About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs for SportsBusiness Journal/Daily.

Featured Story

‘Our athletes are in control on the field’

Published in SportsBusiness Journal on 10 / 23 / 17

Tom Crawford USA Ultimate CEO In eight years as CEO of USA Ultimate, Tom Crawford has raised the sport’s profile dramatically, gaining acceptance by the International Olympic Committee and U.S. Olympic Committee and securing distr...

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Tags: Leagues and Governing Bodies

More Stories by this Author

10/23/17
SportsBusiness Journal: 3 questions with: Tom Crawford

Tom Crawford USA Ultimate CEO In eight years as CEO of USA Ultimate, Tom Crawford has raised the sport’s profile dramatically, gaining acceptance by the International Olympic Committee and U.S. Olympic Committee and securing distr ...

Tags: Leagues and Governing Bodies

10/23/17
SportsBusiness Journal: USA Ultimate about sportsmanship

The game has broken out of its college campus roots, appealing to cities with multi-field facilities looking to fill out their calendars. Courtesy of: USA ULTIMATE (2) The first time that the CEO o ...

Tags: Leagues and Governing Bodies

10/09/17
SportsBusiness Journal: Modelo goes big with UFC

Editor’s note: This story is revised from the print edition. Among its local sports sponsorships, Modelo Especial has a deal with the Chicago White Sox that includes the Casa Modelo bar at Guaranteed Rate Field. ...

Tags: Marketing and Sponsorship

10/02/17
SportsBusiness Journal: How Tecate gets on fight card

Tecate blanketed Las Vegas as sponsor of the Sept. 16 fight between Canelo Alvarez and Gennady Golovkin. Photo by:  IMPULSO HISPANIC MARKETING & PROMOTIONS (3) As Mexican beer brands Tecate ...

Tags: Marketing and Sponsorship

09/25/17
SportsBusiness Journal: Lightning’s Vinik's deal with USF

The University of South Florida’s sports management program will further cement its connection to its founding benefactor this week when it announces a 15-year naming-rights agreement with Tampa Bay Lightning owner Jeff Vinik. The deal will provide mid-six-figure funding annually, with abou ...

Tags: Colleges

09/15/17
SportsBusiness Daily: Golovkin's Jordan Brand Apparel In Huge Demand

The superfight that finally convinced Jordan Brand to produce and distribute a merchandise line for Gennady “GGG” Golovkin has rewarded the company with more sales than it has been able to keep up with in the days leading up to his fight Saturday in Las Vegas against Canelo Alvarez. Jord ...

Tags: Marketing and Sponsorship

09/11/17
SportsBusiness Journal: Why women choose not to negotiate salary

See also: ■  2017’s Game Changers Before she was offered a senior-level role as chief diversity officer of the Atlanta Hawks, Nzinga Shaw had never haggled over salary when considering a job change in the sports industry. Her path came through the human resources department ...

Tags: Game Changers

09/11/17
SportsBusiness Journal: Game Changers: Adrienne Lofton

Photo by: SHAWN HUBBARD W hen Adrienne Lofton left her job as a marketing manager with global retailer Target to lead the launch of upstart Under Armour’s first women’s line, she was energized by the approach of UA founder Kevin Plank. Adrienne Lofton ...

Tags: Game Changers

09/11/17
SportsBusiness Journal: Game Changers: Kenyatta Bynoe

Photo by: DRAE BROWN W hen Kenyatta Bynoe was promoted to vice president of global brand marketing at Spalding last year, she was met with an empowering, yet daunting, mandate: Remake an iconic brand that had fallen behind in the spaces that were most relevant to the you ...

Tags: Game Changers

09/04/17
SportsBusiness Journal: Stakeholders want to stem youth decline

Major League Baseball, the NBA, U.S. Olympic Committee, Nike, NBC Sports Group and a dozen other industry stakeholders will work together on a coordinated strategy to stem declines in youth sports participation as part of a three-year initiative set to be announced this week. Project Play 2020, t ...

Tags: Marketing and Sponsorship

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