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Christopher Botta

Christopher Botta covers hockey and soccer for SportsBusiness Journal/Daily.

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TD Garden Integrating LinkedIn Into New B2B Program

04 / 10 / 14

TD Garden today is announcing the formation of a B2B program that features the integration of LinkedIn for business leaders and other fans in the arena’s premium-seating areas. The program will debut next week for the start of the Stanley Cup Playoffs for the Bruins. Membership in the program,...

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Mexico-U.S. Soccer Match Sells Out

The U.S. Soccer Federation announced that the men's national team's FIFA World Cup qualifier against Mexico on Sept. 10 in Columbus is sold out. The seating capacity for Crew Stadium is 24,000. According to U.S. Soccer, the crowd will include the largest organized supporters section in the federatio ...

EA Inks Deal With EPL Club Liverpool

Liverpool has signed a three-year partnership with Electronic Arts, making EA Sports the club's official football video gaming partner starting with the '13-14 EPL season. Fans attending matches at the EPL club's Anfield stadium will have the opportunity to play "FIFA 14" and will have access t ...

Wells Fargo Inks Multiyear Deal With MLS

Wells Fargo has signed a multiyear deal with MLS and Soccer United Marketing, marking the financial institution’s first sponsorship of a national sports league to go along with its numerous team and venue deals. The partnership will be announced prior to the AT&T MLS All-Star Game ton ...

Goldman Sachs Partners With Henry

For each goal and assist by MLS Red Bulls F Thierry Henry  for the '13 season, Goldman Sachs Gives will contribute funds to Grassroot Soccer, a not-for-profit organization that utilizes soccer as a platform to educate about HIV. Up to the amount of $150,000, Goldman Sachs Gives – the don ...

NBC Sports Launches EPL Marketing

NBC Sports Group launched its EPL marketing campaign on Tuesday afternoon by unveiling a 5,742-foot billboard in Times Square in N.Y. The billboard, featuring Tottenham Hotspur MF Gareth Bale , reads, "Premier League is coming to NBC Sports on August 17th. Every Match. Every Team. Every Week." ...

NASL Expanding To Oklahoma City

Oklahoma City is expected to receive an NASL expansion franchise at a meeting of the league's BOG July 25-26 in Dallas. The franchise would be owned by AdvancePierre Foods General Partner  Jim McLoughlin  and would begin play in '15 at Taft Stadium. NASL Commissioner Bill Peterson h ...

Coke Launches TV Spot

Coca-Cola today announced that it will debut a TV spot entitled "Wave" to celebrate its sponsorship of the Mexican men's national soccer team. The commercial, via Ogilvy & Mather, was shot at Estadio Azteca in Mexico City and will air in the U.S. on Univision. Follow-up campaign creative on ...

NHL Inks Deal With Anco Wiper Blades

The NHL has signed a sponsorship deal that makes Anco Wipers the official wiper blade of the NHL. Terms were not disclosed. The league’s deal was signed with Anco parent company Federal-Mogul Corp. Anco will sponsor several events throughout the ’13-14 season and will be featured in broa ...

Emirates Inks Jersey Deal With Cosmos

Emirates airline has agreed to a multiyear deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. tomorrow. Outside of some hospitality deals, the Cos ...

Tags: Marketing and Sponsorship, Soccer

Coors Light To Sponsor NHL Stadium Series

MillerCoors’ title sponsorship of the newly created Coors Light NHL Stadium Series, which will include a Penguins-Blackhawks game at Soldier Field on March 1, is viewed by the league as a separate arrangement from Bridgestone’s title sponsorship of the NHL Winter Classic. “The Wint ...

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