PBR Signs Deal With Professional Bull Riders

In what may be the most logical union ever struck between a sports property and a brand, the Professional Bull Riders and Pabst Blue Ribbon today will announce a three-year agreement making PBR the official beer of the PBR. The circuit will unveil its new sponsor Friday night at the Madison Square ...

Tags: Marketing and Sponsorship, Pabst Brewing Co., PBR

Pabst Blue Ribbon To Sponsor Pro Bull Riders

In what may be the most logical union ever struck between a sports property and a brand, the Professional Bull Riders and Pabst Blue Ribbon today will announce a three-year agreement making PBR the official beer of the PBR. The circuit will unveil its new sponsor tonight at the Madison Square Garden ...

UFC Signs Deal With Online Slot Machines In U.K.

The UFC, owned in principal by Las Vegas casino operators Lorenzo and Frank Fertitta, will announce today that it will license its fight footage and the names and likenesses of a dozen fighters to a gaming company that will use them in online slot machines in the U.K., with the potential to expand t ...

Tags: Marketing and Sponsorship, UFC

UFC, Endemol Agree To Licensing Deal

The UFC, owned in principal by Las Vegas casino operators Lorenzo and Frank Fertitta , will announce today that it will license its fight footage and the names and likenesses of a dozen fighters to a gaming company that will use them in online slot machines in the U.K., with the potential to expa ...

Top Rank Runs Parody Insert In USA Today

Boxing promoter Top Rank broke ground Friday morning with an unprecedented four-page insert in USA Today that touts Saturday night’s Manny Pacquiao vs. Juan Manuel Marquez HBO pay-per-view bout with an interesting twist -- an Onion-like parody of the Manila Bulletin newspaper, replete wit ...

Tags: Boxing, Marketing and Sponsorship

USA Today Insert Touts Pacquiao-Marquez Bout

Boxing promoter Top Rank broke ground this morning with an unprecedented four-page insert in USA Today that touts Saturday night’s Manny Pacquiao - Juan Manuel Marquez HBO PPV bout with an interesting twist – an Onion-like parody of the Manila Bulletin newspaper, replete with a license ...

Pacquiao Signs Deal To Endorse Hennessy

Multi-faceted boxer Manny Pacquiao has landed a spot in another broadly-distributed North American ad campaign, signing a one-year deal to appear on behalf of top-selling Cognac brand Hennessy. Pacquiao will appear in both TV commercials and print ads, which will showcase him in and out of the ring. ...

Tags: Marketing and Sponsorship

"Fight Camp" Earns Tiny Rating On CBS

The “Fight Camp 360” documentary promoting Saturday’s Manny Pacquiao-Shane Mosley fight that many saw as a chance to nudge boxing back into the crosshairs of the casual sports fan was the least-viewed show to air in primetime on any of the four major broadcast networks in the last 10 months. However ...

Tags: Media, Boxing, CBS

Corona To Sponsor ESPN's "Friday Night Fights"

Four months after losing prominent boxing sponsor Tecate from its "Friday Night Fights" show, ESPN will replace the Mexican beer brand with its far larger competitor, Corona. The nation's No. 1 selling import beer debuts this week as presenting sponsor of the "Friday Night Fights" broadcast on both ...

Tags: Boxing, ESPN, Marketing and Sponsorship

Corona To Sponsor "Friday Night Fights"

Four months after losing prominent boxing sponsor Tecate from its "Friday Night Fights" show, ESPN will replace the Mexican beer brand with its far larger competitor, Corona. The nation's No. 1 selling import beer debuts this week as presenting sponsor of the "Friday Night Fights" broadcast on both ...