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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Anheuser-Busch retains its MLB crown

Published in SportsBusiness Journal on 11 / 24 / 14

For the third consecutive season, Anheuser-Busch InBev was the most-recognized MLB sponsor among the league’s fans this year, according to the results of the eighth annual SportsBusiness Journal/Daily MLB sponsor loyalty survey, conducted by Turnkey Sports & Entertainment. For...

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Tags: Research and Ratings

More Stories by this Author

11/24/14
SportsBusiness Journal: Anheuser-Busch retains its MLB crown

For the third consecutive season, Anheuser-Busch InBev was the most-recognized MLB sponsor among the league’s fans this year, according to the results of the eighth annual SportsBusiness Journal/Daily MLB sponsor loyalty survey, conducted by Turnkey Sports & Entertainment. For ...

Tags: Research and Ratings

11/18/14
SportsBusiness Daily: Goodyear To Debut New Blimp

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11/17/14
SportsBusiness Journal: Bobble domination of promos continues

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Tags: Research and Ratings

10/20/14
SportsBusiness Journal: Sponsor Loyalty: PGA Tour

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Tags: Marketing and Sponsorship

10/13/14
SportsBusiness Journal: Soccer fans follow sponsors

Avid soccer fans in the United States are more likely than fans of other sports to engage with brands that are aligned with the sport, according to the 2014 Sports Fan Engagement Study conducted by Catalyst on behalf of SportsBusiness Journal. ...

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10/06/14
SportsBusiness Journal: Forecast: Big growth ahead

North American sports properties’ biggest revenue streams will combine to total $70.7 billion in 2018, according to a report scheduled to be released this week by PricewaterhouseCoopers. That would be a 24 percent jump from 2013 and 17 percent more than what the company is projecting for ...

Tags: Research and Ratings

09/29/14
SportsBusiness Journal: Cardinals lead way in MLB local ratings

St. Louis Cardinals games on FS Midwest have proved to be baseball’s top local TV draw this season. • Ratings for Dodgers, Astros show the challenges of starting RSN Boosted by the Cardinals’ continued on-field success, St. Louis was on pace last week to have t ...

Tags: Media

09/29/14
SportsBusiness Journal: Dodgers, Astros show challenges

The two MLB teams that most recently launched their own regional sports networks suffered through historically low local ratings this season. With a little more than a week left in the regular season, the Los Angeles Dodgers’ 0.80 rating on SportsNet LA and the Houston Astros’ 0.35 ra ...

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09/22/14
SportsBusiness Journal: Agents, firm seek bankruptcy protection

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08/28/14
SportsBusiness Daily: Poll: CFP Brings Renewed Interest

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Tags: College Football Preview

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