Budweiser Named Official Beer Of Toronto FC

MLS Toronto FC and Labatt Breweries of Canada have agreed to a five-year team and stadium sponsorship with Budweiser, the official beer sponsor of Toronto FC and BMO Field. Budweiser will have pouring rights at BMO Field, in-stadium signage and branded merchandise, among other deal points. Budweiser ...

Penguins Roll Out Mobile Rewards Program

The Penguins tonight will debut PensPoints, the team’s mobile rewards program. Penguins Senior VP/Sales & Service David Peart said more than 20,000 people have downloaded the PensPoints app since it became available last Thursday. Peart believes the Penguins’ rewards program distin ...

Adidas Launches Energy Boost

adidas today hosted the global launch of Energy Boost, its latest running shoe technology, at an elaborate press conference at the Javits Center in N.Y. Boost features new cushioning material created by adidas partner BASF, a chemical company. The new sneakers will be available worldwide through e-c ...

MLS Dynamo Could Go With Blank Jerseys

If the MLS Dynamo do not have a new shirt sponsor when the '13 season begins in March, the club will opt to have a blank space across the chest. The jersey will have only adidas and Dynamo patches near each shoulder. "This gives us options," Dynamo President Chris Canetti said of the decision. "We h ...

Tags: Marketing and Sponsorship, MLS, Houston Dynamo

CSN Houston Gets Dynamo TV Rights

The MLS Dynamo have signed a three-year deal with Comcast SportsNet Houston that begins with the upcoming season. The agreement calls for 15-20 games to be on the RSN each season. The arrangement includes pre- and postgame shows, a weekly 30-minute magazine show and a six-episode “all-access&r ...

Islanders Form Daily Deals Site

The Islanders today announced the formation of a daily deals website called Islanders PowerPlay Deals that will give fans preferred pricing at retailers in the N.Y. area. The project is a partnership with Long Island-based Crowd Marketing. The site, which will go live Saturday, will offer deals on t ...

NHL Kings Signs Deal With McDonald's

The NHL Kings have signed McDonald's as the club's presenting sponsor for the abbreviated ‘13 season and the ‘13-14 season. The deal, which will be announced today, is the Kings' first for a presenting sponsor of a season. McDonald's deal points include receiving logo placement on Kings ...

Tags: Marketing and Sponsorship, Los Angeles Kings, McDonald's

NHL Kings Sign McDonald's As Sponsor

The NHL Kings have signed McDonald's as the club's presenting sponsor for the abbreviated '13 season and the '13-14 season. The deal, which will be announced today, is the Kings' first for a presenting sponsor of a season. The QSR's deal points include receiving logo placement on Kings practice jers ...

NHL, Union Meet Separately With Mediator

The NHL and NHLPA met separately today in N.Y. with a federal mediator, but face-to-face negotiations have yet to be scheduled. A league source said that a meeting between the two sides could possibly happen tonight, but optimism for substantial talks this weekend was low. NHL Commissioner Gary Bet ...

NHL Clubs Preparing For Training Camps

Sources with a pair of NHL clubs have told THE DAILY that they have completed preparations for training camps to open late next week, in the hopes that a CBA between the NHL and NHLPA will be finalized before Commissioner Gary Bettman ’s stated deadline of Jan. 11. Both teams made ...