SBXLVII Could Generate $185M In Spending In NOLA

Super Bowl XLVII will generate an estimated $185M in direct spending for the greater New Orleans area, a 23% increase over last year’s game in Indianapolis, according to an analysis of data from PricewaterhouseCoopers. PwC U.S. Dir of Sports & Tourism Adam Jones said the firm has tracked ...

Tags: Research and Ratings, PricewaterhouseCoopers, NFL

UFC, Repucom Ink Research Deal

The UFC and Connecticut-based Repucom today are scheduled to announce a research partnership to assist the UFC in its global expansion plans. Repucom will track the impact and effectiveness of the UFC brand around the world, including fan research, broadcast auditing and sponsor evaluation for the e ...

PGA Tour Fans Recognize Coke, MasterCard

PGA Tour partners Coca-Cola and MasterCard both earned record awareness levels among fans in ‘12, according to the results of an annual PGA Tour Sponsor Loyalty survey conducted by Turnkey. Coke was identified by 41% of PGA Tour fans as the official soft drink (46.5% among avid fans, 35.5% amo ...

Tags: Research and Ratings, PGA Tour

Steelers Top NFL Teams In Local Radio Share

The Steelers registered the largest share of radio listeners among a key demographic through the first half of the ‘12 NFL season, while the Bears had the league’s largest average audience, according to data from radio tracking firm Arbitron. In Pittsburgh, the Steelers’ simulca ...

Tags: Research and Ratings, Arbitron Co., NFL

Goodyear Scores Well In NASCAR Brand Loyalty Study

In the sixth annual NASCAR Sponsor Loyalty survey, recently conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment, NASCAR fans proved they are well in tune with the sport’s sponsors. According to the survey results, more than 67% of respondents correctly identifi ...

Tags: Research and Ratings, NASCAR

BDA Signs Three-Year Deal With Baseball HOF

Bensussen Deutsch & Associates (BDA), MLB's preferred premium merchandise provider, today announced it has signed a three-year contract to be an official licensee and promotional premiums provider of the Baseball HOF. BDA will design and develop licensed replicas of HOF plaques and other iconic ...

Tags: Marketing and Sponsorship, Baseball

BDA Signs Deal With Baseball HOF

Bensussen Deutsch & Associates (BDA), MLB's preferred premium merchandise provider, this morning is scheduled to announce it has signed a three-year contract as an official licensee and promotional premiums provider of the Baseball HOF. BDA will design and develop licensed replicas of B ...

Breaking Down Political Ads On Sports TV

SBJ/SBD wraps up its three-week series of analysis of more than $16M in political ad spending across sports programming, dating back to the London Games. This coming weekend will mark the biggest spend of the fall. Spending on NBC's "SNF" alone ($800,000) is up 60% over last week. For all NFL progra ...

"SNF" A Key Ad Platform For Prez Candidates

"SNF" viewers living in areas that are still considered battleground markets for the presidential election will see an increase in political advertisements this weekend, as media buyers for President Obama and Mitt Romney have stepped up their ad purchases over the past several days. It does not hur ...

Tags: Marketing and Sponsorship

Candidates Step Up Ad Buys

With the World Series beginning tonight, media buyers for President Obama and Mitt Romney have stepped up their ad purchases over the past several days. Both campaigns have focused on a handful of battleground markets -- Cleveland, Denver and Tampa. Additionally, DC-based media buyer Greer Margo ...