About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Wolves, Barnstormers thrive in Des Moines

Published in SportsBusiness Journal on 09 / 18 / 17

The NBA G League Iowa Wolves are among the elder statesmen of minor league basketball, having been in Des Moines for a decade. Only Sioux Falls, S.D., home to a hoops team since 1989, can boast a longer active tenure. After an eventful summer for the Wolves on the business side, it’s clear ...

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Tags: Research and Ratings

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SportsBusiness Journal: NBA sponsor loyalty: Stalwarts thrive

Gatorade, Kia, State Farm and Verizon continued to increase their respective category-leading market shares, while American Express and Taco Bell struggled to make an impression in the minds of NBA fans, according to the league’s 11th annual Sponsor Loyalty survey, conducted for SportsBu ...

Tags: Research and Ratings

SportsBusiness Daily: World Surf League Video Gets Big Play Globally

California-based analytics and valuation company Hookit looked at the Facebook, Twitter and Instagram posts of 1,255 leagues, teams and federations across the globe from June 16, 2016-June 15, 2017, and ranked them based on a composite score that took into account factors such as views, shares, lik ...

Tags: Research and Ratings

SportsBusiness Daily: NHL Credit Card Partners Getting Fan Awareness

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Tags: Marketing and Sponsorship, NHL

SportsBusiness Journal: Hockey’s partners put up historic stats

NHL sponsors scored a hat trick in the league’s 11th annual Sponsor Loyalty study, fielded recently for SportsBusiness Journal by Turnkey Sports & Entertainment. Goal No. 1: For the second year in a row, NHL fans knew who the league’s official partners were in all 10 of ...

Tags: Research and Ratings

SportsBusiness Journal: Local MLB ratings throw a sinker

The Cubs are down 17 percent from last year's championship season. Photo by: GETTY IMAGES The TV ratings doldrums are hitting local baseball, with 18 of the 29 U.S.-based MLB teams showing ratings ...

Tags: Media

SportsBusiness Journal: How social research was conducted

Hookit launched its data and measurement platform in 2013, and continuously tracks the posts, content and engagement of more than 500,000 entities. For this study, Hookit analyzed the more than 6.7 million social media posts on Facebook, Twitter and Instagram that were made by 1,255 leagues, federat ...

Tags: Research and Ratings

SportsBusiness Daily: Burger King Leads New Sports Ads In Exposure

Burger King's "Summer Deal" spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics ...

Tags: Research and Ratings

SportsBusiness Daily: Dell's "Spider-Man"-Themed Spot Gets Returns

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Tags: Research and Ratings

SportsBusiness Daily: MasterCard Digit Wallet Spot Gets Returns

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Tags: Research and Ratings

SportsBusiness Daily: Ball Family Saw Major Social Buzz Around Draft

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Tags: Research and Ratings, Nielsen Media Research, NBA

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