About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs for SportsBusiness Journal/Daily.

Featured Story

Golovkin's Jordan Brand Apparel Line In Huge Demand Ahead Of Alvarez Fight

Published in SportsBusiness Daily on 09 / 15 / 17

The superfight that finally convinced Jordan Brand to produce and distribute a merchandise line for Gennady “GGG” Golovkin has rewarded the company with more sales than it has been able to keep up with in the days leading up to his fight Saturday in Las Vegas against Canelo Alvarez. Jord...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/22/17
SportsBusiness Journal: 2017 Lifetime Achievement Award

T he eight-seat helicopter with the familiar blue star on its tail completed its third lap around the perimeter of the Dallas Cowboys’ gleaming, glass-walled headquarters, then banked right, tracking north above a stretch of recent development aptly dubbed the $5 Billion Mile. Fr ...

Tags: People and Pop Culture

05/22/17
SportsBusiness Journal: From the archives: Stephen Jones

FROM THE ARCHIVES: Sept. 28, 2015. The following are excerpts from a SportsBusiness Journal profile of Stephen Jones. S tephen raised his eyebrows when asked if his father had taken a step back at age 72, as some have speculated. “Everyone wants to say Stephen is taking over the t ...

Tags: People and Pop Culture

05/22/17
SportsBusiness Journal: Jerry Jones: Quotables

WHAT OTHERS ARE SAYING . . . “Jerry’s ultra optimism that we’re going to figure out how to make it work — that’s the gift to the league. You’ll never match how big he thinks. No matter what you&rs ...

Tags: People and Pop Culture

05/08/17
SportsBusiness Journal: Simplify my league

Tech-savvy parents are turning to mobile apps to navigate their children’s busy sports schedules. Photo by: GETTY IMAGES John Haller was introduced to the youth sports business the way many a ...

Tags: In-Depth

04/24/17
SportsBusiness Journal: PBC plots path to maximize distribution

Keith Thurman’s win over Danny Garcia (left) drew 3.1 million viewers for CBS last month. Photo by: GETTY IMAGES For all the controversy stirred by lawsuits filed by its two rivals, and throu ...

Tags: In-Depth

04/24/17
SportsBusiness Journal: On Deck With: Mike Unger, USA Swimming

Editor’s Note: This interview was conducted prior to the passing of longtime USA Swimming Executive Director Chuck Wielgus and Mike Unger being named the organization’s interim CEO on April 23. UNGER ...

Tags: Leagues and Governing Bodies

04/24/17
SportsBusiness Journal: UFC adjusting after acquisition

Almost nine months into life as part of WME-IMG, the two highest ranking executives who remained with the UFC to guide its next chapter answered quickly when asked how the organization has changed since the close of the $4 billion sale. &l ...

Tags: In-Depth

04/24/17
SportsBusiness Journal: Who's next: Fighters on the rise

From the time UFC President Dana White got a load of Conor McGregor, a European champion with his sights set on conquering the MMA world, he knew that he came equipped with one half of the equation it would take to become a bankable star. After flying McGregor to Las Vegas to meet with him over d ...

Tags: In-Depth

04/24/17
SportsBusiness Journal: New HQ represents turning point for UFC

The UFC’s 184,000-square-foot headquarters and performance institute will bring all 250-plus employees under one roof. Photo by: KGA ARCHITECTURE / ZUFFA LLC On his first tour of th ...

Tags: In-Depth

04/24/17
SportsBusiness Journal: Swim trials put Omaha on the events map

Harley Schrager chuckled when reflecting on the unlikely marriage between as landlocked a U.S. city as you will find and the nation’s most important swim meet. “We put together this great bid and figured that if we get it, we’ll figure it out,” said Schrager, who chaired t ...

Tags: Events and Attractions

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