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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Minor league merch sales reach new high

Published in SportsBusiness Journal on 06 / 01 / 15

The 160 minor league teams in the United States and Canada that are affiliated with MLB clubs collectively generated an all-time high $60.3 million in 2014 through the sale of apparel, headwear and novelties, according to data obtained by SportsBusiness Journal and scheduled to be released...

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Tags: Marketing and Sponsorship

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