About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs for SportsBusiness Journal/Daily.

Featured Story

Lightning’s Vinik puts name on USF sports management program in 15-year deal

Published in SportsBusiness Journal on 09 / 25 / 17

The University of South Florida’s sports management program will further cement its connection to its founding benefactor this week when it announces a 15-year naming-rights agreement with Tampa Bay Lightning owner Jeff Vinik. The deal will provide mid-six-figure funding annually, with abou...

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Tags: Colleges

More Stories by this Author

SportsBusiness Journal: State of play: Youth sports

Participation in girls high school soccer has increased 10 percent or more in 16 states in the past five years. Photo by: GETTY IMAGES When the AAU’s director of sports considers some of the ...

Tags: In-Depth

SportsBusiness Journal: Sports business grows at top B-schools

George Foster had been a professor at Stanford’s business school for about a dozen years, long enough to be established after moving to the States from Australia, when the sports bug tugged at him hard enough that he thought about developing a sports management course. Fond of the co-teachi ...

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SportsBusiness Journal: Sports snapshots at business schools

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SportsBusiness Journal: Reimagining Atlanta

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SportsBusiness Daily: Corona Signs Five-Year Deal With Texas Athletics

Corona continues to expand its sports footprint beyond long-standing plays in boxing and soccer with a five-year deal as the official import beer of Univ. of Texas athletics. Building around the tag line “Horns Up, Limes In,” Corona will activate with a responsible drinking message acros ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Corona To Sponsor Univ. Of Texas Sports

Corona today will announce a five-year deal as the official import beer of Univ. of Texas athletics, as the beer brand continues to expand its sports footprint beyond long-standing plays in boxing and soccer activations. Building around the tag lin ...

SportsBusiness Journal: Pro Am: The Profession of Amateur Sports

Richmond’s rebirth as a sports destination began with a simple road race and now involves 13 events that it owns and operates. Photo by: SPORTS BACKERS When the organizers of the long-standin ...

Tags: Events and Attractions

SportsBusiness Journal: ‘A whole different ballgame’

When sports tourism officials from a small community on Maryland’s Eastern Shore got into the event business to revive a high school basketball tournament that the local Lions Club had run for 24 years, it eventually realized that the only way to increase the tournament’s impact was to r ...

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SportsBusiness Journal: Creating ‘a sense of place’

When Jon Lugbill took the job as executive director of Richmond’s newly created sports commission 24 years ago, his mission was like that of most of his counterparts: to help organize bids for events that would raise the city’s profil ...

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SportsBusiness Journal: Plugged In: Jeff Eccleston

Through two decades in the sports industry, Jeff Eccleston has worked hard to take both properties and the brands that sponsor them beyond the numbers produced by his research studies, encouraging marketers to think more about why fans follow sports rather than which sports they follow and question ...

Tags: People and Pop Culture

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