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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

Published in SportsBusiness Daily on 01 / 12 / 18

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league...

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Tags: Research and Ratings, Turnkey Sports

More Stories by this Author

01/12/18
SportsBusiness Daily: Fans Most Often Recognize FedEx-PGA Tour Deal

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league ...

Tags: Research and Ratings, Turnkey Sports

01/08/18
SportsBusiness Journal: A reset, then a reboot

Banc of California Stadium Courtesy of: LAFC Construction spending on sports venues will sink slightly in 2018, but it won’t stay there for long. Related stories ... ■  What's on D ...

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01/08/18
SportsBusiness Journal: 2017's most recognized relationships

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12/18/17
SportsBusiness Journal: Heineken, Coke, Audi suffer MLS slump

Heineken got slowed down when it comes to recognition during its third year as an MLS sponsor. GETTY IMAGES The third time isn’t always a charm. Three brands that became MLS sponsors i ...

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12/13/17
SportsBusiness Daily: PwC Bullish On Upcoming RSN Deals For Industry

Twenty-seven RSN deals across MLB, NBA and NHL are set to expire from '18-22, a development that will help the sports media category overtake gate revenue for the first time as the industry's largest segment, according to data from PricewaterhouseCoopers' Sports Outlook Report released this wee ...

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12/11/17
SportsBusiness Journal: Monster rises in first year of NASCAR deal

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12/11/17
SportsBusiness Journal: Media rights push industry to $69.3B

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12/08/17
SportsBusiness Daily: Verizon Spot Scores On Sports Programming

Verizon's "A Shrewd Businesswoman" spot, which touted its holiday-priced iPhone offer generated 167 million media impressions from Nov. 27-Dec. 3 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided b ...

12/04/17
SportsBusiness Journal: CFP champ has shot at $5,620 in gifts

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11/27/17
SportsBusiness Journal: Fast meets safe at the front gate

Biometrics / Clear To help move people into sporting events faster, a growing number of venue operators are encouraging their fans to give them the finger. Ten big league teams now offer fans the opportunity to bypass the game-day magnetometer lines by scanning a fingerprint. The technolog ...

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