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David Broughton

David Broughton is research director for SportsBusiness Journal.

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New courtside signs producing pop for NCAA sponsors

Published in SportsBusiness Journal on 03 / 30 / 15

It was 2013 when the NCAA finally welcomed corporate sponsors inside arenas during March Madness with limited visibility on the LED courtside signage. Two years later, research shows that NCAA tournament courtside signage is now the most visible and valuable exposure that NCAA sponsors receive, even...

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Tags: Marketing and Sponsorship, Media, Colleges

More Stories by this Author

03/30/15
SportsBusiness Journal: Courtside popping for NCAA sponsors

It was 2013 when the NCAA finally welcomed corporate sponsors inside arenas during March Madness with limited visibility on the LED courtside signage. Two years later, research shows that NCAA tournament courtside signage is now the most visible and valuable exposure that NCAA sponsors receive, even ...

Tags: Marketing and Sponsorship, Media, Colleges

03/16/15
SportsBusiness Journal: NFL Sponsor Loyalty

An increase in the availability of live action on mobile phones and the allure of a mega-merger may have ignited a battle for football fans’ attention during the 2014 NFL season, according to the results of the ninth annual NFL sponsor awareness survey conducted by Turnkey Intelligen ...

Tags: Research and Ratings

03/09/15
SportsBusiness Journal: NCAA, conference tournament gifts

Beats by Dre items will appear in at least eight gift packages that will be provided by NCAA Division I conferences to players competing in their men’s and women’s basketball tournaments this month, making it the brand most frequently offered in this annual ritual of spring. {podcast ...

Tags: Colleges

02/23/15
SportsBusiness Journal: What's trending with concessions?

We checked in with executives in the concessions industry to get their take on trends they are watching, the future of mobile ordering, and what improvements would be on their “wish list” for sports facilities. Here are highlights of what they told SportsBusiness Journal’s David B ...

Tags: In-Depth, Facilities

02/16/15
SportsBusiness Journal: Teams in transition post huge TV gains

Two NBA markets that went through tumultuous offseasons — Milwaukee and Atlanta — have posted two of the three biggest local TV ratings increases in the league so far this season. In Milwaukee, new owners and a new coach are breathing life into the Bucks, a team that’s fin ...

Tags: Media

01/05/15
SportsBusiness Journal: Official partners keep hold on MLS fans

Although most of Major League Soccer’s partners saw a decline from the record-high awareness levels they have enjoyed the past two seasons, those official sponsors were again correctly identified as such by the league’s fans at a higher rate than the companies’ rival bran ...

Tags: Research and Ratings

12/08/14
On The Ground: Outback to Fathead: Sponsors activate at bowl games

We’ve been tracking for many years how college football bowl sponsors activate with their respective games. Outback, for example, will again this year host an annual welcome dinner in Tampa before its namesake game, with Auburn and Wisconsin players being this year’s guests. At last year ...

Tags: On The Ground

12/08/14
SportsBusiness Journal: CFP, new bowls boost spending on gifts

The introduction of the College Football Playoff, the addition of several new postseason games (including one outside the U.S.), and the continued expansion of the player gift suite concept have brought a new level of organized chaos to those who work behind the scenes in college football’s po ...

Tags: Colleges

12/05/14
SportsBusiness Daily: College Bowls Line Up Gifts For Players

{podcast} SBJ's David Broughton and Brandon McClung talk about the annual college bowl gifts list Hair dryers, aloha shirts and belt buckles return as bowl gifts this season, but new to the roster are pylons and custom-made Fatheads, according to SportsBusiness Daily/Journal’s annu ...

Tags: Colleges

12/05/14
SportsBusiness Daily: Bowl Game Gift Spending Up 11%

{podcast} SBJ's David Broughton and Brandon McClung talk about the annual college bowl gifts list  Hair dryers, aloha shirts and belt buckles return as bowl gifts this season, but new to the roster are pylons and custom-made Fatheads, according to SportsBusiness Daily/Journal’s annua ...

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