About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs for SportsBusiness Journal/Daily.

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David Reinsdorf, Son Of Jerry Reinsdorf, Dies At Age 51

03 / 03 / 14

David Reinsdorf , a Chicago real estate exec who was the eldest son of White Sox and Bulls Chair Jerry Reinsdorf , has died at the age of 51. The teams released a statement on behalf of the family today but did not provide details. " Jerry , Martyl and the entire Reinsdorf family appreciate the ...

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01/18/12
UFC Hires Two TV Production Execs

The UFC will announce a pair of hires today as it continues to build out its television production side to meet increased programming commitments that came as part of its deal with the Fox Sports networks. Kieren Portley joins the UFC as VP/Studio & Spanish Production. Zach Candito signs on ...

01/09/12
Ken Hershman Begins HBO Tenure Today

Ken Hershman begins his tenure as the new president of HBO Sports today with boxing promoters wondering how he will settle the fate of a proposed series that was tabled last year. The series, which was to air monthly on HBO2, would have divided 12 dates between at least three promoters -- Golden Boy ...

Tags: Media, HBO

01/06/12
PBR Signs Deal With Professional Bull Riders

In what may be the most logical union ever struck between a sports property and a brand, the Professional Bull Riders and Pabst Blue Ribbon today will announce a three-year agreement making PBR the official beer of the PBR. The circuit will unveil its new sponsor Friday night at the Madison Square ...

Tags: Marketing and Sponsorship, Pabst Brewing, PBR

01/06/12
Pabst Blue Ribbon To Sponsor Pro Bull Riders

In what may be the most logical union ever struck between a sports property and a brand, the Professional Bull Riders and Pabst Blue Ribbon today will announce a three-year agreement making PBR the official beer of the PBR. The circuit will unveil its new sponsor tonight at the Madison Square Garden ...

12/13/11
UFC Signs Deal With Online Slot Machines In U.K.

The UFC, owned in principal by Las Vegas casino operators Lorenzo and Frank Fertitta, will announce today that it will license its fight footage and the names and likenesses of a dozen fighters to a gaming company that will use them in online slot machines in the U.K., with the potential to expand t ...

Tags: Marketing and Sponsorship, UFC

12/13/11
UFC, Endemol Agree To Licensing Deal

The UFC, owned in principal by Las Vegas casino operators Lorenzo and Frank Fertitta , will announce today that it will license its fight footage and the names and likenesses of a dozen fighters to a gaming company that will use them in online slot machines in the U.K., with the potential to expa ...

11/11/11
Top Rank Runs Parody Insert In USA Today

Boxing promoter Top Rank broke ground Friday morning with an unprecedented four-page insert in USA Today that touts Saturday night’s Manny Pacquiao vs. Juan Manuel Marquez HBO pay-per-view bout with an interesting twist -- an Onion-like parody of the Manila Bulletin newspaper, replete wit ...

Tags: Boxing, Marketing and Sponsorship

11/11/11
USA Today Insert Touts Pacquiao-Marquez Bout

Boxing promoter Top Rank broke ground this morning with an unprecedented four-page insert in USA Today that touts Saturday night’s Manny Pacquiao - Juan Manuel Marquez HBO PPV bout with an interesting twist – an Onion-like parody of the Manila Bulletin newspaper, replete with a license ...

10/31/11
Pacquiao Signs Deal To Endorse Hennessy

Multi-faceted boxer Manny Pacquiao has landed a spot in another broadly-distributed North American ad campaign, signing a one-year deal to appear on behalf of top-selling Cognac brand Hennessy. Pacquiao will appear in both TV commercials and print ads, which will showcase him in and out of the ring. ...

Tags: Marketing and Sponsorship

05/04/11
"Fight Camp" Earns Tiny Rating On CBS

The “Fight Camp 360” documentary promoting Saturday’s Manny Pacquiao-Shane Mosley fight that many saw as a chance to nudge boxing back into the crosshairs of the casual sports fan was the least-viewed show to air in primetime on any of the four major broadcast networks in the last 10 months. However ...

Tags: Media, Boxing, CBS

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