About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

Keeping It Clean: Panasonic Signs Grooming Deal With Facial Hair-Averse Yankees

Published in SportsBusiness Daily on 07 / 24 / 17

The Yankees have signed a sponsorship deal with Panasonic making the company the club’s official shaver and trimmer provider. The agreement covers the duration of the ’17 season as well as ’18 and ’19, and will include Yankee Stadium signage and co-branded retail activations....

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Tags: Marketing and Sponsorship, New York Yankees

More Stories by this Author

06/28/16
SportsBusiness Daily: Experience Partners With Blue Jays

Mobile technology outfit Experience has struck a partnership with the Blue Jays to offer various in-venue upgrades and fan experiences at Rogers Centre for Rogers Communications customers. The deal adds to Experience’s roster of more than 300 sports and entertainment clients, but the applicati ...

06/28/16
SportsBusiness Daily: SI Lines Up Caitlyn Jenner Special

Sports Illustrated this morning is debuting its multiplatform special devoted to 40th anniversary of Caitlyn Jenner ’s Gold Medal decathlon win at the '76 Montreal Games. The package, located at SI.com/Jenner, includes a cover profile on Jenner written by SI’s Tim Layden that will lea ...

06/28/16
SportsBusiness Daily: MLB Plans "Play Ball Summer" Effort

MLB has renewed its partnership with the U.S. Conference of Mayors, and the two entities will jointly develop a “Play Ball Summer” initiative to continue the league’s push around youth baseball participation. Between now and August, more than 200 cities in the U.S. and Puerto Rico ...

06/27/16
SportsBusiness Daily: Yankees' Levine Credits StubHub's Cutler

Yankees President Randy Levine today said the club’s six-plus-year ticket resale partnership with StubHub would not have been possible prior to last year’s appointment of company President Scott Cutler . The deal, containing financial guarantees worth in excess of $100M, was largely f ...

06/27/16
SportsBusiness Daily: StubHub, Yankees To Announce Partnership

The Yankees and StubHub this morning will announce a new partnership making the eBay-owned company the club’s official ticket reseller. Sources said the deal runs through the '22 season and has financial guarantees worth in excess of $100M. This ends years of feuding between the two parties th ...

06/27/16
SportsBusiness Journal: MLB pumps up All-Star Game volume

Major League Baseball is making its longest list of changes to the All-Star Game in nearly a decade, further enlarging the scope of the midsummer classic as it reaches San Diego next month. The core ballpark events scheduled for July 10-12 at Petco Park will be joined this year by an array of new ...

Tags: Events and Attractions

06/23/16
SportsBusiness Daily: Bleacher Report Creates Pop-Up Shop

Bleacher Report yesterday opened to the public a pop-up retail shop and fan experience in N.Y.'s SoHo neighborhood. Developed in partnership with streetwear brand Kith, the location called "#BR99" will be open daily through June 30 offering custom-made Bleacher Report gear, a lounge area and present ...

Tags: Marketing and Sponsorship, Turner Sports

06/23/16
SportsBusiness Daily: SI Play Portal To Get Early July Relaunch

SI is finalizing an early July broad relaunch of SI Play, the youth sports registration portal it has been developing over the past year. SI Play will seek to collate typically disparate functions in the youth space, including registration, scheduling, coaching background checks, statistics and cont ...

Tags: Media, Sports Illustrated

06/22/16
SportsBusiness Daily: Sportradar Inks Live-Data Deal With FanServ

Sports data outfit Sportradar has struck a partnership with California-based FanServ to create a new real-time digital advertising platform that connects to Sportradar's live sports data. The new product, branded SportServ, will serve up ads based on a wide array of customizable, real-time data trig ...

Tags: Media

06/20/16
SportsBusiness Daily: Gametime Debuts Social-Based Ticket Exchange

S.F.-based mobile ticketing company Gametime today is introducing a new socially oriented buying and selling feature called Connect. Using Facebook Connect data and prior purchase histories, users will be able to select “Join Friend” within Gametime’s listing and see where others i ...

Tags: Facilities

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