About The Author

Brian Helfrich

Brian Helfrich is a staff writer for SportsBusiness Daily/Journal.

Featured Story

Speak Softly: Vast Majority Of NFL Team Execs Elect To Stay Off Twitter

09 / 09 / 11

As the '11 NFL season kicked off Thursday night, a study by SportsBusiness Daily shows that fewer than a dozen top-level NFL team execs are confirmed to be on Twitter. Colts Owner Jim Irsay’s quirky and candid posts quickly made him a must-follow after he joined the social media site last year...

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Tags: NFL Season Preview

More Stories by this Author

02/10/11
NSF Hands Out ADchievement Awards

Attendees at last week’s National Sports Forum selected the winners of the 8th Annual NSF ADchievement Awards, recognizing the best sports-themed advertising. More than 700 senior-level execs from throughout the sports industry were in attendance at the NSF in Louisville this year, where a ...

Tags: Marketing and Sponsorship

02/07/11
Chrysler, VW Ads Resonate With SBD Panel

Watch Coca-Cola's "Borders" spot Chrysler and Volkswagen emerged from a crowded Super Bowl XLV ad roster as the clear winners, according to THE DAILY's panel of marketing and branding experts who provided their input on all the spots throughout last night’s broadca ...

Tags: Marketing and Sponsorship, Football, Volkswagen, Chrysler Corp.

02/07/11
SBD Panel Favors Chrysler, VW Ads

Chrysler and Volkswagen emerged from a crowded Super Bowl XLV ad roster as the clear winners, according to THE DAILY 's panel of marketing and branding experts who provided their input on all the spots throughout last night’s broadcast on Fox. Chrysler’s 120-second commercial – the longest of t ...

10/01/10
USA Network To Air Coverage Of Ryder Cup If Necessary

USA Network will air its first golf coverage in more than three years if the Ryder Cup extends to Monday for the first time in history. The NBC Universal-owned cable network plans to start live coverage from Wales at 2:00am ET Monday morning and will continue broadcasting until the conclusi ...

Tags: Closing Bell

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