About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

NFL preseason: Hall of Fame Game

Published in SportsBusiness Journal on 07 / 28 / 14

Average viewership for last year’s Dolphins-Cowboys game topped 10 million. Photo by: GETTY IMAGES The NFL’s preseason schedule kicks off again this year wit...

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Tags: Media

More Stories by this Author

05/21/14
On The Ground: MiLB's Clash of the Caps voting favoring new or new-look teams

Want an example of how fresh sells better, Minor League Baseball-style? Fan voting for MiLB’s Clash of the Caps contest ends tomorrow. Heading into these final two days of voting, the leaderboard in this contest — which asks, Who has the best cap in the minor leagues? — features ...

Tags: On The Ground

05/19/14
SportsBusiness Journal: Padres first, Tigers surge in survey

Detroit Tigers fans looking to buy season tickets in the spring of 2013 were likely to have experienced a take-it-or-leave-it approach with the team’s sales agents if they balked at buying a full-season package. Those agents, according to ticket-seeking fans, also were unlikely to offer ...

Tags: Research and Ratings

05/12/14
SportsBusiness Journal: Sponsor Loyalty: NCAA

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