About The Author

Christopher Botta

Christopher Botta covers hockey and soccer for SportsBusiness Journal/Daily.

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‘We’ve made a lot of progress in one year’

Published in SportsBusiness Journal on 08 / 11 / 14

Anthony LeBlanc, George Gosbee and the seven other owners of Arizona’s NHL team now have one full season under their belts, but this summer has been their first full offseason to market the team. That process has notably included the rebran...

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Tags: Franchises

More Stories by this Author

SportsBusiness Daily Global: Derby FC Tests New Ticketing Plan

Derby County FC of the Football League will become the first sports team in England to offer demand-based pricing. The policy, which is expected to be announced later Wednesday, will begin with match tickets for its home fixtures from the start of the '12-13 season. The team said its goal is to attr ...

Tags: United Kingdom, Franchises

SportsBusiness Daily: English Soccer Club Derby To Offer Demand-Based Pricing

English soccer club Derby County will become the first sports team in the country to offer demand-based pricing. The policy, which is expected to be announced today, will begin with match tickets for its home fixtures from the start of the ‘12-13 season. The team said its goal is to attract ne ...

Tags: English Premier League, Franchises

SportsBusiness Journal: Draft gives Penguins opportunity

For the Pittsburgh Penguins, recent on-ice success has meant a season-ticket waiting list of more than 9,000 accounts. Since each hopeful fan is required to place a one-time deposit of $200 to be on the list, the team has added close to $2 million in revenue from the group. ...

Tags: Events and Attractions

SportsBusiness Journal: Kings deal wears well for jersey seller

MeiGray Group, a game-worn jersey seller and authenticator, this NHL season became the first company of its kind to sponsor the practice jerseys of a major league sports franchise in the United States. Other NHL clubs, and teams in other leagues, have signed deals of their own in recent years tha ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Source: Devils Find New Investor

The Devils apparently have found a solution to regaining their financial footing. According to a source close to the situation, Devils Owner Jeffrey Vanderbeek has finalized a deal with a new investor that will enable the franchise to get out of debt. The source said the deal would keep Vanderbeek ...

SportsBusiness Journal: D.C. United, LivingSocial team up

D.C. United is already more than two months into the MLS regular season, but another training camp opened last week. It was led by United players Chris Pontius, Robbie Russell, Nick DeLeon and Joe Willis for several dozen fans of the team, along with a few prospective customers looking for an intens ...

Tags: Franchises

SportsBusiness Journal: NHL's future hard to read

While the first Stanley Cup Final between the Los Angeles Kings and the New Jersey Devils gives the NHL’s biggest series extra importance in the country’s biggest markets, it’s unclear how much the sport’s labor uncertainty might undercut any new momentum. Industry specula ...

Tags: Labor and Agents

SportsBusiness Journal: Sponsors align with U.S., Mexican teams

Soccer United Marketing has finalized deals with Marriott, Century 21 and Behr Paints for U.S. and Mexican national team play leading into the 2014 FIFA World Cup. Marriott’s deal makes the hotel brand the official hotel of the U.S. Soccer Federation. Its long-term contract will pay low sev ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NBC playing it straight for Stanley Cup

As the opening of the Stanley Cup Final on Wednesday draws near, NBC Sports executive producer Sam Flood is both excited and confident. “We’ll do well because of our approach to the game,” said Flood, who will oversee the Cup coverage, which calls for Games 1 and 2 on NBC (along ...

Tags: Media

SportsBusiness Journal: Hot new uniform designer: Facebook

The Los Angeles Galaxy is drawing on the reach of social media to give fans a stake in the team’s on-field look, unveiling a Facebook application that lets the public design the MLS club’s third kit. Giving fans such a say in the uniform design process is rare across sports, but both ...

Tags: Franchises

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