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David Broughton

David Broughton is research director for SportsBusiness Journal.

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Astros Say Launch Of Experience App Well-Received By Fans

04 / 16 / 14

The Astros report that last night's launch of their new app from MLB mobile partner Experience went well. Astros Senior Dir of Ticket Operations & Strategy Brooke Ellenberger said of the app, which provides fans the opportunity to upgrade their seats or purchase a fan experience, "We deci...

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DirecTV Blimp "Lefty" To Debut At Race

Viewers watching Saturday's NASCAR Sprint Cup Series Bojangles Southern 500 on Fox will be the first to see the newly-named DirecTV blimp since a "Name the Blimp" contest ended last month. "The name 'Lefty' is perfect," said DirecTV Senior VP/Marketing  Jon Gieselman . "The blimp is like a Spr ...

Nationwide Exposure On NASCAR Telecasts

The Nationwide brand received over 47 hours of on-screen time during NASCAR Nationwide Series pre- and live-race broadcasts through the Sept. 6 event at Richmond Int’l Raceway, totaling an undiscounted 100% media equivalent value of nearly $90M across team, league, track and network assets, ac ...

Tags: Research and Ratings, Nationwide Insurance, NASCAR

Hershey-Harrisburg No. 3 Minor League Market

SBD and SBJ next Monday will unveil our biennial ranking of the country’s top minor league markets among more than 225 communities nationwide. It is a project that takes into consideration more than 400 teams and close to 50 leagues as well as almost 250 million fans in total minor league att ...

Tags: Franchises

BDA Inks Deal With NFL Players Inc.

Bensussen Deutsch & Associates on Friday announced it has finalized a deal to be the sole preferred promotional provider for NFL Players Inc. licensed premium merchandise through Super Bowl XLVIII next year. BDA gains rights to manufacture, procure, distribute and promote player-identified ...

SBXLVII Could Generate $185M In Spending In NOLA

Super Bowl XLVII will generate an estimated $185M in direct spending for the greater New Orleans area, a 23% increase over last year’s game in Indianapolis, according to an analysis of data from PricewaterhouseCoopers. PwC U.S. Dir of Sports & Tourism Adam Jones said the firm has tracked ...

Tags: Research and Ratings, PricewaterhouseCoopers, NFL

UFC, Repucom Ink Research Deal

The UFC and Connecticut-based Repucom today are scheduled to announce a research partnership to assist the UFC in its global expansion plans. Repucom will track the impact and effectiveness of the UFC brand around the world, including fan research, broadcast auditing and sponsor evaluation for the e ...

PGA Tour Fans Recognize Coke, MasterCard

PGA Tour partners Coca-Cola and MasterCard both earned record awareness levels among fans in ‘12, according to the results of an annual PGA Tour Sponsor Loyalty survey conducted by Turnkey. Coke was identified by 41% of PGA Tour fans as the official soft drink (46.5% among avid fans, 35.5% amo ...

Tags: Research and Ratings, PGA Tour

Steelers Top NFL Teams In Local Radio Share

The Steelers registered the largest share of radio listeners among a key demographic through the first half of the ‘12 NFL season, while the Bears had the league’s largest average audience, according to data from radio tracking firm Arbitron. In Pittsburgh, the Steelers’ simulca ...

Tags: Research and Ratings, Arbitron, NFL

Goodyear Scores Well In NASCAR Brand Loyalty Study

In the sixth annual NASCAR Sponsor Loyalty survey, recently conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment, NASCAR fans proved they are well in tune with the sport’s sponsors. According to the survey results, more than 67% of respondents correctly identifi ...

Tags: Research and Ratings, NASCAR

BDA Signs Three-Year Deal With Baseball HOF

Bensussen Deutsch & Associates (BDA), MLB's preferred premium merchandise provider, today announced it has signed a three-year contract to be an official licensee and promotional premiums provider of the Baseball HOF. BDA will design and develop licensed replicas of HOF plaques and other iconic ...

Tags: Marketing and Sponsorship, Baseball

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