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David Broughton

David Broughton is research director for SportsBusiness Journal.

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AT&T's iPhone 8 Spot Sees Most Impressions On Sports Programs Last Week

Published in SportsBusiness Daily on 10 / 20 / 17

AT&T's " iPhone 8: More " spot, which showcases the new phone's features and offers free HBO for new customers, generated 140.1 million media impressions Oct. 10-16 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY...

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Tags: Research and Ratings

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10/20/17
SportsBusiness Daily: AT&T's iPhone 8 Spot Sees Returns On Sports TV

AT&T's " iPhone 8: More " spot, which showcases the new phone's features and offers free HBO for new customers, generated 140.1 million media impressions Oct. 10-16 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY ...

Tags: Research and Ratings

10/13/17
SportsBusiness Daily: Taco Bell Ad Gets Big Impressions Number

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10/09/17
SportsBusiness Journal: Indians claim a rare ratings win

First Look podcast, with MLB postseason discussion beginning at the 16:40 mark: Spurred by a 22-game winning streak from late August through early September that captivated the city of Cleveland, the defending American League champion Indians finished the regular season with MLB’ ...

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10/09/17
SportsBusiness Journal: Social engagements

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10/02/17
SportsBusiness Daily: Browns Gets SAFETY Act Designation For Venue

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10/02/17
SportsBusiness Journal: The issue of unity: Fans

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09/29/17
SportsBusiness Daily: Verizon, Apple Spots Lead Recent TV Impressions

Verizon's "Yee-Haw" spot , which features actor Thomas Middleditch riding in on a steed to help a distraught city girl who realizes she cannot post her horseback riding adventures because she does not get any service in the mountains generated 101.4 million media impressions from Sept. 18-24 in U.S ...

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09/21/17
SportsBusiness Daily: Titans Given SAFETY Act Designation

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09/18/17
SportsBusiness Journal: Wolves, Barnstormers thrive

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09/18/17
SportsBusiness Journal: Iowa crashes No. 1

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