About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Coke gets ‘Zero’ recognition in college sports

Published in SportsBusiness Journal on 04 / 27 / 15

Coca-Cola’s college sports-themed tagline this spring was “You Don’t Know Zero ’Til You’ve Tried It,” but fans certainly know who is the NCAA’s official soft drink. More than 37 percent of fans polled in a Sponsor Loyalty survey conducted for Sp...

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Tags: Research and Ratings

More Stories by this Author

12/05/14
SportsBusiness Daily: College Bowls Line Up Gifts For Players

{podcast} SBJ's David Broughton and Brandon McClung talk about the annual college bowl gifts list Hair dryers, aloha shirts and belt buckles return as bowl gifts this season, but new to the roster are pylons and custom-made Fatheads, according to SportsBusiness Daily/Journal’s annu ...

Tags: Colleges

12/05/14
SportsBusiness Daily: Bowl Game Gift Spending Up 11%

{podcast} SBJ's David Broughton and Brandon McClung talk about the annual college bowl gifts list  Hair dryers, aloha shirts and belt buckles return as bowl gifts this season, but new to the roster are pylons and custom-made Fatheads, according to SportsBusiness Daily/Journal’s annua ...

12/01/14
SportsBusiness Journal: No brands pulling away from NASCAR pack

Predicting what brands would fare well in our eighth annual NASCAR sponsor loyalty survey would have been as risky as guessing before the season who would be the 2015 Sprint Cup Series champion. The results were decidedly mixed in this year’s study of how well fans recognize NASCA ...

Tags: Research and Ratings

11/24/14
SportsBusiness Journal: Anheuser-Busch retains its MLB crown

For the third consecutive season, Anheuser-Busch InBev was the most-recognized MLB sponsor among the league’s fans this year, according to the results of the eighth annual SportsBusiness Journal/Daily MLB sponsor loyalty survey, conducted by Turnkey Sports & Entertainment. For ...

Tags: Research and Ratings

11/18/14
SportsBusiness Daily: Goodyear To Debut New Blimp

Goodyear's new Zeppelin, Wingfoot One, is scheduled to make its broadcast debut tomorrow, hovering above ESPN's "SportsCenter" live set in Cleveland from noon-3:00pm ET. Weather permitting, the new $21M Akron-based ship will fly overhead around Quicken Loans Arena for the network's coverage of the S ...

11/17/14
SportsBusiness Journal: Bobble domination of promos continues

Bobbleheads, T-shirts and headwear remained popular giveaways for MLB clubs this year (even if they may have carried a typo or two), but 2014 also saw a military-based company make its debut among the most-active sponsors of teams’ promotional efforts. According to SportsBusiness Jour ...

Tags: Research and Ratings

10/20/14
SportsBusiness Journal: Sponsor Loyalty: PGA Tour

Bridgestone’s PGA Tour sponsorship has become one of the circuit’s most recognized partnerships, according to the results of this year’s Sponsor Loyalty Survey on the tour conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. Nearly 36 perce ...

Tags: Marketing and Sponsorship

10/13/14
SportsBusiness Journal: Soccer fans follow sponsors

Avid soccer fans in the United States are more likely than fans of other sports to engage with brands that are aligned with the sport, according to the 2014 Sports Fan Engagement Study conducted by Catalyst on behalf of SportsBusiness Journal. ...

Tags: Research and Ratings

10/06/14
SportsBusiness Journal: Forecast: Big growth ahead

North American sports properties’ biggest revenue streams will combine to total $70.7 billion in 2018, according to a report scheduled to be released this week by PricewaterhouseCoopers. That would be a 24 percent jump from 2013 and 17 percent more than what the company is projecting for ...

Tags: Research and Ratings

09/29/14
SportsBusiness Journal: Cardinals lead way in MLB local ratings

St. Louis Cardinals games on FS Midwest have proved to be baseball’s top local TV draw this season. • Ratings for Dodgers, Astros show the challenges of starting RSN Boosted by the Cardinals’ continued on-field success, St. Louis was on pace last week to have t ...

Tags: Media

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