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Daniel Kaplan

Daniel Kaplan covers the NFL, finance and tennis for SportsBusiness Journal/Daily.

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Sports Business Awards: Chicago Bulls Win Best In Sports Social Media

Published in SportsBusiness Daily on 05 / 25 / 17

What was the “kookiest” idea the Bulls' social media team had? That was telling longform stories on Snapchat with themes like murder mysteries and castles, said Bulls VP/Marketing & Communications Susan Goodenow. Such inventiveness won the Bulls the Best in Sports Social Media award...

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Tags: Leagues and Governing Bodies

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