About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows World Surf League Had Most-Watched Video Globally Over Last Year

Published in SportsBusiness Daily on 07 / 21 / 17

California-based analytics and valuation company Hookit looked at the Facebook, Twitter and Instagram posts of 1,255 leagues, teams and federations across the globe from June 16, 2016-June 15, 2017, and ranked them based on a composite score that took into account factors such as views, shares, lik...

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Tags: Research and Ratings

More Stories by this Author

SportsBusiness Daily: USGA Sees Good ROI For Shinnecock Spot

The USGA's "Shinnecock Hills" spot , which promotes next year's U.S. Open, generated nearly 27 million media impressions from June 12-18 as this year's event from Erin Hills aired, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics firm iSpot.tv. It was the most ...

Tags: Research and Ratings

SportsBusiness Journal: Cubs’ trickle-down helps MiLB extend streak

Minor League Baseball and its teams sold a record $68.4 million in merchandise in 2016, a 5 percent increase over 2015’s then-record total of $65.1 million, according to data scheduled to be released this week. The revenue represents sales of team-branded apparel, headwear and novelties by ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: New AT&T Ad Sees Returns On Sports Telecasts

AT&T's "Entertainment-Filled House" spot, which features actor Mark Wahlberg, gained the most visibility of any commercial that debuted from May 29-June 4 during sports programming, a week dominated by the NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attent ...

Tags: Research and Ratings

SportsBusiness Journal: ‘We always have to be on our toes’

N eda Tabatabaie Vice president of business intelligence, Sharks Sports & Entertainment Photo by: COURTESY OF NEDA TABATABAIE Neda Tabatabaie thought she wanted to be a desk-sitting, numbers-crunch ...

Tags: In-Depth

SportsBusiness Journal: Going gray: Sports TV viewers skew older

Editor’s note: This story is revised from the print edition. According to a striking study of Nielsen television viewership data of 24 sports, all but one have seen the median age of their TV viewers increase during the past decade. How top properties stack up ...

Tags: Research and Ratings

SportsBusiness Journal: Minding the data

SportsBusiness Journal contacted each MLB, NBA, NFL, NHL and MLS club and asked them to identify the person in charge of analyzing the team’s business-side data, and how long he/she had been in that position with the club. We also asked them to tell us where that person went to college and wha ...

Tags: In-Depth

SportsBusiness Journal: ‘Not just about big data mining’

C hristian Lowe Director of business analytics, Miami Marlins Photo by: COURTESY OF CHRISTIAN LOWE Christian Lowe was always interested in sports, but as a guy who loves, loves, loves numbers, baseball, ...

Tags: In-Depth

SportsBusiness Journal: ‘It’s about expanding your fan base’

M ichelle Andres Senior vice president of digital media and broadcasting, Baltimore Ravens Photo by: SHAWN HUBBARD / BALTIMORE RAVENS In 1998, Michelle Andres was the special assistant to the Orange Coun ...

Tags: In-Depth

SportsBusiness Daily: Sports Leagues Among Those In Touch With DHS

Officials from various entertainment companies, including several sports organizations, were part of a conference call with the U.S. Department of Homeland Security yesterday, which organized the discussion in the wake of the terror attack at Manchester Arena. The call was hosted by acting DHS Deput ...

SportsBusiness Daily: Sales Of Licensed Products Up 4.4% In '16

Worldwide retail sales of licensed products last year increased 4.4% to $262.9B, according to a study commissioned by the Licensing Industry Merchandisers' Association (LIMA) that was released today in conjunction with the trade association's annual expo in Las Vegas. The figure is the highest in th ...

Tags: Marketing and Sponsorship

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