About The Author

Christopher Botta

Christopher Botta covers hockey and soccer for SportsBusiness Journal/Daily.

Featured Story

‘We’ve made a lot of progress in one year’

Published in SportsBusiness Journal on 08 / 11 / 14

Anthony LeBlanc, George Gosbee and the seven other owners of Arizona’s NHL team now have one full season under their belts, but this summer has been their first full offseason to market the team. That process has notably included the rebran...

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Tags: Franchises

More Stories by this Author

SportsBusiness Journal: Hip-hop sensibility fuels new Kings line

Mister Cartoon, a canvas and tattoo artist, has designed for Nike and Vans, but never for a pro or college sports team. Photo by: GETTY IMAGES For Los Angeles street artist Mister Car ...

Tags: Franchises

On The Ground: The NHL Shift: Numbers and notes, 11/8/2013

A look at the past week in the NHL and a glimpse at the week ahead. • THE NUMBERS 3: Franchises accounting for 16 of the 19 least-attended home games this season through last night’s games: Florida (with six), the New York Islanders (five) and Phoenix (five). The Panthers an ...

Tags: On The Ground, Leagues and Governing Bodies, Media

On The Ground: MLS numbers down on NBCSN, ESPN; up on UniMas

TV audiences for MLS regular-season matches this year declined on both NBC Sports Network and ESPN/ESPN2, but one network did see its MLS numbers go up from its past coverage. Spanish-language network UniMas posted an average of 229,000 viewers for its 26 matches during the year. That’s up 21 ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Stars align for Cosmos on, off the field

In their return to NASL play for the first time since 1985, the New York Cosmos this fall met their budget, ranked first among clubs in attendance and, on the field, advanced to the league’s championship match on Saturday. “I don’t think we could ask for any more than what we&rs ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Attendance strong, but MLS sees TV dip

Major League Soccer completed its 2013 regular season feeling good about its attendance despite a slight decline at the gate, but it is faced with decisions on how to improve its lagging television ratings. With an average of 18,611 fans per match across its 19 clubs, MLS this year exceeded the 1 ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Playoffs, U.S. team lift MLS Web numbers

Competitive playoff races in Major League Soccer along with the U.S. men’s national team’s successful bid to qualify for next year’s World Cup are helping MLS’s website reach new heights in viewership. According to comScore data, the number of average monthly users on MLSS ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: NHL Panthers Introduce Unique Ticket Promo

The NHL Panthers have introduced a new promotion, "We Win You Win," in which single-game ticket buyers in attendance for a game receive tickets for the team’s next home game if the Panthers win. The promotion starts with their game tomorrow against the Sabres and continues through a Dec. 23 ga ...

Tags: Franchises, Florida Panthers, NHL

SportsBusiness Daily: SiriusXM To Carry MLS Playoff Games

Play-by-play of MLS playoff games will be available on SiriusXM FC, the satellite radio network's soccer channel. The schedule of broadcasts will be available next week, when the playoffs begin. SiriusXM FC (channel 94) will also air MLSSoccer.com's "Extra Time Radio" program co-hosted by Greg Lala ...

SportsBusiness Journal: Winter Classic, fest sales hit records

Sponsorship inventory is sold out for all prime positions at the 2014 Bridgestone NHL Winter Classic and SiriusXM Hockeytown Winter Festival in Michigan. According to the NHL, the number of partners signed and amount of sponsorship revenue secured are both highs for the six-year history of the W ...

Tags: Events and Attractions

SportsBusiness Journal: Lawton lends expertise to wife’s company

In a career that has taken him from NHL player to agent and general manager, Brian Lawton’s latest endeavor is away from the ice — in the sales and technology space. Sportsdigita Brian Lawton ...

Tags: Marketing and Sponsorship

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