About The Author

David Broughton

David Broughton is research director for SportsBusiness Journal.

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Beauty and the beast: Monster’s tantalizing HR reward

Published in SportsBusiness Journal on 02 / 06 / 17

Miami’s Monster target and a beast of a reward. Photo by: ROBERT VIGON / MIAMI MARLINS (2) Call it the Miami sound machine. ...

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More Stories by this Author

02/06/17
SportsBusiness Journal: Monster’s tantalizing HR reward

Miami’s Monster target and a beast of a reward. Photo by: ROBERT VIGON / MIAMI MARLINS (2) Call it the Miami sound machine. ...

Tags: In-Depth

02/03/17
SportsBusiness Daily: SB Spots Seeing Less Social Media Interaction

The slow pace of brands releasing Super Bowl teasers via digital and/or linear platforms in '17 may have contributed to a lag for some key online ad metrics, according to analysis of data from iSpot.tv. As of 9:00am ET on Friday, just 32 brands had released an online version of what is expected to b ...

Tags: Marketing and Sponsorship, Super Bowl

01/30/17
SportsBusiness Daily: SB Leading To Record Spending Around Houston

Activities related to Super Bowl LI will generate a record $190M in direct spending throughout the greater Houston area, according to figures released today by PricewaterhouseCoopers. PwC U.S. Sports & Tourism Sector Dir Adam Jones said when adjusting for inflation, the area could see an approxi ...

Tags: Events and Attractions, Super Bowl

01/30/17
SportsBusiness Journal: Safety Act designation covers security

Should an act of terrorism occur at an NFL-sponsored event in Houston this week, the league, the security firm it hired to staff the game and ancillary events, and Harris County (Texas) are each guaranteed to be granted a high level of limited liability protection from having to pay claims that migh ...

Tags: In-Depth

01/30/17
SportsBusiness Journal: On the move: A relocation timeline

Raiders fans show their displeasure over the team’s discussions about a move to Las Vegas. Photo by: GETTY IMAGES On Jan. 4, 2016 … The Oakland Raiders, St. Louis ...

Tags: In-Depth

01/16/17
SportsBusiness Journal: MLS sponsor loyalty: Coke bubbles up

In its sophomore year as an MLS sponsor, Coca-Cola not only has become the brand that soccer fans most likely associate with the league, but the relationship has become one of the soda maker’s most-recognized league-level partnerships. According to results of the annual MLS sponso ...

Tags: Research and Ratings

01/16/17
SportsBusiness Journal: Record $6.2B in venues opening in ’17

Editor’s note: This story is revised from the print edition. SportsBusiness Journal projects that a record $6.22 billion in sports venue construction will wrap up this year, a 7 percent increase over 2016 and 6 percent above the previous high of $5.85 billion that occurred in 2009. ...

Tags: In-Depth

12/23/16
SportsBusiness Daily: MLB Teams Went Big With Playoff Giveaways

Washington-based BDA, which serves as the exclusive provider of premium MLB postseason stadium giveaways, produced a record 2.1 units of premium merch this postseason for teams and partners, according to data provided to THE DAILY . The Indians led the way, ordering 390,000 rally towels. ...

Tags: Research and Ratings, MLB

12/22/16
SportsBusiness Daily: Coke Vs. Pepsi At Bowl Venues

Coca-Cola will have pouring rights at both CFP semifinal games and the national championship game, but Pepsi for the third straight bowl season boasts a slightly larger stadium profile than its soft drink rival. This season marks the first time in the CFP's brief three-year history that on ...

Tags: Marketing and Sponsorship, Coca-Cola, PepsiCo, Dr Pepper Snapple Group

12/16/16
SportsBusiness Daily: Gift Suites Highlight Early Bowl Games

Bowl season kicks off Saturday with Grambling-N.C. Central in the second year of the Air Force Reserve Celebration Bowl at the Georgia Dome. Players participating in the bowl will get to visit a gift suite, plus receive an Oakley backpack, power bank (phone charger) and pre-game haircut. Five o ...

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