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Eric Fisher

Eric Fisher covers baseball and digital media for SportsBusiness Journal/Daily.

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Selig, Steinbrenner Express Support For MLB's Replay System

04 / 15 / 14

MLB Commissioner Bud Selig and several club owners today expressed support for the league's newly expanded instant replay system despite several high-profile issues in recent days and open questioning by some managers, including the Red Sox' John Farrell . Speaking at the MLB Diversity Business S...

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MLB Holding Diversity Business Summit

MLB today will begin its third annual Diversity Business Summit in N.Y. The event once again will be devoted to broadening the demographics of baseball’s business connections. After two years of being held in June, the league shifted the timing of the summit to coincide with its annual celebra ...

MLB Net's Petitti Now Reports To Bowman

MLB on Thursday implemented an internal restructuring in which MLB Network President & CEO TONY PETITTI now reports to MLBAM President & CEO BOB BOWMAN instead of directly to MLB Commissioner BUD SELIG . Bowman will now have oversight of both MLBAM and the network. The shift was made to ...

Tags: People and Pop Culture, MLB

MLB Undergoes Restructure

MLB today implemented an internal restructuring in which MLB Network President & CEO Tony Petitti now reports to MLBAM President & CEO Bob Bowman instead of directly to MLB Commissioner Bud Selig . Bowman will now have oversight of both MLBAM and the network. The shift was made to more ...

March Madness Live Sets Records

March Madness Live finished the '14 NCAA men's basketball tournament with 69.7 million live video streams and more than 15 million hours of consumed live video, according to data from Turner Sports. The figures are each new event records, and are up 42% and 7%, respectively, from '13. This year's tr ...

MLBAM Set To Release "RBI Baseball 14"

MLBAM this afternoon announced it will release “RBI Baseball 14,” its revival of the beloved baseball video game from the late '80s and early '90s, on Wednesday for the Microsoft XBox 360, Sony PlayStation 3, and Apple iOS mobile platforms. Versions for Android and next-generation consol ...

Amazon Rolling Out Fire TV Device

Amazon.com earlier today announced a new digital streaming video device, Fire TV, designed to compete against current connected-TV competitors such as Apple TV, Roku and Google's Chromecast. Sports content was featured prominently in Amazon's presentation unveiling the device, with properties and ne ...

MLB, PepsiCo Announce Multiyear Extension

MLB this morning announced a multiyear extension of its major sponsorship with PepsiCo. The deal extends a relationship that began more than 15 years ago. Among the planned executions is a new national advertising campaign debuting later this month featuring Nationals LF Bryce Harper for Gatorade's ...

Tags: Marketing and Sponsorship, MLB, PepsiCo, Gatorade

Sports Illustrated Launches SI Edge

Sports Illustrated yesterday launched SI Edge, a new digital destination devoted to fitness, performance, action sports and adventure. Located at edge.si.com , the site is heavy on SI’s renowned photography, and also has its own Twitter feed at @SI_Edge . EAS Sports Nutrition has signed on a ...

CBS Boosting Digital Coverage Of The Masters

CBS Sports will bring back its digital coverage of The Masters next week with the addition of a second featured group on Augusta National’s back nine. The feature joins live streaming channels of Amen Corner, holes 15 and 16, a first featured group and the “Masters On the Range” da ...

Tags: Media, CBS, Golf

MLB Lands Diversity Summit Sponsors

MLB has signed deals with five of its leading suppliers from its Diverse Business Partners Program to sponsor the league’s third annual Diversity Business Summit, scheduled for April 14-15 in N.Y. The set of companies – RGMA, SupplierGateway, Vernalis, MDG Builders and Proftech &nda ...

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