Bounty Rolling Out Reds Activations

P&G paper towel brand Bounty this weekend will begin a season-long marketing activation with the Reds, sponsoring the Great American Ball Park cleaning staff that will now be called the Bounty Clean Crew. Bounty will also receive a 15-second spot on the stadium videoboard, and the brand will spo ...

MLB Draft Brings Vibrant Crowd To N.J.

MLB held its annual draft at the MLB Network studio in Secaucus, N.J., for the fifth straight year, and the event posted its largest and most vibrant crowd with a packed Studio 42. Nine draft hopefuls were present, many accompanied by loud, exuberant families. "This really is terrific," MLB Commissi ...

MiLB Names "#FoodFight" Finalists

Minor League Baseball today named the four finalists in its ongoing "#FoodFight" campaign to choose the top concession item in the affiliated minors. The finalists are Fantastic Freeze Sundae from the Toledo Mud Hens, the Roasted Corn from the Lehigh Valley IronPigs, the Knucksie from the Gwinnett B ...

Yahoo-NBC Sports Tops ComScore Ranks

The Yahoo Sports-NBC Sports digital alliance retained its top position in comScore traffic reports for April, ranking first in Media Metrix Multi-Platform rankings among U.S. sports sites. But the rest of the list showed continued changes in the new reach metrics blending online, digital video and ...

Tags: Media, ESPN, Yahoo!

Twitter's Ad Platform Adds Partners

Twitter today announced a new set of content partners for its quickly emerging advertising partner platform, now called Twitter Amplify. Originally launched with short ads inserted into in-tweet video clips from ESPN, the program has since been expanded to Turner Sports, the NBA, NCAA, and now anoth ...

At Bat App Hits 6 Million Downloads

MLBAM said it has surpassed 6 million downloads thus far this season of its MLB.com At Bat mobile application. The total is nearly equal to all of the total for the '12 season, as it hit 6 million downloads on Oct. 4 last year, and finished the season with 6.7 million. The latest download total is a ...

Microsoft Unveils $400M NFL Partnership

Microsoft and the NFL today unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and the company, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo view ...

Van Wagner Sports Invests In CineSport

Marketing and sales outfit Van Wagner Sports & Entertainment has made a low seven-figure, minority equity investment in CineSport, a New Jersey-based online sports video company. CineSport, founded and run by former NBA exec Gregg Winik, provides video content to many local and national news org ...

Tags: Finance

Van Wagner Sports Invests In CineSport

Marketing and sales outfit Van Wagner Sports & Entertainment has made a low seven-figure minority equity investment in CineSport, a New Jersey-based online sports video company. CineSport, founded and run by former NBA exec Gregg Winik , provides video content to many local and national news or ...

MLB Owners Meetings Conclude In N.Y.

MLB Exec VP/Baseball Operations Joe Torre  today said he is said "hopeful" of the league implementing expanded instant replay for the '14 season, with the scope of potential changes now enlarged to include everything outside of ball-strike calls. Speaking at the conclusion of quarterly ow ...