About The Author

Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

Featured Story

Paciolan, StubHub Bolster Alliance With Eight New College Partnerships, 10 Renewals

Published in SportsBusiness Daily on 08 / 21 / 17

Paciolan and longtime partner StubHub have signed eight new collegiate partnerships and renewed 10 others, further bolstering an alliance in that space that began in ’10. The partnership merges Paciolan’s primary ticketing systems with StubHub’s resale marketplace, and has grown to...

Read More

Tags: Colleges, StubHub

More Stories by this Author

08/22/16
SportsBusiness Daily: DraftKings Ads Focus On Fan Engagement

DraftKings is debuting a new set of ads for fantasy football season that highlight a shifted focus toward fan engagement and fun. Continuing a move away from brand building and a heavy focus on financial prizes that dominated the company's creative last year, the new spots feature Patriots TE Rob Gr ...

Tags: Marketing and Sponsorship

08/22/16
SportsBusiness Daily: Dodgers, R/GA Select New Accelerator Firms

The Dodgers and R/GA Ventures have selected five companies for the second version of their L.A. Dodgers Sports Accelerator program, with this year's class focused on growth-state entities. The program again seeks to develop companies operating within emerging areas of sports technology or media. But ...

Tags: Franchises, Los Angeles Dodgers

08/22/16
SportsBusiness Journal: Shifting ‘Madden’ out of launch mode

EA Sports has shifted the marketing plan for “Madden NFL 17,” its flagship football video game franchise, from a launch-focused strategy toward a more year-round approach. This year’s version of the iconic gaming franchise, now in its 28th year, will be released Tuesday, and is ...

Tags: Marketing and Sponsorship

08/22/16
SportsBusiness Journal: Will MLB market open up now?

The Seattle Mariners are under the majority control of team investor John Stanton after his acquisition, valued at $1.4 billion, was approved here last week by team owners. So will that deal now loosen up a historically slow market for MLB fr ...

Tags: Leagues and Governing Bodies

08/18/16
SportsBusiness Daily: MLB Owners Address On-Field Issues

Most of the MLB owners’ quarterly meeting today in Houston was devoted to a presentation regarding on-field trends and developments. MLB COO Tony Petitti , MLB Senior VP/League Economics & Strategy Chris Marinak and Elias Sports Bureau Exec VP Steve Hirdt delved into areas such as on- ...

08/18/16
SportsBusiness Daily: Steinbrenner Had To Convince Himself To Be Seller

Yankees Managing General Partner Hal Steinbrenner yesterday said the club’s recent move to become sellers at the July trade deadline followed a period of personal resistance on his part. “It’s kind of been my DNA to not trade anybody at the trade deadline. If anything, normally we& ...

Tags: Franchises, New York Yankees

08/17/16
SportsBusiness Daily: MLB Owners Meetings Begin In Houston

MLB owners today begin a two-day quarterly owners' meeting in Houston. Topping the agenda is the review and vote on the sale of a majority stake in the Mariners to John Stanton . The $1.4B deal, first announced in April, will see existing team investor Stanton replace outgoing Nintendo of Amer ...

08/15/16
SportsBusiness Daily: Jim Cavan To Lead Editorial At FanSided.com

FanSided.com, part of the SI Group, has named JIM CAVAN Editor-in-Chief, a newly created role designed to help accelerate what has already been a run of growth for the site. Cavan previously was Senior Editor of The Cauldron, also associated with SI, and has also been with Bleacher Report, the N.Y ...

Tags: People and Pop Culture, Sports Illustrated

08/15/16
SportsBusiness Daily: MLB.com Leads Avg. Time Per User In July

MLB in July led the comScore multiplatform digital rankings for sports with an average time spent per visitor of 65.5 minutes. The figure, beating ESPN’s 59.4 minutes per visitor, is believed to be the first time a single-sport entrant has ever led the category in that measure and the first ti ...

Tags: Media

08/15/16
SportsBusiness Journal: Esports pioneer moves to Intersport

Intersport has hired Kurt Melcher, formerly an associate athletic director at Illinois’ Robert Morris University, to lead its esports activities, highlighting a fast-increasing interest among sports marketing agencies in the booming industry. ...

Tags: People and Pop Culture

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug