About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Rise of the drones

Published in SportsBusiness Journal on 08 / 03 / 15

A drone carries a camera over a Pac-12 football game at Cal’s Memorial Stadium last fall. Photo by: AP IMAGES Titus Queen was patrolling the concourses at Swayze Field dur...

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Tags: Facilities

More Stories by this Author

SportsBusiness Journal: Drones: Friend or foe?

A drone carries a camera over a Pac-12 football game at Cal’s Memorial Stadium last fall. Photo by: AP IMAGES Titus Queen was patrolling the concourses at Swayze Field dur ...

Tags: Facilities

SportsBusiness Journal: Tales of stadium drone incursions

A look at unscheduled visitors from the skies were handled at a couple of big league facilities recently. John McHale Jr. was MLB’s point man for security issues leading up to last year’s All-Star Game at Target Field in Minneapolis, and worked with the National Counterterrorism Cente ...

Tags: Facilities

SportsBusiness Journal: Next frontier: Drone operators eyeing arenas

ArrowData, a Las Vegas-based unmanned aircraft system operator, received FAA approval this spring to operate its drones for commercial use. The company is working with the University of Nevada, Las Vegas, to capture images of events at the school’s Sam Boyd Stadium. ...

Tags: Facilities

SportsBusiness Journal: Minor league merch sales reach new high

The 160 minor league teams in the United States and Canada that are affiliated with MLB clubs collectively generated an all-time high $60.3 million in 2014 through the sale of apparel, headwear and novelties, according to data obtained by SportsBusiness Journal and scheduled to be released ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Sponsor Loyalty: NCAA

Coca-Cola’s college sports-themed tagline this spring was “You Don’t Know Zero ’Til You’ve Tried It,” but fans certainly know who is the NCAA’s official soft drink. More than 37 percent of fans polled in a Sponsor Loyalty survey conducted for Sp ...

Tags: Research and Ratings

SportsBusiness Daily: Topps, VF Lead MLBPA Licensee Payments

MLBPA received at least $1M from 12 different licensees, according to the union’s newly filed annual report. The document, filed last week with the U.S. Department of Labor and representing the '14 calendar year, showed 113 different licensees for the union. Topps, VF, Sony, Team Beans and Fat ...

Tags: Research and Ratings, MLB

SportsBusiness Journal: Courtside popping for NCAA sponsors

It was 2013 when the NCAA finally welcomed corporate sponsors inside arenas during March Madness with limited visibility on the LED courtside signage. Two years later, research shows that NCAA tournament courtside signage is now the most visible and valuable exposure that NCAA sponsors receive, even ...

Tags: Marketing and Sponsorship, Media, Colleges

SportsBusiness Journal: NFL Sponsor Loyalty

An increase in the availability of live action on mobile phones and the allure of a mega-merger may have ignited a battle for football fans’ attention during the 2014 NFL season, according to the results of the ninth annual NFL sponsor awareness survey conducted by Turnkey Intelligen ...

Tags: Research and Ratings

SportsBusiness Journal: NCAA, conference tournament gifts

Beats by Dre items will appear in at least eight gift packages that will be provided by NCAA Division I conferences to players competing in their men’s and women’s basketball tournaments this month, making it the brand most frequently offered in this annual ritual of spring. {podcast ...

Tags: Colleges

SportsBusiness Journal: What's trending with concessions?

We checked in with executives in the concessions industry to get their take on trends they are watching, the future of mobile ordering, and what improvements would be on their “wish list” for sports facilities. Here are highlights of what they told SportsBusiness Journal’s David B ...

Tags: In-Depth, Facilities

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