About The Author

Christopher Botta

Christopher Botta covers hockey and soccer for SportsBusiness Journal/Daily.

Featured Story

‘We’ve made a lot of progress in one year’

Published in SportsBusiness Journal on 08 / 11 / 14

Anthony LeBlanc, George Gosbee and the seven other owners of Arizona’s NHL team now have one full season under their belts, but this summer has been their first full offseason to market the team. That process has notably included the rebran...

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Tags: Franchises

More Stories by this Author

03/07/14
On The Ground: The NHL Shift: Numbers and notes, 3/7/2014

A look at the past week in the NHL and a glimpse at what’s ahead: BY THE NUMBERS • 20: Trades made in the final six hours before the NHL’s 3 p.m. ET trade deadline on Wednesday. In those trades, 38 players changed teams. • 483,000: Viewers in Canada watching TSN&rs ...

Tags: On The Ground

03/03/14
SportsBusiness Daily: Chipotle Signs Sponsorship Deal With MLS

See the Free Listing for Chipotle Mexican Grill Chipotle Mexican Grill has signed a sponsorship agreement to become the official Fast-Casual Mexican Restaurant of MLS and 12 of the league's clubs. Terms of the deal were unavailable, but a Chipotle official said it is the company's ...

Tags: Marketing and Sponsorship, MLS, Chipotle

03/03/14
SportsBusiness Daily: Chipotle To Sponsor MLS, 12 Teams

Chipotle Mexican Grill has signed a sponsorship agreement to become the official Fast-Casual Mexican Restaurant of MLS and 12 of the league's clubs. Terms of the deal were unavailable, but a Chipotle official said it is the company's largest single sports sponsorship. As part of the agreement, Chipo ...

03/03/14
SportsBusiness Journal: Unilever to sponsor U.S. soccer teams

Unilever has signed a two-year deal with Soccer United Marketing for sponsorship of U.S. Soccer’s men’s and women’s national teams. The deal, which an industry source said is for $2 million a year, gives Degree, Unilever’s antiperspirant brand, the designation “official ...

Tags: Marketing and Sponsorship

02/27/14
SportsBusiness Daily: Clorox To Sponsor USSF, El Tri

Clorox Co. has signed a deal to become an official partner of the U.S. Soccer Federation and the Mexican men's national team. The agreement was made with Soccer United Marketing, MLS' commercial arm, which represents the USSF and FMF. The company will utilize the sponsorship to market its brand ...

02/26/14
SportsBusiness Daily: Sochi Footage Highlights Oly-Themed "NHL Revealed"

NHL COO John Collins and former HBO Sports President Ross Greenburg declined to add to the growing debate over the merits of NHL players participating in future Olympics, but they were willing to share their delight over the footage obtained at the Sochi Games for the two-part episode of “NHL ...

Tags: Media, NHL

02/24/14
SportsBusiness Journal: Can MLS reach new heights?

As Major League Soccer prepares to open its 19th season in early March — a season that includes a two-week summer break for the FIFA World Cup in Brazil, SportsBusiness Journal conducted a roundtable discussion with five representatives of club ownership. The executives were fran ...

Tags: In-Depth

02/24/14
SportsBusiness Journal: Detroit's delivery man

In the owner’s suite at Comerica Park in Detroit hangs a photo of a baseball player. The black-and-white shot shows a young man full of confidence, searing with intensity, convinced he’s going to make his mark. The photo is of Michael Ilitch, taken in the 1950s when he was a prospect ...

Tags: Champions

02/24/14
SportsBusiness Journal: MLS key dates

March 8: The regular season opens with a slate of seven matches. March 15: The league’s two recent major player acquisitions face off when Michael Bradley and Toronto FC visit Clint Dempsey and the Seattle Sounders. The game will air on NBCSN and TSN. In what’s slated to ...

Tags: In-Depth

02/24/14
SportsBusiness Journal: Executives in the spotlight

Tim Bezbatchenko General manager Toronto FC The 31-year-old Bezbatchenko is viewed as a potential Theo Epstein-type executive for Major League Soccer. Tim Leiweke hired him as general manager in the offseason after Bezbatchenko spent th ...

Tags: In-Depth

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