About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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MLBAM Launches Latest Update Of Flagship App MLB At Bat

Published in SportsBusiness Daily on 02 / 27 / 15

MLBAM today released its initial '15 update of its flagship mobile application, MLB.com At Bat. This year's changes include a reworked user interface and navigation, support for Apple’s iOS 8 operating system and the larger iPhone 6 and iPhone 6 Plus devices, global availability in Spanish and...

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On The Ground: Behind the scenes on Disney's 'Million Dollar Arm'

Inside Disney's 'Million Dollar Arm' J.B. Bernstein, Agent Mark Ciardi, Producer The makers of "Million Dollar Arm," the forthcoming movie chronicling the unlikely bid by agent J.B. Bernstein to turn two young Indian men into professional baseball players, portrayed it as more of a univer ...

Tags: India, Baseball, Pittsburgh Pirates

SportsBusiness Daily: Sports Marketing Symposium: T-Mobile, MLBAM

T-Mobile's large-scale sponsorship of MLB and MLBAM has played an instrumental role in the company's improved earnings, subscribership and brand recognition this year, said company VP/Media & Sponsorship Mike Belcher . Making a featured presentation at the '13 CSE Sports Marketing Symposium, Be ...

On The Ground: How baseball helped T-Mobile bounce back

T-Mobile's large-scale sponsorship of MLB and MLB Advanced Media has played an instrumental role in the company's improved earnings, subscribership and brand recognition this year, said Mike Belcher, company vice president of media and sponsorships. Making a featured presentation at the CSE Sport ...

Tags: Baseball, MLB, Media, ATT, International

SportsBusiness Daily: Bud Selig Names Rob Manfred MLB COO

MLB Commissioner Bud Selig today named Rob Manfred the league's COO, promoting him from his prior title of Exec VP/Economics & League Affairs. The appointment is in keeping with Selig's pledge last week to implement a transition plan within the league's central management as part of his impe ...

SportsBusiness Daily: NFL Sees Jump In August Comscore Rank

The NFL last month made its seasonal move up the charts in monthly comScore multi-platform rankings of U.S. sports sites, as the league rose from 11th place and 16 million unique visitors in July to 6th place and nearly 31 million uniques in August. The rise of the NFL during the month coincided wit ...

Tags: Media

SportsBusiness Journal: NASCAR aboard with The Whistle

NASCAR has become the latest league to align with youth sports digital programmer The Whistle, taking a minority equity position in the company in exchange for supplying video content and other assets to the media venture. The Whistle’s deal with NASCAR is similar to ones struck with the NF ...

Tags: Media

SportsBusiness Journal: MLB wild-card settles in 2nd year

MLB’s single-game wild-card playoff round, which began last year as something of an organizational fire drill, has settled this season into a much more established part of baseball’s biggest month. The single-game knockout contests last season were shoehorned into the schedule after a ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: 5 Qs with Michael Kassan

Michael Kassan, chairman and chief executive of media and marketing advisory firm MediaLink, has been a trusted adviser to myriad major brands and publishers, including Dow Jones, Clear Channel, Unilever, Microsoft, AT&T and General Electric. The former president and CEO of Initiative Media, Ka ...

Tags: In-Depth, Marketing and Sponsorship

SportsBusiness Daily: MLBAM Tests New Technology For Ballpark App

MLBAM Thursday conducted a demonstration at Citi Field of its planned integration of Apple's new iBeacon mobile technology into the At The Ballpark application. Using Bluetooth Low Energy (BLE) technology, iBeacon allows users of its Apple's new iOS 7 operating system to have highly location-specifi ...

Tags: Media, MLB

SportsBusiness Daily: EA Settling Case, Shutting Down "NCAA Football"

EA Sports yesterday said it is shutting down production of its NCAA Football video game franchise for at least a year, while also settling in the ongoing Keller / O'Bannon likeness case in which it was a defendant along with CLC. EA Sports execs said the continued legal pressure – as well as ...

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