About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Visibility at events pays off for Bridgestone

Published in SportsBusiness Journal on 10 / 20 / 14

Bridgestone’s PGA Tour sponsorship has become one of the circuit’s most recognized partnerships, according to the results of this year’s Sponsor Loyalty Survey on the tour conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. Nearly 36 perce...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/28/14
SportsBusiness Journal: Saints dominate local preseason ratings

Don’t tell New Orleans Saints fans that NFL preseason games are meaningless. A SportsBusiness Journal analysis of preseason games broadcast locally over the past four seasons shows that the Saints scored the highest local ratings for their games, and did so by a wide margin. How domin ...

Tags: Media

07/21/14
SportsBusiness Journal: Study: ‘Green’ fans willing to spend

Fans who live “green” tend to spend more green, according to the results of a study scheduled to be presented this week at the fourth annual Green Sports Alliance Summit. The study, commissioned by Portland-based Green Sports Alliance and conducted by Turnkey Sports and Entertai ...

Tags: Research and Ratings

06/30/14
SportsBusiness Journal: Sponsor Loyalty: NBA

The recent NBA season saw the league’s tenured corporate partners receive higher levels of recognition by NBA fans than they did in the previous season, according to the results of the eighth annual sponsor loyalty survey conducted for SportsBusiness Journal by Turnkey Sports & ...

Tags: Research and Ratings

06/23/14
SportsBusiness Journal: ‘I got to fly the blimp’

SportsBusiness Journal’s David Broughton had an opportunity to ride along on MetLife’s Snoopy One in late March. The airship was coming to Charlotte for a MetLife corporate appearance, but before it made that trip, it took to the air with Broughton on board, giving him a firsthan ...

Tags: Marketing and Sponsorship

06/23/14
SportsBusiness Journal: Airships: Not your traditional media buy

Airport hangars are littered with the memories of brands that thought they could make blimp-based marketing work for them in the sports space: Fuji, Kodak, Horizon Blue Cross Blue Shield, McDonald’s and Outback Steakhouse, to name a few. Even advertising giant Anheuser-Busch, whose ...

Tags: Marketing and Sponsorship

06/23/14
SportsBusiness Journal: Goodyear's newest blimp to take flight in July

In the fall of 2007, executives at Goodyear Tire & Rubber knew they would soon need to make a decision about the future of one of the most enduring icons in American sports. The technology and physical structure of each member of its three-ship fleet of GZ-20 blimps was nearly unchange ...

Tags: Marketing and Sponsorship

06/23/14
SportsBusiness Journal: Flying high

G oodyear Tire & Rubber began building blimps in 1912, but its rise to being synonymous with major sporting events began on New Year’s Day 1955, when live footage from its Enterprise airship was integrated into NBC’s coverage of the Rose Parade and Rose Bowl game in Pasadena, ...

Tags: Marketing and Sponsorship

06/23/14
SportsBusiness Journal: On assignment, and getting some air time

SportsBusiness Journal’s David Broughton had an opportunity to ride along in Goodyear’s Spirit of Innovation blimp this spring. The setting: The season opener for the Miami Marlins, a game that featured a national TV broadcast on ESPN2. As part of the blimp crew for the night, B ...

Tags: Marketing and Sponsorship

06/16/14
SportsBusiness Journal: Sponsor Loyalty: NHL

The recent NHL season brought the league not only record game attendance and strong TV ratings, but the league’s corporate partners also received higher levels of recognition by NHL fans than they did in the previous season, according to the results of the eighth annual sponsor loyal ...

Tags: Research and Ratings

05/21/14
On The Ground: MiLB's Clash of the Caps voting favoring new or new-look teams

Want an example of how fresh sells better, Minor League Baseball-style? Fan voting for MiLB’s Clash of the Caps contest ends tomorrow. Heading into these final two days of voting, the leaderboard in this contest — which asks, Who has the best cap in the minor leagues? — features ...

Tags: On The Ground

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