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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Sports Marketing Symposium: Pop Culture Crossover Bigger Than Ever

Published in SportsBusiness Daily on 10 / 16 / 14

The intersection between pop culture and sports is tighter than ever, but still fraught with missteps and overreaching ambitions, according to panelists yesterday at the '14 CSE Sports Sponsorship Symposium in N.Y. Thanks to crossover successes such as Shaquille O'Neal, more athletes than ever want ...

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Tags: Events and Attractions

More Stories by this Author

05/17/13
SportsBusiness Daily: EA, Amazon Team On "Madden" Promo

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Tags: Marketing and Sponsorship, EA Sports

05/17/13
SportsBusiness Daily: Van Wagner Sports Invests In CineSport

Marketing and sales outfit Van Wagner Sports & Entertainment has made a low seven-figure, minority equity investment in CineSport, a New Jersey-based online sports video company. CineSport, founded and run by former NBA exec Gregg Winik, provides video content to many local and national news org ...

Tags: Finance

05/16/13
SportsBusiness Daily: Van Wagner Sports Invests In CineSport

Marketing and sales outfit Van Wagner Sports & Entertainment has made a low seven-figure minority equity investment in CineSport, a New Jersey-based online sports video company. CineSport, founded and run by former NBA exec Gregg Winik , provides video content to many local and national news or ...

05/16/13
SportsBusiness Daily: MLB Owners Meetings Conclude In N.Y.

MLB Exec VP/Baseball Operations Joe Torre  today said he is said "hopeful" of the league implementing expanded instant replay for the '14 season, with the scope of potential changes now enlarged to include everything outside of ball-strike calls. Speaking at the conclusion of quarterly ow ...

05/16/13
SportsBusiness Daily: Astros To Name Reid Ryan President

The Astros are expected to announce tomorrow that Reid Ryan , son of Rangers CEO Nolan Ryan , will become the club's new President, replacing George Postolos , who resigned on Monday. Reid Ryan is currently the CEO of Ryan-Sanders Baseball, owners of the Triple-A PCL Round Rock Express and Double ...

05/15/13
SportsBusiness Daily: Minor League Baseball Creates Food Brackets

Minor League Baseball has formally launched its latest online fan voting promotion, "#Foodfight," in which 64 food items from various minor league ballparks will be placed in a bracket-style contest. Following up on prior initiatives such as last year's "Mascot Mania" and its recurring "Moniker Madn ...

05/15/13
SportsBusiness Daily: ScoreBig.com, United Signs Loyalty Partnership

Online ticket outfit ScoreBig.com has struck a large-scale partnership with United Airlines in which members of United's frequent flier program will be able to earn and redeem miles for sports, concert and theatre tickets. The L.A.-based company will become the exclusive marketing partner for live-e ...

Tags: Marketing and Sponsorship

05/14/13
SportsBusiness Daily: CBSSports.com, 247Sports.com Ink Deal

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05/13/13
SportsBusiness Journal: Scouting reports an online phenom

The National Baseball Hall of Fame has generated a significant groundswell of digital traffic and publicity from its recent online release of scouting reports for more than 12,000 current and former big league players. The project is part of “Diamond Mines,” a new exhibit developed wi ...

Tags: Media

05/08/13
SportsBusiness Daily: EA Still Planning To Revive "NBA Live" Franchise

Electronic Arts late yesterday said as part of its FY '13 and Q4 earnings report that it still plans to release a new edition of "NBA Live" in the next year despite a three-year lapse and continued rumors of development problems. Further details will be disclosed at the E3 industry conference in L.A ...

Tags: Media, Electronic Arts

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