About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

DraftKings Announces Exclusive Partnerships With 27 MLB Clubs

Published in SportsBusiness Daily on 07 / 31 / 15

DraftKings announced Friday exclusive partnerships with 27 MLB clubs. Extending its existing multiyear relationship with MLB that positions the Boston-based company as the league’s official daily fantasy game, the new deals cover the entire league with the exception of the D-backs, Mariners an...

Read More

More Stories by this Author

SportsBusiness Daily: MLB, PepsiCo Announce Multiyear Extension

MLB this morning announced a multiyear extension of its major sponsorship with PepsiCo. The deal extends a relationship that began more than 15 years ago. Among the planned executions is a new national advertising campaign debuting later this month featuring Nationals LF Bryce Harper for Gatorade's ...

Tags: Marketing and Sponsorship, MLB, PepsiCo, Gatorade

SportsBusiness Daily: Sports Illustrated Launches SI Edge

Sports Illustrated yesterday launched SI Edge, a new digital destination devoted to fitness, performance, action sports and adventure. Located at edge.si.com , the site is heavy on SI’s renowned photography, and also has its own Twitter feed at @SI_Edge . EAS Sports Nutrition has signed on a ...

SportsBusiness Daily: CBS Boosting Digital Coverage Of The Masters

CBS Sports will bring back its digital coverage of The Masters next week with the addition of a second featured group on Augusta National’s back nine. The feature joins live streaming channels of Amen Corner, holes 15 and 16, a first featured group and the “Masters On the Range” da ...

Tags: Media, CBS, Golf

SportsBusiness Daily: MLB Lands Diversity Summit Sponsors

MLB has signed deals with five of its leading suppliers from its Diverse Business Partners Program to sponsor the league’s third annual Diversity Business Summit, scheduled for April 14-15 in N.Y. The set of companies – RGMA, SupplierGateway, Vernalis, MDG Builders and Proftech &nda ...

SportsBusiness Daily: MLB.TV, MLB Extra Innings Bundled

The inDemand cable consortium late yesterday announced it will offer free access to the MLB.TV out-of-market streaming package to subscribers of MLB Extra Innings, the linear TV counterpart. MLB Extra Innings and MLB.TV historically have been separate products. But the bundling will be offered to su ...

SportsBusiness Daily: Domino's Renews Promo Deal With MLBAM

Domino's has renewed its "DomiNoNo" promotion with MLBAM for the '14 and '15 seasons. The promotion, started last year , provides free pizza following the first two no-hitters of the MLB season. The national chain awarded free two-topping pizzas to 10,000 MLB.TV subscribers following each of two no ...

Tags: MLB Season Preview, Dominos, MLBAM

SportsBusiness Daily: March Madness Live Setting Records

March Madness Live continued its record pace, surpassing 64 million live streams through yesterday’s regional finals, up 42% from a comparable point last year, according to data from Turner Sports. MML this year also has more than 13.5 million hours of live video consumed, 7% more than last ye ...

SportsBusiness Journal: New Panasonic unit will focus on sports

Electronics giant Panasonic is creating a new business unit, Panasonic Enterprise Solutions Co., that will house its video display and environmental groups serving sports teams and buildings. Best known in many circles for its consumer electronics business, Panasonic in recent years has become a ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: MLB, MLBPA Amend Joint Drug Agreement

MLB and the MLBPA on Friday announced a large set of adjustments to the Joint Drug Agreement that substantially increase testing protocols and penalties for use of PEDs. A first-time violation now yields an 80-game suspension, up from 50 games; a second-time violation warrants a 162-game suspension, ...

SportsBusiness Daily: Bud Selig Bullish On MLB Revenue

MLB Commissioner Bud Selig Friday afternoon said the league’s total revenue in '14 could surpass $9B, just a year after crossing the $8B mark for the first time in its history. Baseball’s accelerating revenue growth is fueled largely by new national TV deals with ESPN, Fox and Turner g ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug