About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

Featured Story

Survey Finds College Football Playoff Creates More Interesting Postseason

Published in SportsBusiness Daily on 08 / 28 / 14

One-fifth of the respondents in a recent nationwide survey conducted by Civic Science on behalf of SportsBusiness Daily/Journal said college football’s new playoff system makes the postseason more interesting. Pittsburgh-based Civic Science operates real-time, in-market reader surveys for more...

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Tags: College Football Preview

More Stories by this Author

06/23/14
SportsBusiness Journal: Flying high

G oodyear Tire & Rubber began building blimps in 1912, but its rise to being synonymous with major sporting events began on New Year’s Day 1955, when live footage from its Enterprise airship was integrated into NBC’s coverage of the Rose Parade and Rose Bowl game in Pasadena, ...

Tags: Marketing and Sponsorship

06/23/14
SportsBusiness Journal: On assignment, and getting some air time

SportsBusiness Journal’s David Broughton had an opportunity to ride along in Goodyear’s Spirit of Innovation blimp this spring. The setting: The season opener for the Miami Marlins, a game that featured a national TV broadcast on ESPN2. As part of the blimp crew for the night, B ...

Tags: Marketing and Sponsorship

06/16/14
SportsBusiness Journal: Sponsor Loyalty: NHL

The recent NHL season brought the league not only record game attendance and strong TV ratings, but the league’s corporate partners also received higher levels of recognition by NHL fans than they did in the previous season, according to the results of the eighth annual sponsor loyal ...

Tags: Research and Ratings

05/21/14
On The Ground: MiLB's Clash of the Caps voting favoring new or new-look teams

Want an example of how fresh sells better, Minor League Baseball-style? Fan voting for MiLB’s Clash of the Caps contest ends tomorrow. Heading into these final two days of voting, the leaderboard in this contest — which asks, Who has the best cap in the minor leagues? — features ...

Tags: On The Ground

05/19/14
SportsBusiness Journal: Padres first, Tigers surge in survey

Detroit Tigers fans looking to buy season tickets in the spring of 2013 were likely to have experienced a take-it-or-leave-it approach with the team’s sales agents if they balked at buying a full-season package. Those agents, according to ticket-seeking fans, also were unlikely to offer ...

Tags: Research and Ratings

05/12/14
SportsBusiness Journal: Sponsor Loyalty: NCAA

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