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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Twitter's Advertising Platform Adds 16 New Content Partners

05 / 23 / 13

Twitter today announced a new set of content partners for its quickly emerging advertising partner platform, now called Twitter Amplify. Originally launched with short ads inserted into in-tweet video clips from ESPN, the program has since been expanded to Turner Sports, the NBA, NCAA, and now anoth...

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06/13/11
Big Lead Sports Names Barry Janoff Business Editor

Big Lead Sports has hired Barry Janoff, Exec Editor of NYSportsJournalism.com, to be its Business Editor. Continuing the evolution for the independent sports media entity, Janoff in his newly created position will expand the sports business-related content offerings on TheBigLead.com in partnership ...

Tags: Media

06/10/11
Celtics Host Annual Sponsor Summit In Boston

The Celtics on Thursday held their sixth annual sponsor summit in downtown Boston, and team executives said they have not seen renewal efforts blunted by the possibility of NBA labor strife this summer. Addressing what he called "the elephant in the room," Celtics President Rich Got ...

Tags: Boston Celtics, Franchises

06/06/11
EA Unveils Social Media Service

EA Sports this afternoon at the E3 Expo in L.A. unveiled a new social media-focused online service called the EA Sports Football Club that will act in concert with the gaming publisher's forthcoming soccer title, "FIFA 12." Designed as something of a new social network, the Football Club (easportsfo ...

06/01/11
BP Signs On As Indians' Official Fuel Provider

The Indians have signed a one-year sponsorship deal with BP, with the oil giant replacing Shell as the club's official fuel provider. Financial terms were not disclosed, but the BP-Indians pact is for the rest of the '11 season with two subsequent option years. BP will run an Indians-themed retail p ...

Tags: Cleveland Indians, Marketing and Sponsorship

05/27/11
Baseball HOF Opening New Milestones Exhibit

The Baseball HOF Saturday will open "One For The Books," a new permanent, $1.25M exhibit on the sport's famous statistical milestones developed in partnership with California-based film production outfit Legendary Entertainment. Billed as the most technologically advanced and interactive exhibit in ...

Tags: Baseball, Media, MLB, Coca-Cola

05/26/11
Einhorn Talks About Mets Deal

Prospective Mets minority equity partner David Einhorn said today he is not concerned with Owner Fred Wilpon 's recent comments on the team bleeding cash, and added he anticipates a turnaround for the franchise both fiscally and competitively on the field. "I expect the financial fortunes [of the ...

05/26/11
Louisiana Man Uses Halladay To Win 2K Sports Prize

Brian Kingery, a music teacher from Hammond, La., has been named by 2K Sports as the winner of its second annual $1M prize for pitching the first perfect game in its "MLB 2K11" title. The prize at its inception was believed to be the largest-ever for playing a console video game. Like init ...

Tags: Marketing and Sponsorship

05/25/11
Ripken Baseball Hires Tilley As President

Ripken Baseball has hired Baltimore business exec GLENN TILLEY as its new President, completing a long period of transition for the operation. Tilley will replace longtime company President CHRIS FLANNERY , who departed in December, and oversee a diversified operation that now includes three mino ...

Tags: People and Pop Culture

05/25/11
MiLB President O'Conner Seeks Another Term

Minor League Baseball President Pat O'Conner yesterday notified the organization's board of trustees he will seek a second four-year term leading the affiliated minors. O'Conner, a veteran of minor league baseball at the team and national level for more than 30 years, was elected to his first four-y ...

Tags: Leagues and Governing Bodies

05/24/11
MLBAM Releases Beat The Streak iPhone version

MLBAM has released an iPhone version of its popular Beat The Streak fantasy game, marking the game's first extension to mobile. With sponsorship by existing league partner Scotts, the game carries the same $5.6M prize as it does online for selecting a player to get a hit for 57 straight games. Joe ...

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