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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Facebook To Stream USA Basketball Exhibition Games Live

Published in SportsBusiness Daily on 07 / 21 / 16

Facebook will live stream USA Basketball men’s and women’s national team exhibition games in advance of the Rio Games. The first-time effort to show the national teams' games on Facebook, involving a simulcast of NBA TV coverage, carries a presenting sponsorship from Verizon and begins t...

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07/14/15
SportsBusiness Daily: MLB Debuts New Youth Baseball Program

MLB and the MLBPA yesterday in Cincinnati announced a $30M joint initiative aimed at sparking growth in youth baseball and softball participation in the U.S. and Canada. Building upon prior efforts such as the recently announced Play Ball and the RBI program, the new initiative will invest in traini ...

Tags: Leagues and Governing Bodies, MLB

07/14/15
SportsBusiness Daily: All-Star Secondary Ticket Sales Up

StubHub yesterday said that its sales for today's All-Star Game in Cincinnati are up 31% from a year ago in Minneapolis and are its second-best ever for the event, trailing only the event two years ago at N.Y.’s Citi Field. The average ticket price for purchased All-Star Game tickets on StubHu ...

07/13/15
SportsBusiness Daily: SI Featuring Different Covers For USWNT

SI will produce 24 different covers of this week's issue, one for each member of the U.S. women’s national soccer team and head coach Jill Ellis. The effort is a first for the venerable magazine in its 61-year history, and marks an expansion from prior multiple cover efforts that featured as m ...

Tags: Media, Sports Illustrated

07/13/15
SportsBusiness Daily: MLB All-Star Events Get Underway

Yesterday’s MLB Futures Game, featuring minor-league all stars, and Celebrity Softball Game at Great American Ball Park drew an announced paid attendance of 43,661. The total was listed as a sellout, though the ballpark was a bit more than half full for the game. The Futures Game historically ...

07/13/15
SportsBusiness Journal: DraftKings names Staples bar

Daily fantasy sports operator Draft-Kings has signed a three-year marketing partnership with Staples Center and will have naming rights to a new fantasy sports bar and lounge to be built at the Los Angeles arena. The DraftKings Fantasy Sports Bar & Lounge, set to open in September on Staples ...

Tags: Facilities

07/13/15
SportsBusiness Journal: Topps takes custom cards in-house

The Topps Co. this week will begin a new strategy for its custom sports card creation business, taking production fully in-house and offering licensed league marks for the first time. Allowing individual fans, particularly youth sports organizations, to create their own sports trading cards isn&r ...

Tags: Marketing and Sponsorship

07/13/15
SportsBusiness Journal: Local stamp for Midsummer Classic

Major League Baseball, arguably the most regionally focused of all the leading U.S. sports properties, seeks to balance the local with the national when it comes to most of its jewel events. This is particularly true with the sport’s key in-season showcase, the All-Star Game. Continually re ...

Tags: In-Depth, Leagues and Governing Bodies, Events and Attractions

07/13/15
SportsBusiness Journal: StubHub’s Cutler: It’s about efficiency

New StubHub President Scott Cutler takes the reins of the company at a particularly turbulent time. Amid a rapidly changing ticket industry, StubHub also is legally challenging key rival Ticketmaster and the Golden State Warriors in a potentially ...

Tags: Facilities

07/10/15
SportsBusiness Daily: MLB, MasterCard Brings Apple Pay To ASG

MLBAM, with the aid of league sponsor MasterCard, will have the Apple Pay mobile payment system available at Great American Ball Park and the Duke Energy Convention Center for next week’s All-Star Game activities in Cincinnati. Continuing a broader initiative that began during last season&rsqu ...

Tags: MLB, Marketing and Sponsorship

07/10/15
SportsBusiness Daily: All-Star Final Man Vote Ends Today

MLBAM today will count Twitter-based votes for the All-Star Game Final Man Vote that concludes at 4:00pm ET, but this year’s version of the vote arrives with the use of emojis. MLB’s digital arm worked with Twitter to create a special visual symbol for each of the eligible players. Using ...

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