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Don Muret

Don Muret covers facilities for SportsBusiness Journal/Daily.

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Fewer seats mean greater value for Dolphins

Published in SportsBusiness Journal on 01 / 16 / 17

“The Nines” outdoor suites replaced seats near midfield at Hard Rock Stadium. Photo by: MIAMI DOLPHINS Imagine a stadium whose worst seats have been eliminated and whose b...

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Tags: In-Depth

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SportsBusiness Journal: Game Changers: Molly Mazzolini

Photo by: JANNAH DIN M olly Mazzolini heads a firm whose work is seen by millions of sports fans in stadiums and arenas across North America. Molly Mazzolini INFINITE SCALE, PARTNER AND DIRECTOR OF BRAND INTEGRATION Mazzolini is one of Infinite Scale&rs ...

Tags: Game Changers

SportsBusiness Journal: Vikings aim for facility to be inclusive

The Minnesota Vikings’ new practice facility and headquarters will feature a television studio for budding sports broadcasters and a tech accelerator program for startups pushing their innovations, team executives say. It’s part of the team’s vision for developing the 200-acre p ...

Tags: Facilities

SportsBusiness Journal: Game Changers: Xan Young

Photo by: ROBERT CARLO X an Young has stopped apologizing for being a sports designer. It’s a specialization shared by a relatively small number of firms, and she’s embraced the practice of developing seating bowls for arenas and stadiums. Xan Young ...

Tags: Game Changers

SportsBusiness Journal: Breaking Ground: Pepsi Center fills gap

K roenke Sports & Entertainment launches Club Lexus this fall at Pepsi Center , which joins the arena’s 2-year-old theater boxes as an all-inclusive premium-seat product. The project, at a cost surpassing $10 million and funded b ...

Tags: Facilities

SportsBusiness Daily: Hornets Reveal Uniquely Designed Video Boards

The Hornets unveiled their new video board package Friday morning for local media prior to a sneak peek event Friday night for existing and prospective season-ticket holders. The $7M system, produced by Samsung's Prismview, includes a new center-hung scoreboard, four boards in the upper deck corner ...

SportsBusiness Daily: 49ers, Amazon Prime Ink Tailgate Deal

Fans will be able to order supplies for delivery to their parking spot in three designated lots at Levi’s Stadium prior to kickoff at $7.99 per order.

SportsBusiness Journal: A premium tailgate

A sponsor left over from the old St. Louis Rams is helping the new Los Angeles Rams fill a void for premium hospitality at NFL games. Vivid Seats, the Rams’ official travel and game-day experience partner, sells tailgate packages for the team’s home games at Los Angeles Memorial Colis ...

Tags: In-Depth, NFL Season Preview

SportsBusiness Journal: U.S. Bank Stadium: Nothing compares

Vikings fans filled the new U.S. Bank Stadium for a preseason game on Aug. 28. Photos by: NANCY KUEHN / MINNEAPOLIS / ST. PAUL BUSINESS JOURNAL O ne hour before kickoff at U.S. Bank ...

Tags: Facilities

SportsBusiness Journal: Sponsors embrace the art of activation

The walls inside U.S. Bank Stadium come alive with sponsor integrations tied to water selfies, biometric art and high school football. Creatively, the activations are the result of the Minnesota Vikings’ teaming with Infinite Scale to incorporate the brands of the eight founding partners, t ...

Tags: Facilities

SportsBusiness Journal: A big entrance for Vikings fans

The five pivoting glass doors are the world’s biggest. Photo by: DON MURET / STAFF The world’s biggest pivoting glass doors, a prime attraction at U.S. Bank Stadium, were ...

Tags: Facilities

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