About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Astros Say Launch Of Experience App Well-Received By Fans

04 / 16 / 14

The Astros report that last night's launch of their new app from MLB mobile partner Experience went well. Astros Senior Dir of Ticket Operations & Strategy Brooke Ellenberger said of the app, which provides fans the opportunity to upgrade their seats or purchase a fan experience, "We deci...

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11/07/12
BDA Signs Deal With Baseball HOF

Bensussen Deutsch & Associates (BDA), MLB's preferred premium merchandise provider, this morning is scheduled to announce it has signed a three-year contract as an official licensee and promotional premiums provider of the Baseball HOF. BDA will design and develop licensed replicas of B ...

11/02/12
Breaking Down Political Ads On Sports TV

SBJ/SBD wraps up its three-week series of analysis of more than $16M in political ad spending across sports programming, dating back to the London Games. This coming weekend will mark the biggest spend of the fall. Spending on NBC's "SNF" alone ($800,000) is up 60% over last week. For all NFL progra ...

10/26/12
"SNF" A Key Ad Platform For Prez Candidates

"SNF" viewers living in areas that are still considered battleground markets for the presidential election will see an increase in political advertisements this weekend, as media buyers for President Obama and Mitt Romney have stepped up their ad purchases over the past several days. It does not hur ...

Tags: Marketing and Sponsorship

10/24/12
Candidates Step Up Ad Buys

With the World Series beginning tonight, media buyers for President Obama and Mitt Romney have stepped up their ad purchases over the past several days. Both campaigns have focused on a handful of battleground markets -- Cleveland, Denver and Tampa. Additionally, DC-based media buyer Greer Margo ...

09/27/12
Survey Looks At Feelings On NFL Concussions

Nearly half of the 3,875 respondents in a recent nationwide survey conducted by Civic Science on behalf of SportsBusiness Daily/Journal said the NFL needs to do more to protect its players from concussions. Pittsburgh-based Civic Science operates real-time, in-market reader surveys for more th ...

Tags: Research and Ratings, NFL

08/30/12
Colleges Spent $495M On New/Renovated Venues

There are seven college football programs unveiling new or heavily-renovated stadiums this season, with a total construction costs reaching $495.3M. The Univ. of California led the way with its $321M retrofit of Memorial Stadium, while TCU spent $105M to upgrade Amon G. Carter Stadium. There was als ...

Tags: College Football Preview

08/10/12
O.co Coliseum Installing Metal Detectors

O.co Coliseum will be the first U.S. stadium to have permanent airport-style metal detectors at every entrance by the start of Monday night's Cowboys-Raiders preseason game. AEG was recently awarded the stadium management contract for the municipally owned facility. “One of the first deci ...

Tags: Facilities, Oakland Raiders

08/01/12
CBS Radio In Atlanta Switching To Sports Format

CBS Radio's WZGC-FM in Atlanta will flip from adult alternative music to sports this coming fall. The station's move marks the latest embrace of the sports format by CBS Radio ahead of the launch of its new national sports radio network in January. WZGC ranked 16th out of 22 stations in Atlanta in ...

Tags: Media

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