About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs for SportsBusiness Journal/Daily.

Featured Story

Contenders: The weight game

Published in SportsBusiness Journal on 11 / 13 / 17

T alk boxing with anyone in the sports business who has looked beyond the glare of a few record-setting pay-per-views and you will hear one word that they find particularly troubling: fragmented. Promoters and fighters typically align with networks, which can make it difficult to put together m...

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Tags: In-Depth

More Stories by this Author

07/10/17
SportsBusiness Journal: Reimagining Atlanta

@media screen and (max-width: 480px) { .ATLcharts { width: 100%;}} The Braves moved into their new home, SunTrust Park in Cobb County, in the spring and put the team closer to where their fans live. Photo by: ...

Tags: In-Depth

07/05/17
SportsBusiness Daily: Corona Signs Five-Year Deal With Texas Athletics

Corona continues to expand its sports footprint beyond long-standing plays in boxing and soccer with a five-year deal as the official import beer of Univ. of Texas athletics. Building around the tag line “Horns Up, Limes In,” Corona will activate with a responsible drinking message acros ...

Tags: Marketing and Sponsorship

07/05/17
SportsBusiness Daily: Corona To Sponsor Univ. Of Texas Sports

Corona today will announce a five-year deal as the official import beer of Univ. of Texas athletics, as the beer brand continues to expand its sports footprint beyond long-standing plays in boxing and soccer activations. Building around the tag lin ...

06/26/17
SportsBusiness Journal: Pro Am: The Profession of Amateur Sports

Richmond’s rebirth as a sports destination began with a simple road race and now involves 13 events that it owns and operates. Photo by: SPORTS BACKERS When the organizers of the long-standin ...

Tags: Events and Attractions

06/26/17
SportsBusiness Journal: ‘A whole different ballgame’

When sports tourism officials from a small community on Maryland’s Eastern Shore got into the event business to revive a high school basketball tournament that the local Lions Club had run for 24 years, it eventually realized that the only way to increase the tournament’s impact was to r ...

Tags: Events and Attractions

06/26/17
SportsBusiness Journal: Creating ‘a sense of place’

When Jon Lugbill took the job as executive director of Richmond’s newly created sports commission 24 years ago, his mission was like that of most of his counterparts: to help organize bids for events that would raise the city’s profil ...

Tags: Events and Attractions

06/05/17
SportsBusiness Journal: Plugged In: Jeff Eccleston

Through two decades in the sports industry, Jeff Eccleston has worked hard to take both properties and the brands that sponsor them beyond the numbers produced by his research studies, encouraging marketers to think more about why fans follow sports rather than which sports they follow and question ...

Tags: People and Pop Culture

05/22/17
SportsBusiness Journal: From the archives: Family matters

FROM THE ARCHIVES: Sept. 28, 2015. The following are excerpts from a SportsBusiness Journal profile of Stephen Jones. W hen Stephen Jones played peewee football, his father was his coach. The Jones family lived in Little Rock, Ark., but back then Jerry Jones was a wildcatter drilling oil ...

Tags: People and Pop Culture

05/22/17
SportsBusiness Journal: 2017 Lifetime Achievement Award

T he eight-seat helicopter with the familiar blue star on its tail completed its third lap around the perimeter of the Dallas Cowboys’ gleaming, glass-walled headquarters, then banked right, tracking north above a stretch of recent development aptly dubbed the $5 Billion Mile. Fr ...

Tags: People and Pop Culture

05/22/17
SportsBusiness Journal: From the archives: Stephen Jones

FROM THE ARCHIVES: Sept. 28, 2015. The following are excerpts from a SportsBusiness Journal profile of Stephen Jones. S tephen raised his eyebrows when asked if his father had taken a step back at age 72, as some have speculated. “Everyone wants to say Stephen is taking over the t ...

Tags: People and Pop Culture

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