About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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MLBAM Partners With Google For VR Video Series On Rising Stars

Published in SportsBusiness Daily on 07 / 27 / 17

MLBAM has again partnered with Google to create a new virtual reality video series for the Daydream platform entitled, "On The Verge." The new series is comprised of behind-the-scenes profiles of emerging stars in the game, with the initial episodes featuring Red Sox RF Mookie Betts , Twins P Jose...

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SportsBusiness Daily: Fantasy Sports Play Up 3% From Last Year

The number of fantasy sports participants in the U.S. and Canada is up to 59.3 million, according to the Fantasy Sports Trade Association, a 3% increase from last year as the business shows signs of resurgent growth following a period of legal and legislative turbulence for daily fantasy sports. The ...

Tags: Media

SportsBusiness Journal: StubHub’s new seat: Times Square

StubHub is headed to Broadway. The company this week will debut a flagship store in New York, marking the first move by the dominant ticket resale marketplace into brick-and-mortar retail. StubHub's new flagship store will cate ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Metrics Down For Digital Sports Media Outlets

The digital sports media category in May continued its extended decline in consumption and reach that has marked much of ’17 so far. Monthly multiplatform comScore data showed a total sports audience reach of 174.3 million and an average content consumption of 91.8 minutes per user during the ...

Tags: Media

SportsBusiness Daily: Strivr Gets Deal With Germany Soccer

Strivr tech will be used in training for Germany's national teams, particularly at its DFB Academy focused on player development.

SportsBusiness Daily: Fermata Partners To Be Licensing Rep For Dryv

CAA-owned licensing agency Fermata Partners has signed a deal to be the exclusive licensing representative for Dryv Technologies, an Atlanta-based developer of performance apparel. Dryv has developed several moisture-wicking garments that include absorbent wipe zones to keep hands and faces dry. Fer ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Umbel Adds Spurs Exec Mike Malo

Austin-based data management platform Umbel named Spurs VP/Brand & Marketing MIKE MALO VP/Business Development. The Spurs were an Umbel client. Malo also has worked with the Eagles, D-backs and Crew. He will focus on strategic partnerships with leagues and teams as business-side analytics cont ...

Tags: People and Pop Culture

SportsBusiness Daily: Everfi Becomes MLB's Official Education Partner

MLB has collaborated with education technology company Everfi to begin a widespread rollout of Summer Slugger, a free baseball-themed education course aimed at preventing students from losing math and literacy skills during the summer break from school. Summer Slugger will be initially targeted to f ...

Tags: Marketing and Sponsorship, MLB

SportsBusiness Daily: MLB's Manfred Looks To Grow Draft

MLB began its '17 Draft last night in Secaucus, N.J., and Commissioner Rob Manfred said the league is continuing to seek better schedule coordination with the NCAA to allow more players to attend the Draft in person. This is part of a larger effort MLB is pursuing to grow the event significantly. ...

SportsBusiness Daily: Gametime Sets Record With NBA Finals

Mobile-based ticket platform Gametime said last night it set a company record for Game 5 of the NBA Finals as the highest-grossing event in its history. The average sales price of $1,450 per ticket was also the highest it has had for any event outside of a Super Bowl. Gametime’s gross sales fr ...

SportsBusiness Daily: Hunter Greene To Attend MLB Draft

Four amateur players are expected to attend the MLB Draft tonight in Secaucus, N.J., including California high schooler Hunter Greene , who was on the cover of SI in April and is projected to be one of the top selections. The Twins have the first overall pick and will be staging a draft party at Ta ...

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