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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Plugged In: Peter Muellerchen, president and CEO, Visual Sports

Published in SportsBusiness Journal on 05 / 02 / 16

Peter Muellerchen owns one of the more nontraditional backgrounds in the sports industry. A former engineer who worked in areas such as magnetometry and mass spectrometry, Muellerchen now is president and CEO of Toronto-based Visual Sports, a 17-year-old company that produces the SwingTrack line of...

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Tags: People and Pop Culture

More Stories by this Author

02/26/15
SportsBusiness Daily: USA Today SMG Teams With IndyCar

USA Today Sports Media Group has entered a multiyear, official marketing relationship with the Verizon IndyCar Series in which the media outlet and its affiliated properties will be a preferred marketing partner of the motorsports series. IndyCar and its official sponsors will have the ability to wo ...

Tags: Media, IndyCar

02/25/15
SportsBusiness Daily: DraftKings Signs Deal With UFC

Daily fantasy operator DraftKings has signed an exclusive partnership with UFC, representing the company's latest league-level deal. The deal will include a variety of offline and online branding assets for DraftKings, including in-octagon signage at UFC events. A key component of the agreement is a ...

Tags: Marketing and Sponsorship, UFC

02/23/15
SportsBusiness Journal: WWE fights back on OTT network

World Wrestling Entertainment missed its target of 1 million subscribers to the WWE Network, its over-the-top digital content service, by the end of 2014. Its stock remains far below levels of investor exuberance seen following the initial announcement of the network at last year’s Internation ...

Tags: Media

02/23/15
SportsBusiness Journal: Bleacher Report seeks creative agency

Bleacher Report is planning an extensive marketing campaign later this year aimed at boosting its still oft-debated consumer image. The Turner Sports-owned digital sports media outlet is interviewing creative agencies that would aid in developing a broad online and offline marketing campaign. Ble ...

Tags: Media

02/18/15
SportsBusiness Daily: LaVine, Westbrook See Social Media Gains

T’Wolves G Zach LaVine since his win Saturday in the Sprite Slam Dunk Contest has generated social media activity 480 times his prior daily average, according to data from the Adobe Digital Index, which measures social media activity across a wide variety of platforms including Facebook, Twitt ...

Tags: Media, NBA, Adobe

02/16/15
SportsBusiness Daily: ESPN Sets New ComScore Record In January

ESPN in January set a new comScore sports category record with a multi-platform digital audience total of 93.97 million unique visitors, edging just past its prior mark of 93.56 million uniques set last September. The new record was fueled in part by the NFL playoffs and high levels of fan attention ...

Tags: Media

02/16/15
SportsBusiness Daily: Nats Ask Court To Increase MASN's Payment

The Nationals recently asked the New York State Supreme Court to require MASN to award the club $15.65M on April 1, the latest development in the ongoing media dispute with the Orioles-controlled RSN. The amount is the first ’15 quarterly rights fee payment, as prescribed by an MLB Revenu ...

Tags: Media, MASN

02/16/15
SportsBusiness Daily: NBA Sets New Video Views Record

The NBA said it set a new league social media record during Saturday night’s All-Star Game activities with more than 50 million combined video views in a 24-hour period on the @NBA, @NBATV and @NBAonTNT accounts on Twitter, Facebook, YouTube and Vine. Timberwolves G and Slam Dunk champion Zac ...

02/16/15
SportsBusiness Journal: Linking startups with sports, capital

At a midtown law office, about 150 New York-area executives from across sports and digital media meet about once a month to discuss industry topics and exchange ideas. But the sessions are unlike any other comparable gathering around town. They meet at night, which means more informal discussion, ...

Tags: Events and Attractions

02/16/15
SportsBusiness Journal: Legacy expands fan fest at Cactus League

The Legacy Agency next month will stage a second and much larger version of Baseball City, an interactive fan festival in Scottsdale, Ariz. Designed to tie into the popular Cactus League spring training games, the March 7-8 event at the Scottsdale Civic Center Mall also represents a move by the N ...

Tags: Events and Attractions

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