About The Author

Don Muret

Don Muret covers facilities for SportsBusiness Journal/Daily.

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Team Execs Discuss Using Big Data To Grow Business, Generate Incremental Revenue

Published in SportsBusiness Daily on 10 / 12 / 17

Sports teams remain in the early stages of the Big Data movement despite business intelligence groups in place across the big leagues. There is no quick fix for how teams use analytics to grow business and generate incremental revenue. Ultimately, it is a journey that takes time before teams see res...

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Tags: Sports Facilities and Franchises

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