Mike’s Hard Lemonade Signs Bocanegra

Mike’s Hard Lemonade has engaged U.S. national soccer team D Carlos Bocanegra for a campaign it is running around Cinco De Mayo. Bocanegra, who is of Mexican heritage, is featured in print and digital advertising and POS materials in the U.S. promoting a sweepstakes. The top prize is a ...

NBC, CEG Ink Marketing Partnership

NBC Sports Group has engaged Civic Entertainment Group to develop marketing campaigns and broker promotion partnerships. CEG, which was recently acquired by Seacrest Global Group – the investment arm of Ryan Seacrest ’s media holdings – starts its work with NBC’s campaign fo ...

MLS Hosting Canada-Focused Summit

MLS is hosting a summit today in Toronto for its Canada-based teams, broadcast partners and largest sponsors. Among the speakers will be MLS Commissioner Don Garber , President Mark Abbott and CMO Howard Handler , as well as SUM President Kathy Carter . A broadcasting panel will feature execs f ...

NHL, Just For Men Bring Back Beard-A-Thon

The Beard-A-Thon during the Stanley Cup Playoffs will be sponsored by Just For Men Mustache & Beard. Entering its fifth year, the Beard-A-Thon encourages NHL fans to join the players in the superstitious practice of growing "playoff beards," all while also raising money for charity. In the past ...

Hockey Game Will Benefit Sandy Relief

Prudential Center is hosting a charity hockey game on Saturday afternoon to benefit the Hurricane Sandy New Jersey Relief Fund run by Mary Pat Christie , the wife of New Jersey Gov.  Chris Christie . The game will pit a team of North Americans against a squad of Russian players. Participants i ...

Panel Praises Fair-Play Rules

Financial fair play was the hot topic in this morning’s soccer panel, “The Globalization of the Beautiful Game: Building Brands Beyond Borders” at the ’13 IMG World Congress of Sports. Rules adopted by UEFA and proposed in the EPL have been created in Europe with the purpose ...

Tags: Events and Attractions, IMG World Congress Of Sports

U.S. Soccer Celebrating Centennial In N.Y.

U.S. Soccer is celebrating its centennial in N.Y. this week with a series of events that includes an all-day event today in Times Square. USSF Soccer President Sunil Galati , U.S. men's national team coach Jurgen Klinsmann , U.S. women's national team MF Carli Lloyd and former players including ...

Sports Media Leaders Broach Hot Topics

The injury of Louisville G Kevin Ware , the proliferation of sports content on TV and the second screen were some of the key topics during the “Sports Media Leaders Speak Out” panel discussion this morning at the IMG World Congress of Sports . CBS Sports Chair Sean McManus spoke at l ...

Unilever To Sponsor El Tri's U.S. Tour

Unilever has signed a multiyear deal with Soccer United Marketing, MLS' marketing arm, as the official sponsor of the Mexican men’s national team’s U.S. tour. The three-year deal, which expires in '15 and is estimated by an industry source to be worth mid-seven figures in total, will be ...

New Lightning Ad Stars Anthony Sullivan

The Lightning tomorrow will debut a new ticket-sales commercial starring celebrity pitchman Anthony Sullivan , a Tampa resident famous for his appearances in ads for OxiClean and Swivel Sweeperstars. The ad, which promotes a special "Sully Hat Trick" ticket package, parodies the style and form ...