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Don Muret

Don Muret covers facilities for SportsBusiness Journal/Daily.

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NBA’s Kings: Virtual reality a potent sales tool for premium

Published in SportsBusiness Journal on 07 / 27 / 15

T he use of virtual reality has accelerated the sale of premium seats for Golden 1 Center , the Sacramento Kings’ arena set to open in October 2016. Team officials launched the marketing of club seats July 6 at the Xperience Center , th...

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Tags: Facilities

More Stories by this Author

07/27/15
SportsBusiness Journal: Breaking Ground: VR sales tool

T he use of virtual reality has accelerated the sale of premium seats for Golden 1 Center , the Sacramento Kings’ arena set to open in October 2016. Team officials launched the marketing of club seats July 6 at the Xperience Center , th ...

Tags: Facilities

07/23/15
SportsBusiness Daily: Oilers Opening Rogers Place Presentation Centre

The Oilers on Saturday will officially open the Rogers Place Presentation Centre, the marketing hub for their C$480M downtown arena opening in fall of  '16. Local media this afternoon will get a tour of the C$2M presentation center. The cost to build the presentation center was shared betw ...

Tags: Facilities, Edmonton Oilers

07/20/15
SportsBusiness Journal: Bypass, Sodexo to install Texas system

Mobile concessions vendor Bypass has signed a deal with Sodexo to install the first point-of-sale system at University of Texas sports venues, including the school’s 100,000-seat football stadium. Sodexo, the Big 12 school’s food provider, invested $1.5 million for the upgrades, cover ...

Tags: Facilities

07/20/15
SportsBusiness Journal: Plugged In: Becky Parke, ASU, NACMA

When members of the National Association of Collegiate Marketing Administrators gathered for their annual convention last month, there was the usual talk about revenue generation, but also conversation about fan analytics and fan experience. With student attendance on the decline, NACMA presented i ...

Tags: People and Pop Culture

07/16/15
SportsBusiness Daily: SMU To Have New Premium Hospitality Suites

SMU this fall will roll out a new premium hospitality space for home football games. Learfield, the school's multimedia rights holder, has signed a deal with Block Party Suites to lease six shipping containers customized for all-inclusive corporate ticket packages along SMU Boulevard, the tailgate v ...

Tags: Facilities

07/13/15
SportsBusiness Journal: Ken Ungar: Building a culture in the workplace

Ken Ungar is founder and president of Indianapolis-based U/S Sports Advisors, a sports marketing agency that counts the National Basketball Players Association, NASCAR and Honda among its clients. Ungar runs the company with a focus on creating a collaborative culture. To that extent, he recently w ...

Tags: People and Pop Culture

07/13/15
SportsBusiness Journal: USC picks Fox to sell stadium rights

Fox Sports has signed a multiyear deal with the University of Southern California to sell naming rights for the Los Angeles Memorial Coliseum, home to the Trojans’ football team. The six-year agreement with USC’s auxiliary services department, which oversees management of the coliseum ...

Tags: Facilities

07/08/15
SportsBusiness Daily: Oregon State Signs Deal With Levy

Oregon State has signed Levy Restaurants to a multiyear deal to operate all food service on campus, including the Pac-12 school’s 18 sports programs. The agreement covers Reser Stadium and Gill Coliseum, OSU’s football and basketball venues. It starts with a refresh of the athlete dining ...

06/29/15
SportsBusiness Journal: Breaking Ground: New opportunities

T he merger of ticketing companies Veritix and AXS brings new marketing resources to AEG Facilities , a leading operator of arenas and stadiums worldwide. About four years ago, AEG corporate formed AXS to compete against Ticketmaster . Si ...

Tags: Facilities

06/29/15
SportsBusiness Journal: Red Wings free up space for amenities

Suites at the Red Wings’ new arena will be spacious and feature fireplaces and window shades controlled by a touch pad, said Tom Wilson, CEO of the team and Olympia Entertainment, the club’s parent company. The new 20,000-seat facility will have two levels of 62 suites, down from the ...

Tags: Facilities

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