About The Author

Daniel Kaplan

Daniel Kaplan covers the NFL, finance and tennis for SportsBusiness Journal/Daily.

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Sweet Caroline

Published in SportsBusiness Journal on 08 / 31 / 15

The personable Wozniacki, interacting with fans at a tournament earlier this month, has a charm and accessibility that’s rare for most elite players. Photo by: GETTY IMAGES ...

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Tags: In-Depth, Marketing and Sponsorship

More Stories by this Author

On The Ground: Barclays Center rep: Seeking ‘strategic partner’

SportsBusiness Journal reported this morning that Barclays Center is for sale . This afternoon, arena representatives provided the following statement, attributable to spokesman Barry Baum. “Our goal is to identify a strategic partner as we continue to capitalize on the great performance o ...

Tags: On The Ground

SportsBusiness Daily: Ticketmaster Wants SB Subpoena Quashed

Ticketmaster is asking a federal judge to quash a subpoena brought by ticketholders who were affected by the seating troubles at Super Bowl XLV at AT&T Stadium in ’11. Ticketmaster is not a defendant, but is the NFL’s official secondary-ticket provider and manages NFL Ticket Exc ...

Tags: Leagues and Governing Bodies, NFL, Ticketmaster

SportsBusiness Journal: Barclays Center for sale

The Barclays Center is up for sale, with investment bank Evercore Partners expected by next week, sources said, to formally begin selling Forest City Enterprises’ 55 percent stake in the Brooklyn arena. The venue ranks as the most popular arena in the country, based on ticket sales for conc ...

Tags: Finance

SportsBusiness Daily: Bucs CMO No Longer With Club

Buccaneers CMO AILEY PENNINGROTH is no longer with the team. She joined the club in March after 10 years with the Hawks. Bucs President BRIAN FORD confirmed Penningroth was no longer with the club, but declined further comment. She is the second CMO to leave the Bucs shortly after the season sta ...

Tags: People and Pop Culture, Tampa Bay Buccaneers

SportsBusiness Daily: Hawks Hopeful For New Owner By Year's End

Hawks CEO Steve Koonin today said that he is hopeful a new owner of the team will be identified by the end of the year. Koonin’s comment, given while speaking this morning at the '14 CSE Sports Marketing Symposium in N.Y., was the first hint of a timeline given by the team since Managin ...

Tags: Events and Attractions

On The Ground: SMS 2014: Koonin suggests team could have new controlling owner b ...

Atlanta Hawks CEO and co-owner Steve Koonin said today that he is hopeful a new owner of the team will be identified by the end of the year. Koonin’s comment, given while speaking this morning at the 2014 CSE Sports Marketing Symposium in New York, was the first hint of a timeline given by ...

SportsBusiness Daily: Judge Dismisses Case Against NFL Films

U.S. District Judge Paul Magnuson  on Friday dismissed claims against the NFL brought by three former players – Fred Dryer ,  Elvin Bethea and Edward White  – who alleged NFL Films improperly used their images. Two years ago, a large class action suit br ...

SportsBusiness Daily Global: Abbott Inks Deal With Marathon Series

Medical sales company Abbott is set to announce it is title sponsoring the World Marathon Majors, making it the first sponsor for the nine-year-old branded circuit of six races. The four-year deal is believed to be worth a mid- to high-seven figure sum annually. The Abbot World Marathon Majors logo ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Chargers may fight over L.A.

The San Diego Chargers may try to block the entry of an NFL team into Los Angeles, contending a relocated franchise there would significantly threaten the team’s business. With two other teams, the Oakland Raiders and St. Louis Rams, free to move after this season and eyeing Los Angeles ami ...

Tags: Franchises

SportsBusiness Journal: Abbott adds World Marathon Majors deal

For most of its 126 years, Abbott has gotten along just fine without a sports sponsorship. So why did the medical company announce last week it would title the World Marathon Majors? The answer is simple: When the pharmaceutical and health care products company split in 2012, moving its research ...

Tags: Marketing and Sponsorship

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