About The Author

Brian Helfrich

Brian Helfrich is a staff writer for SportsBusiness Daily/Journal.

Featured Story

Speak Softly: Vast Majority Of NFL Team Execs Elect To Stay Off Twitter

09 / 09 / 11

As the '11 NFL season kicked off Thursday night, a study by SportsBusiness Daily shows that fewer than a dozen top-level NFL team execs are confirmed to be on Twitter. Colts Owner Jim Irsay’s quirky and candid posts quickly made him a must-follow after he joined the social media site last year...

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Tags: NFL Season Preview

More Stories by this Author

08/05/11
Pocono Raceway Partners With FullCircle

FullCircle Ventures will announce as early as today a new multiyear partnership with Pocono Raceway to represent the Pennsylvania track in marketing initiatives. As part of the deal, the Charlotte-based firm will aim to find a naming-rights partner for Pocono. In addition, FullCircle will focus on c ...

07/19/11
Univ. Of Pennsylvania Hosting Sports Summit

Athletes For Hope and the Wharton Sports Business Initiative today are hosting the inaugural Sport and Social Impact Leadership Summit at the Univ. of Pennsylvania. The one-day event will feature four discussions aimed at increasing impact by the sports philanthropy community. The forum will facilit ...

06/08/11
RSM Wins World Of Outlaws Agency Challenge

World Racing Group last night hosted the inaugural World of Outlaws Agency Challenge at East Lincoln Speedway in Stanley, N.C., pitting nine agencies against one another on the dirt track. Retail Sports Marketing bested the other agencies, all with a presence in Charlotte, racing to victory in bot ...

Tags: Events and Attractions

06/07/11
Agency Challenge Tonight On Dirt Track

World Racing Group tonight is hosting the inaugural World of Outlaws Agency Challenge at East Lincoln Speedway in Stanley, N.C., pitting nine agencies against one another on the dirt track. The agencies, all with a presence in Charlotte, will send two employees to race both World of Outlaws Sprint ...

04/01/11
Motorsports Execs Team Up To Form Agency

Veteran motorsports executives Chris Biby, Matt Crews and Jay Schulthess on Friday announced the formation of FullCircle Ventures, a sports management and marketing firm focused on representation of athletes, entertainers and properties in motorsports. Motorsports Management Int’l MI Founder Ca ...

Tags: Labor and Agents, Motorsports

04/01/11
Motorsports Execs Team Up To Form Agency

Veteran motorsports executives Chris Biby , Matt Crews and Jay Schulthess today will announce the formation of FullCircle Ventures, a sports management and marketing firm focused on representation of athletes, entertainers and properties in motorsports. Motortsports Management Int’l (MMI) Found ...

03/31/11
CMOs Discuss Importance Of Sports

Some of the biggest marketers in sports gathered on a panel at the IMG World Congress Of Sports this morning to address why sports continue to provide a worthy marketing platform for brands. “It’s very important for our brand,” Subway Senior VP & CMO Tony Pace said. “We try to be somewhat surg ...

03/31/11
IMG WCOS Concludes In Miami

SportsBusiness Journal/SportsBusiness Daily’s IMG World Congress of Sports concluded Thursday with a discussion centered around the hottest topic in sports business: labor. NFLPA outside counsel Jeffrey Kessler provided some insight into what the decertified NFLPA envisions could come about if Jud ...

03/18/11
CBS Alters Tourney Coverage For Obama Address

CBS altered its coverage of the Texas-Oakland NCAA tournament game Friday afternoon with 26 seconds to go in order to air President Obama's public address on Libya.

03/18/11
Reviews of "MMOD" On iPad, iPhone

Turner Sports added the iPad as a platform for the popular March Madness on Demand this year, and it delivered terrific picture quality for today’s early games and a bevy of fun features on the tablet device. The free iPad app downloaded and loaded without trouble, opening to the main screen highlig ...

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