." He add ...

Super Bowl Stream Goes Off Well

CBS Sports last night delivered a largely incident-free online stream of Super Bowl XLVII, complete with several features new to second-screen game experiences. The online stream notably featured the debut of a live All-22 coaches' angle, offered to the public starting during the '12 season, but nev ...

Tags: Media, CBS

EA Sports' "Madden" Franchise Turning 25

EA Sports on Friday said it will name the upcoming version of its "Madden NFL" video game franchise "Madden NFL 25" to tie into the game's 25th anniversary. A fan cover vote will be held for the third consecutive year, with this year's vote a historically themed one in which a 32-member bracket of N ...

SB Secondary Ticket Market Down Again

The secondary ticket market for Super Bowl XLVII in New Orleans is showing marked softness compared to last year, representing the second straight year of declines in prices for the event. StubHub officials late Thursday said the company's average sales price for the game was $2,456 per ticket, down ...

Tags: Events and Attractions, NFL

Rotowire To Sponsor Stats Fantasy Games

Fantasy sports content outfit Rotowire has struck a deal with Stats LLC in which Rotowire will sponsor the online contests in Stats' National Fantasy Championship Series. Rotowire will become the title sponsor of Stats' online fantasy events in baseball, football and basketball, beginning with the u ...

Tags: Media

Fox Sports Digital Hires Pete Vlastelica

Fox Sports Digital has appointed Yardbarker co-Founder & CEO  Pete Vlastelica as its new Senior VP/Digital. Vlastelica replaces Jeff Husvar , who had been Fox Sports Digital Exec VP & GM since December '09, and will now shift to a new role within Fox Sports working on special project ...

Wally Hayward Leaving Cubs After Three Years

Veteran sports marketer WALLY HAYWARD is leaving his position as Cubs Exec VP and Chief Sales & Marketing Officer to form W Partners, a joint venture with the RICKETTS family that owns the club. W Partners will represent various teams, leagues and athletes on the sell side for sponsorship sa ...

Tags: People and Pop Culture, Chicago Cubs