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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Axe Bat Inks New Deal With '17 World Series MVP George Springer

Published in SportsBusiness Daily on 12 / 14 / 17

Washington-based manufacturer Axe Bat has signed an agreement with Astros CF George Springer for the ’17 World Series MVP to appear in advertising and provide input on product design and development. Similar to Axe Bat’s existing relationship with Red Sox RF Mookie Betts , Spri...

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More Stories by this Author

11/22/17
SportsBusiness Daily: Marlins Begins Filling Front Office Positions

The Marlins have made a series of front-office hires as it begins to reorganize under new co-Owners BRUCE SHERMAN and DEREK JETER . The new appointments include ADAM JONES , formerly with PricewaterhouseCoopers Sports & Entertainment, as Senior VP/Strategy & Development; CAROLINE O'CONN ...

Tags: People and Pop Culture, Miami Marlins

11/22/17
SportsBusiness Daily: Fans Can Navigate Ford Field Better With Lions App

The Lions have embedded a series of new interactive wayfinding features for Ford Field into its official mobile app. The new elements, developed by Pittsburgh-based developer YinzCam, make the Lions the first NFL team to use Apple Indoor Positioning. The app will include wayfinding for each level o ...

Tags: Detroit Lions, Technology

11/21/17
SportsBusiness Daily: Ticketmaster Extends With Orlando City

Ticketmaster has struck a multiyear contract extension with Orlando City SC to remain the club’s official ticketing and technology partner. The agreement also will cover the NWSL Pride and other live events at Orlando City Stadium, including an enhanced working relationship with Ticketmaster p ...

11/20/17
SportsBusiness Daily: MLB To Debut Lighter Cap For BP, Spring Training

MLB next season will debut a new batting practice and Spring Training cap developed in collaboration with longtime partner New Era. The new polyester ProLight 59Fifty caps are said to be 26% lighter than the prior Diamond Era batting practice and Spring Training caps used from '13-17 while still mai ...

Tags: Marketing and Sponsorship, MLB, New Era

11/20/17
SportsBusiness Daily: ESPN Rides Football To Near-Record Uniques

ESPN in October posted its second-highest comScore digital reach figure and the category’s third-best total ever with a mark of 102.2 million unique visitors as it continued to see strong coverage for football coverage and fantasy content. The figure is the best for any entity this calendar ye ...

Tags: Media

11/20/17
SportsBusiness Journal: ‘Zero-hour’ part of StubHub-MLB deal

Major League Baseball’s first agreement with StubHub in 2007 brought widespread industry shock and amazement over the league going into business with the then-upstart ticket resale marketplace. Its second deal in 2012 created plenty of angst among individual clubs over the heavy influence seco ...

Tags: Leagues and Governing Bodies

11/20/17
SportsBusiness Journal: FSM adds clients apart from Sox

The Fenway Gridiron Series features college, high school football games. Courtesy of: FENWAY SPORTS MANAGEMENT Fenway Sports Management has added Boston-based hospital operator Steward Health Care an ...

Tags: Marketing and Sponsorship

11/17/17
SportsBusiness Daily: Saints, Pelicans Sign Deals With SeatGeek

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Tags: Franchises, New Orleans Pelicans, New Orleans Saints

11/16/17
SportsBusiness Daily: Manfred Vows Pace-Of-Play Changes

MLB Commissioner Rob Manfred today vowed pace-of-play rules changes will be in place for the '18 season, regardless of whether he reaches a deal with the MLBPA. Manfred again stressed his intended process is to reach an agreement, but he holds unilateral power to impose changes should talks fail t ...

11/16/17
SportsBusiness Daily: Yankees Poised To Be Under Luxury Tax In '18

Yankees Managing General Partner Hal Steinbrenner said the club is poised to get under MLB's luxury tax next year for the first time since the tax began in ’03. The club currently has about $160M in ’18 player payroll obligations, well below the $197M luxury tax threshold for next year. ...

Tags: Franchises, New York Yankees

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