MLBAM To Begin Inserting Ads On Mobile Devices

MLBAM later this month will begin its planned dynamic ad serving to mobile devices, marking the initial results of its expanded relationship with Bay Area-based technology outfit Auditude. Speaking this morning at the PaidContent Mobile conference in N.Y., MLBAM President & CEO Bob Bowman said a ...

Tags: MLB, Audi, DC, Baseball

Yahoo Sports' Dave Morgan Leaves Company

Yahoo Sports Exec Editor DAVE MORGAN is leaving the company after more than five years, effective in early June, representing another significant talent loss for the highly trafficked sports operation. Morgan played a key role in building Yahoo Sports from more of an aggregator and fantasy sports ...

Tags: People and Pop Culture, Yahoo!

Selig Addresses Dodgers Investigation

MLB Commissioner Bud Selig , speaking this afternoon at the conclusion of quarterly owners' meetings in N.Y., said there is "no predetermined outcome" to the ongoing monitoring and investigation into the Dodgers' operations. Club Owner Frank McCourt on several occasions in the past three weeks ha ...

Score Media Acquires SportsTap App

Toronto-based Score Media Inc. has acquired rival mobile outfit SportsTap, one of the most popular smartphone sports applications, from Mobile1Sports LLC. The combined Score Media-SportsTap entity will rank among the largest sports mobile audiences in the U.S. with a combined unique user base of mo ...

Tags: Media

Score Media Acquires SportsTap

Toronto-based Score Media Inc. has acquired rival mobile outfit SportsTap, one of the most popular smartphone sports applications, from Mobile1Sports LLC. The combined Score Media-SportsTap entity will rank among the largest sports mobile audiences in the U.S. with a combined unique user base of mor ...

NFL Players Involved In New Social Media Channel

A group of 21 NFL players including Chargers QB Philip Rivers and Cowboys TE Jason Witten has partnered with N.C.-based startup online outfit Gridiron Ventures to create Gridiron Grunts, a new social media channel in which players will provide unfiltered audio updates, dubbed "grunts," several ...

Tags: Media

MLB Owers Meetings Beginning In N.Y.

MLB will begin a two-day owners meeting in N.Y. today. The Dodgers ownership situation is not on the formal agenda for tomorrow's concluding general session. But the issue will be the subject of several smaller sessions, including an update from current club monitor Tom Schieffer before ...

Uncertainty About Dodgers Payroll

MLB is not expected to let the Dodgers default on their payroll to players this month, according to industry sources. How precisely the cash shortfall, should it arise, will be addressed is unclear, as are the potential ramifications to embattled team owner Frank McCourt . But players would be elig ...

EA Sports CEO: Company Faces Uncertainty

Electronic Arts CEO John Riccitello, discussing the company's fiscal fourth quarter and fiscal year late yesterday, said the EA Sports business faces significant uncertainty over the next year due to the ongoing NFL lockout, a looming NBA work stoppage, and the historic, World Cup-fueled succes ...

Tags: Finance

Court Dismisses EA Sports Complaint In Case

A U.S. District Court in California earlier this week dismissed a complaint against EA Sports in the Ed O'Bannon licensing case. The former UCLA star sued EA Sports, the NCAA and the Collegiate Licensing Company in '09 on the grounds they were using his image and likeness without his conse ...

Tags: Marketing and Sponsorship, EA Sports