About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Alfa Romeo Spot Gets Biggest Return During World Baseball Classic Games On MLB Net

Published in SportsBusiness Daily on 03 / 24 / 17

For those watching World Baseball Classic games on MLB Network, it may have felt like a certain Alfa Romeo car ad was on loop, as the Italian brand has 121 airings across 40 games, according to an SBJ/SBD analysis of iSpot.TV data. There were a total of 168 brands that aired ads during WBC game...

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Tags: Marketing and Sponsorship, MLB Network

More Stories by this Author

01/30/17
SportsBusiness Journal: Safety Act designation covers security

Should an act of terrorism occur at an NFL-sponsored event in Houston this week, the league, the security firm it hired to staff the game and ancillary events, and Harris County (Texas) are each guaranteed to be granted a high level of limited liability protection from having to pay claims that migh ...

Tags: In-Depth

01/30/17
SportsBusiness Journal: On the move: A relocation timeline

Raiders fans show their displeasure over the team’s discussions about a move to Las Vegas. Photo by: GETTY IMAGES On Jan. 4, 2016 … The Oakland Raiders, St. Louis ...

Tags: In-Depth

01/16/17
SportsBusiness Journal: MLS sponsor loyalty: Coke bubbles up

In its sophomore year as an MLS sponsor, Coca-Cola not only has become the brand that soccer fans most likely associate with the league, but the relationship has become one of the soda maker’s most-recognized league-level partnerships. According to results of the annual MLS sponso ...

Tags: Research and Ratings

01/16/17
SportsBusiness Journal: Record $6.2B in venues opening in ’17

Editor’s note: This story is revised from the print edition. SportsBusiness Journal projects that a record $6.22 billion in sports venue construction will wrap up this year, a 7 percent increase over 2016 and 6 percent above the previous high of $5.85 billion that occurred in 2009. ...

Tags: In-Depth

12/23/16
SportsBusiness Daily: MLB Teams Went Big With Playoff Giveaways

Washington-based BDA, which serves as the exclusive provider of premium MLB postseason stadium giveaways, produced a record 2.1 units of premium merch this postseason for teams and partners, according to data provided to THE DAILY . The Indians led the way, ordering 390,000 rally towels. ...

Tags: Research and Ratings, MLB

12/22/16
SportsBusiness Daily: Coke Vs. Pepsi At Bowl Venues

Coca-Cola will have pouring rights at both CFP semifinal games and the national championship game, but Pepsi for the third straight bowl season boasts a slightly larger stadium profile than its soft drink rival. This season marks the first time in the CFP's brief three-year history that on ...

Tags: Marketing and Sponsorship, Coca-Cola, PepsiCo, Dr Pepper Snapple Group

12/16/16
SportsBusiness Daily: Gift Suites Highlight Early Bowl Games

Bowl season kicks off Saturday with Grambling-N.C. Central in the second year of the Air Force Reserve Celebration Bowl at the Georgia Dome. Players participating in the bowl will get to visit a gift suite, plus receive an Oakley backpack, power bank (phone charger) and pre-game haircut. Five o ...

12/16/16
SportsBusiness Daily: Bobblehead HOF Unveils Basketball Champions Series

The National Bobblehead HOF & Museum unveiled a series of bobbleheads commemorating NCAA Men’s Basketball National Championships for 11 D-I Schools. Each bobble features the school’s current mascot with replica NCAA National Championship trophies, as well as a backing that lists the ...

12/16/16
SportsBusiness Daily: Data: Chevy Popular With CFP Schools

Chevrolet should "take advantage of the upcoming college football semifinals, since fans from all four schools show a high degree of interest in those brands," according to data provided exclusively to THE DAILY by data science and media technology firm 4C. College football fans who engage wi ...

Tags: Research and Ratings

12/05/16
SportsBusiness Journal: ‘Suite’ gifts, and even a few ugly ones

Who wouldn’t want to load Santa’s sleigh? Bowl gifts Click here for a comprehensive list of bowl game gifts by date. The chart also includes links to Resource Guide Live for more information on the bowl games. For the third straight year, a majority of c ...

Tags: Colleges

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