About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

‘No playbook’ for MLB hurricane rescheduling

Published in SportsBusiness Journal on 09 / 18 / 17

Even as one of Major League Baseball’s younger leaders, Executive Vice President Chris Marinak has still been around long enough to see a lot of different situations. But never had he experienced the scheduling complications created by the one-two punch of hurricanes Harvey and Irma. The re...

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Tags: Leagues and Governing Bodies

More Stories by this Author

08/15/16
SportsBusiness Journal: The big BAM theory

The dark circles were back under the eyes of Bob Bowman, MLB president of business and media. That meant another landmark deal was done, this one easily one of the biggest in his nearly 16 years at baseball, and perhaps the toughest yet to close. It was the day after Disney, parent of ESPN, anno ...

Tags: Media

08/10/16
SportsBusiness Daily: GoPro's Camera Rig A Sports VR Play

GoPro is forecasting a marked increase in the development of sports-related virtual reality content with the release this month of its new Omni spherical camera rig. The new system, being formally announced today, includes six of GoPro’s Hero4 Black cameras tied together with newly developed s ...

08/10/16
SportsBusiness Daily: Disney Buys BAM Tech Stake For $1B

Disney has completed a deal with MLB to acquire a one-third stake in BAM Tech for $1B, a deal designed to both jumpstart the MLBAM spinoff serving third-party entities and pave the way for a variety of new Disney digital offerings. Disney and BAM Tech will collaborate on an ESPN-branded, over-the-t ...

08/09/16
SportsBusiness Daily: Mets To Debut Porsche Activation

The Mets tonight at Citi Field will debut the initial activations around its new, multiyear sponsorship with Porsche , which was formally announced today and represents a rare entry by the luxury car brand into U.S. team sports. The deal gives Por ...

08/08/16
SportsBusiness Journal: Porsche continues sports focus with Mets

The New York Mets have signed a multiyear sponsorship with Porsche Cars North America that will rename two luxury areas at Citi Field. The luxury car brand will now be the title sponsor of what was previously the Empire Suite level at the 7-year-old ballpark, and will also have its name on what w ...

Tags: Marketing and Sponsorship

08/08/16
SportsBusiness Journal: Yankees as sellers won't affect business

Despite the New York Yankees’ first trade deadline selloff in more than a generation, club sources said the franchise’s remaining 2016 business operations will be largely unaffected. The Yankees parted ways with pitchers Aroldis Chapman, Andrew Miller and Ivan Nova and designated hitt ...

Tags: Franchises

08/08/16
SportsBusiness Journal: MiLB adds color with Crayola deal

Minor League Baseball has signed a multiyear sponsorship agreement with Crayola, a rare entry into sports for the children’s creativity brand. The agreement, recently signed after several months of negotiation and slated to begin with the ...

Tags: Marketing and Sponsorship

08/08/16
SportsBusiness Journal: Plugged In: Jay Helmick, Axe Bat

Axe Bat, a division of Renton, Wash.-based Baden Sports, is challenging long-established baseball convention with its curved, axe-handle-shaped bats. Used by more than a dozen MLB players, Axe Bat’s divergence from traditional round-knobbed bats is claimed to provide a more natural grip, bett ...

Tags: People and Pop Culture

08/07/16
SportsBusiness Daily: A-Rod Playing Final Game Friday, Joining Yankees As Special Advis ...

Yankees DH Alex Rodriguez and the club today announced he will play his final game Friday and then transition to a new role as a special advisor and instructor, reporting to Yankees Managing General Partner Hal Steinbrenner . The creation of the new role was originally conceived by Steinbrenner a ...

08/05/16
SportsBusiness Daily: NBC, Yahoo Team Up For Games

NBC Sports and Yahoo late yesterday announced a digital content and promotional collaboration for the Rio Olympics, extending their existing partnership now in its fourth year. The two parties also worked together for the 2014 Sochi Games. But unlike that Olympics deal that was fully in place mon ...

Tags: On The Ground in Rio

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