About The Author

Daniel Kaplan

Daniel Kaplan covers the NFL, finance and tennis for SportsBusiness Journal/Daily.

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NFL Hosting Sponsor Activation Summit Featuring A-B Execs

Published in SportsBusiness Daily on 07 / 28 / 15

The NFL today is hosting a day-long sponsor activation summit, featuring A-B and 28 team reps at MetLife Stadium. NFL execs Renie Anderson , Brian Lafemina and Brian Matthews will provide an overview of national and local activations and best practices for the upcoming season. Top A-B execs inc...

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More Stories by this Author

06/15/15
SportsBusiness Journal: Fitness league hires Park Lane

Fund money has flowed into sports at a rapid rate in recent years, with investors looking to latch onto entertainment’s last must-see, DVR-proof content in some form or fashion. Will it find a new pro fitness league to its liking? The year-old National Pro Grid League has hired investmen ...

Tags: Leagues and Governing Bodies

06/15/15
SportsBusiness Journal: Esurance to move on from tennis

Esurance, following its league-level sponsorship with MLB, is getting out of tennis after this year. The online insurer has become one of the top sponsors in the sport, with deals including the U.S. Open, the Emirates Airline U.S. Open Series, and endorsements of Victoria Azarenka and the doubles ...

Tags: Marketing and Sponsorship

06/15/15
SportsBusiness Journal: Chargers, Raiders retain Legends

The San Diego Chargers and Oakland Raiders have retained Legends to market the clubs’ proposed Carson, Calif., stadium, according to Carmen Policy, who is managing the project for the teams. The hire is conditional on the teams deciding to move to Los Angeles and the NFL approving the reloc ...

Tags: Franchises

06/15/15
SportsBusiness Journal: Ex-athletes share finance pitfalls

Morgan Stanley has tapped former NBA star Antoine Walker, who declared bankruptcy after earning $110 million during his playing career, and former NFL player Bart Scott to present on behalf of the firm’s nascent athletes financial advisory practice. Walker and Scott have already talked to a ...

Tags: Labor and Agents

06/10/15
SportsBusiness Daily: Arthur Ashe Stadium Roof Matrix Installed

The last bar of steel, weighing 500 pounds and 40 feet long, was installed this afternoon to complete the roof matrix on Arthur Ashe Stadium at Billie Jean King National Tennis Center, home of the U.S. Open. The USTA invited media to film and snap pictures of the bar’s ascent and then descent ...

06/08/15
SportsBusiness Daily Global: Wheels Up Has Winning Weekend

It was quite the weekend for two-year-old startup Wheels Up, which counted French Open winner Serena Williams as an endorser, and hours after her victory scored branding on the jockey aboard the first triple crown winner in 37 years. Williams has been an endorser for about a year, but the deal for A ...

Tags: Marketing and Sponsorship

06/08/15
SportsBusiness Daily: Wheels Up Scores Big With Triple Crown, French Open

It was quite the weekend for two-year-old startup Wheels Up -- endorser Serena Williams won her 20th Grand Slam with a three-set victory over Lucie Safarova in the French Open, and hours later scored branding on Victor Espinoza, the jockey aboard the first Triple Crown winner in 37 years.  ...

Tags: Marketing and Sponsorship

06/08/15
SportsBusiness Journal: FIFA stands apart with conflict policies

FIFA faces the prospect of remaking an entire ethical culture across its 209 member nations if it is to survive the corruption scandals that have engulfed the global soccer body the past two weeks. It’s a culture that clearly has failed the organization as presently constructed. ...

Tags: Leagues and Governing Bodies

06/08/15
SportsBusiness Journal: Licensing revenue up for NFLPA

The domestic violence scandals that rocked the NFL last year not only did not dent the league’s revenue, which is projected to hit a record high of more than $12 billion in 2015, they also did not hurt corporate America’s demand for players. The NFL Players Association’s licensi ...

Tags: Labor and Agents

06/08/15
SportsBusiness Journal: EA’s licensing checks remain small

For the fourth year in a row, NFL Players Association licensing income from Electronic Arts came in far off the levels seen in the pre-lockout years, before 2011. For the year ending Feb. 28, 2015, EA paid the union $2.8 million for the right to use NFL players in the popular “Madden” ...

Tags: Labor and Agents

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