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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Bud, Coke continue to rule the diamond

Published in SportsBusiness Journal on 11 / 20 / 17

Budweiser’s 38-year relationship with Major League Baseball has paid big dividends in terms of sponsorship recognition, according to the survey. GETTY IMAGES It seems like a perfect m...

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Tags: Research and Ratings

More Stories by this Author

SportsBusiness Journal: The issue of unity: Fans

WHY FANS TURN AWAY NFL fans blame the turmoil brought on by the national anthem demonstrations as the biggest reason they are watching less football this fall compared with last season, according to new data from research firm CivicScience. ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Verizon, Apple Spots Lead Recent TV Impressions

Verizon's "Yee-Haw" spot , which features actor Thomas Middleditch riding in on a steed to help a distraught city girl who realizes she cannot post her horseback riding adventures because she does not get any service in the mountains generated 101.4 million media impressions from Sept. 18-24 in U.S ...

Tags: Research and Ratings

SportsBusiness Daily: Titans Given SAFETY Act Designation

The Titans have been awarded a SAFETY Act designation from the Department of Homeland Security, the government’s second-highest award, for its security practice at Nissan Stadium. Designation is a prerequisite for certification and gives the team a significant level of liability protection thr ...

Tags: Tennessee Titans, Franchises

SportsBusiness Journal: Wolves, Barnstormers thrive

The NBA G League Iowa Wolves are among the elder statesmen of minor league basketball, having been in Des Moines for a decade. Only Sioux Falls, S.D., home to a hoops team since 1989, can boast a longer active tenure. After an eventful summer for the Wolves on the business side, it’s clear ...

Tags: Research and Ratings

SportsBusiness Journal: Iowa crashes No. 1

“Google Des Moines.” It wasn’t a request, but a challenge, by Todd Frederickson. The 38-year-old had just been hired to assemble a front-office staff for a hockey team that would begin play in five months in a market that had lost a team four years earlier, in 2009. His cha ...

Tags: Research and Ratings

SportsBusiness Journal: Minor League Markets: Methodology

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Tags: Research and Ratings

SportsBusiness Journal: Top 10: How did they shake out?

2. Quad Cities (Moline-Rock Island, Ill./Davenport-Bettendorf, Iowa) ❱❱ TEAMS (FIRST SEASON): Midwest League Clinton LumberKings (1954), Midwest League Quad City River Bandits (1960), ECHL Quad City Mallards (1995) ❱❱ VENUES (YEAR OPENED): Modern Woodmen Park (1931), Ashford University ...

Tags: Research and Ratings

SportsBusiness Journal: Tennis in the movies

Shia LaBeouf portrays a fiery John McEnroe in the Swedish film “Borg/McEnroe.” Photo by: ASCOT ELITE ENTERTAINMENT Hard, Fas ...

Tags: In-Depth

SportsBusiness Daily: ESPN Fantasy Spot Draws Media Impressions

ESPN's "Going Into Battle" spot, which touted its fantasy football product , generated 48.3 million media impressions during the week of Aug. 14-21 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from rea ...

Tags: Research and Ratings

SportsBusiness Daily: Ace Hardware Spots See Strong Impressions

Ace Hardware's "Number of Ways" spot, which touted its 5,000-store celebration sale , generated 12.9 million media impressions from Aug. 7-13 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time ...

Tags: Research and Ratings

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