About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Keeping It Clean: Panasonic Signs Grooming Deal With Facial Hair-Averse Yankees

Published in SportsBusiness Daily on 07 / 24 / 17

The Yankees have signed a sponsorship deal with Panasonic making the company the club’s official shaver and trimmer provider. The agreement covers the duration of the ’17 season as well as ’18 and ’19, and will include Yankee Stadium signage and co-branded retail activations....

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Tags: Marketing and Sponsorship, New York Yankees

More Stories by this Author

07/20/16
SportsBusiness Daily: ESPN Sees Jump In Unique Visitors In June

ESPN led the comScore multiplatform digital rankings in reach for June, the 28th consecutive month it has topped the chart, with a total of 83.3 million unique visitors. ESPN grew its total from May by nearly 6 million despite heading into the slower summer months. It also extended its lead over its ...

Tags: Media, ESPN

07/19/16
SportsBusiness Daily: NBA To Double Amount Of Content On Twitter

The NBA will double the amount of material it supplies to Twitter and its subsidiary outlets Vine and Periscope after renewing its content partnership with the social media outlet. Live games are not part of the newly expanded deal, but the pact will create a weekly NBA pregame show that w ...

Tags: Media, NBA, Twitter

07/19/16
SportsBusiness Daily: Bucs Open VR-Heavy Stadium Experience

The Buccaneers have opened the New Raymond James Stadium Experience, a visualization of its renovations to the venue that employs computer modeling and VR technology. The new “PreView Center” located at the team’s training facility, One Buccaneer Place, will include a VR presentati ...

Tags: Facilities, Tampa Bay Buccaneers

07/19/16
SportsBusiness Daily: NBA Renews Deal With Twitter

The NBA will double the amount of material it supplies to Twitter and subsidiaries Vine and Periscope under a renewed content partnership. Live games are not part of the newly expanded deal, but the pact will create a weekly NBA pregame show accessible only on Twitter to both logged-i ...

07/19/16
SportsBusiness Daily Global: ECal Inks Multi-Year Deal With EPL

ECal, an Australian developer of calendar-based digital marketing products, has struck a multi-year deal with the English Premier League to develop the “Premier League Digital Calendar.” The product will allow fans to sync team schedules, local broadcast details, ticketing links, and oth ...

Tags: Marketing and Sponsorship, Australia

07/18/16
SportsBusiness Daily: EPL Signs With ECal To Develop "Digital Calendar"

eCal, an Australian developer of calendar-based digital marketing products, has struck a multiyear deal with the EPL to develop the “Premier League Digital Calendar.” The product will allow fans to sync team schedules, local broadcast details, ticketing links, and other match-related dat ...

Tags: Marketing and Sponsorship, English Premier League

07/18/16
SportsBusiness Journal: ASG a local hero, but profile slips

A giant flag and a military flyover were part of the All-Star Game pregame at Petco Park. Photo by: GETTY IMAGES Perhaps more than ...

Tags: Events and Attractions

07/14/16
SportsBusiness Daily: MLB Extends Partnership With USA Baseball

MLB has signed a five-year partnership extension with USA Baseball, the sport's NGB. The new deal will call for the creation of a Sport Development initiative that seeks to expand upon prior youth engagement efforts such as Play Ball. MLB and USA Baseball, aligned since '06, will continue to wo ...

07/13/16
SportsBusiness Daily: Manfred Insists MASN Will Return To RSDC

MLB Commissioner Rob Manfred yesterday responded to Monday’s ruling in N.Y. Supreme Court preventing the ongoing MASN media rights dispute from returning to MLB’s Revenue Sharing Definitions Committee, insisting the case will ultimately return there. “The Baltimore club agreed that ...

Tags: Media, MASN, MLB

07/13/16
SportsBusiness Daily: MLB Holds Town Hall Session About Head Safety

MLB yesterday held a Town Hall session regarding head safety at FanFest prior to the All-Star Game, representing one of the league’s most public efforts to date to address the rising incidence and detection of head injuries. MLB Commissioner Rob Manfred was joined by a group that included Chie ...

Tags: Leagues and Governing Bodies, MLB

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