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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Applebee's Tops Impressions For New Ads Debuting May 8-14 During Sports Programming

Published in SportsBusiness Daily on 05 / 19 / 17

Applebee's' " Perfect Pairing " spot gained the most visibility of any commercial that debuted from May 8-14 during sports programming, a week dominated by NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The ad, via by Grey Gl...

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Tags: Marketing and Sponsorship

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SportsBusiness Daily: Pitt Selects Heather Lyke As AD

Eastern Michigan AD Heather Lyke today at 1:00pm ET will be introduced today as Pitt’s new AD, making her the fourth female AD out of the 65 schools in the Power Five conferences. The others are N.C. State's Debbie Yow, Penn State's Sandy Barbour and Washington's Jennifer Cohen. In the last 15 ...

Tags: Colleges

SportsBusiness Journal: NFL fans go 3-for-3 in knowing sponsors

NFL Hall of Famer Joe Montana, the Houston Texans’ J.J. Watt, Archie Manning and Papa John’s founder and CEO John Schnatter host a pizza-making demo at Super Bowl 50. Photo by: AP IMAGES ...

Tags: Research and Ratings

SportsBusiness Journal: College venues act as temp stop

While they wait for construction to be completed on their new stadiums, Major League Soccer’s two newest franchises will each pay more than $1 million to play their first several games at a college football stadium near their eventual permanent home, according to lease agreements for both club ...

Tags: In-Depth

SportsBusiness Journal: Gift suite debuts at Women’s Final Four

The NCAA will treat the women’s semifinalists to a gift suite at the season-ending event in Dallas later this month. Last year the NCAA debuted a gift suite at the men’s Final Four at NRG Stadium.

Tags: Colleges

SportsBusiness Journal: Players in the esports space

Editor's Note: This story is revised from the print edition. ESL   ■ Headquarters: Cologne, Germany ■ Launched: 2000 Known as the world’s largest eports event organizer, ESL launched its U.S. studio in Burban ...

Tags: In-Depth

SportsBusiness Journal: Trends, numbers to watch in esports

Esports viewership ELeague Telecasts Average viewers Season 1 (Spring 2016) 10 247,000 Season 2 (Fall 2016) 6 257,000 ELea ...

Tags: In-Depth

SportsBusiness Journal: Monster’s tantalizing HR reward

Miami’s Monster target and a beast of a reward. Photo by: ROBERT VIGON / MIAMI MARLINS (2) Call it the Miami sound machine. ...

Tags: In-Depth

SportsBusiness Daily: SB Spots Seeing Less Social Media Interaction

The slow pace of brands releasing Super Bowl teasers via digital and/or linear platforms in '17 may have contributed to a lag for some key online ad metrics, according to analysis of data from iSpot.tv. As of 9:00am ET on Friday, just 32 brands had released an online version of what is expected to b ...

Tags: Marketing and Sponsorship, Super Bowl

SportsBusiness Daily: SB Leading To Record Spending Around Houston

Activities related to Super Bowl LI will generate a record $190M in direct spending throughout the greater Houston area, according to figures released today by PricewaterhouseCoopers. PwC U.S. Sports & Tourism Sector Dir Adam Jones said when adjusting for inflation, the area could see an approxi ...

Tags: Events and Attractions, Super Bowl

SportsBusiness Journal: Safety Act designation covers security

Should an act of terrorism occur at an NFL-sponsored event in Houston this week, the league, the security firm it hired to staff the game and ancillary events, and Harris County (Texas) are each guaranteed to be granted a high level of limited liability protection from having to pay claims that migh ...

Tags: In-Depth

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