About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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NYC FC, YES Network Set To Announce Multiyear TV Deal

Published in SportsBusiness Daily on 12 / 18 / 14

NYC FC and YES Network today are expected to announce a new multiyear TV rights agreement that will show the expansion MLS club on the RSN when it begins play next season. The deal gives YES live game rights in three different major pro sports. Scheduled to appear at a morning press conference ...

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08/26/13
SportsBusiness Journal: EA ready with extra ‘Madden’ rollout

EA Sports will essentially double its launch marketing efforts this year for the forthcoming “Madden NFL 25” video game, thanks to the arrival of the gaming industry console transition. The video game publisher will conduct its usual promotional blitz for the game, set for release Tue ...

Tags: Marketing and Sponsorship

08/26/13
SportsBusiness Journal: Dove Men + Care steps back up to plate

Editor's note: This story is revised from the print edition. Unilever personal care brand Dove Men + Care has signed an advertising partnership with MLB Advanced Media, extending its multiyear run of using sports as a key piece of its marketing strategy. In the latest effort, Dove Men + Ca ...

Tags: Marketing and Sponsorship

08/22/13
SportsBusiness Daily: Nats Offer Discounts For Season Tix Renewals

The Nationals disclosed their initial season-ticket promotions for the '14 season and beyond, and they have introduced a significant rebate component. Fans committing to season tickets for the '14-16 seasons will lock in at next year's ticket price and receive a 15% rebate in the form of club eCash ...

Tags: Franchises, Washington Nationals

08/21/13
SportsBusiness Daily: Nationals Disclose Season-Ticket Promotions

The Nationals earlier today disclosed their initial season-ticket promotions for the '14 season and beyond, and they have introduced a significant rebate component. Fans committing to season tickets for the '14-16 seasons will lock in at next year's ticket price and receive a 15% rebate in the form ...

08/20/13
SportsBusiness Daily: MiLB Hires Property Consulting Group

Minor League Baseball has hired Chicago-based Property Consulting Group to provide sponsorship and strategic consulting services, particularly for its new Project Brand national marketing initiative. PCG, founded by Dan Migala and Josh Kritzler , will work closely with newly-hired MiLB CMO Micha ...

08/19/13
SportsBusiness Daily: MLB, SiriusXM Announce Six-Year Extension

MLB this morning announced a six-year contract extension with SiriusXM for the carrier to continue as the league's official satellite radio partner. The deal covers the '16-21 seasons. Financial terms were not disclosed, but the league and SiriusXM currently have a 11-year, $650M deal that began in ...

Tags: Media, MLB, SiriusXM

08/19/13
SportsBusiness Journal: Barbasol signs to sponsor PBA

The Professional Bowlers Association has signed a new multiyear sponsorship deal with shaving brand Barbasol and a multiyear renewal with jerky brand Jack Link’s, and is in talks to renew its deal with Geico to serve as a presenting partner. The sponsorship agreements arrive on the heels of ...

Tags: Marketing and Sponsorship

08/19/13
SportsBusiness Journal: Fanatics targets mobile growth

Licensed sports merchandise distributor Fanatics is making a push into mobile e-commerce, and recently hired former Groupon Vice President David Katz to lead the effort. Under Katz, Fanatics will release its first set of dedicated mobile applications before the end of the year. And the company is ...

Tags: Marketing and Sponsorship

08/16/13
On The Ground: Einhorn Sees Unification Of Leagues As Selig's Biggest Accomplish ...

MLB Commissioner Bud Selig has frequently cited labor peace as his foremost accomplishment in nearly 21 years in the post. Drug reform has been prominent in recent years. Others near to him have pointed to improved competitive balance, increased revenue sharing, the expanded playoff format, and ball ...

Tags: MLB, Chicago White Sox

08/15/13
SportsBusiness Daily: Fox Sports Digital Acquires Fanhood

Fox Sports Digital has acquired the assets of Fanhood, a two-year-old social gaming outfit. Terms were not disclosed, but the deal was an acqui-hire in which Fox acquired the company's assets and intellectual property and hired the Fanhood team of employees, including CEO Brandon Ramsey . Ramsey wi ...

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