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Austin Karp
Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.
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Data Shows Brewers Led MLB Opening Day Radio Broadcasts Among Males 25-5405 / 22 / 13The Brewers led all MLB teams this year in the percentage of male listeners (40.8%) ages 25-54 who were listening to radio in the home market and tuned into the team's Opening Day game for at least five minutes, according to data from Arbitron. The Brewers have seen gains over the past two seasons i... Tags: Research and Ratings, Arbitron Co., MLB |
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NFL Net Sees Record Audience For Games
NFL Network averaged a 4.0 U.S. rating and 6.4 million viewers for its expanded slate of 13 games this season (excluding over-the-air figures), marking the net’s best audience since it began airing regular-season games in '06. This year marks the fourth straight year NFL Net set a new audience ...
BCS Games Top Cable TV Sports In '12
The BCS National Championship game once again topped the list of the year’s most-viewed sports telecasts on cable TV, with the Alabama-LSU matchup averaging a 14.0 rating and 24.2 million viewers. The Auburn-Oregon BCS title game led all cable sports telecasts last year with a 15.3 rating and ...
NFL Net Averages 4.0 Rating For Games
NFL Network averaged a 4.0 U.S. rating and 6.4 million viewers for its expanded slate of 13 games this season (excluding over-the-air figures), marking the net’s best audience since it began airing regular-season games in '06. This year marks the fourth straight year NFL Net has set a new audi ...
Overnight Nielsen Ratings
College bowl season got underway this past weekend, and ESPN saw upticks in overnight ratings for both of the games on Saturday. The net earned a 1.9 overnight for Arizona’s come-from-behind win over Nevada in the Gildan New Mexico Bowl from 1:00-4:45pm ET, up 19% from a 1.6 rating for the ...
Final Nielsen Ratings
“UFC on Fox 5” finished with a 2.5 rating and 4.4 million viewers on Saturday from 8:00-10:40pm ET, up 79% and 80%, respectively, from a 1.4 rating and 2.4 million viewers for “UFC on Fox 4” in early August. The audience from Saturday night ranks third among Fox’ five U ...
Overnight Nielsen Ratings
ESPN earned a 3.1 overnight Nielsen rating for Saturday night’s Heisman Trophy presentation, which saw Texas A&M QB Johnny Manziel become the first freshman to win the award. The 3.1 rating marks the second-best Heisman overnight on record (dating back to ’94), behind only Alaba ...
Tags: Research and Ratings
Final Nielsen Ratings
CBS’ Alabama-Georgia SEC Championship led all conference championship games last weekend with a 9.8 rating and 16.2 million viewers, up 34% and 35%, respectively, from a 7.3 rating and 12.0 million viewers for the LSU-Georgia matchup last year. Meanwhile, Fox finished with a 3.0 rating and ...
Tags: Media, Nielsen Media Research
NBA TV Primetime Up 504% In November
With the NBA season beginning at its regularly-scheduled time this year, NBA TV received an enormous boost to its viewership in November for both primetime and total-day audience. The net averaged 157,000 primetime viewers in November, up 504% from the same period last year when the net was without ...
Jimmie Johnson Tops NASCAR Driver Exposure
NASCAR driver Jimmie Johnson led all Sprint Cup drivers in terms of exposure value for his sponsors during race telecasts this season, tallying over $100M, according to data from sponsorship measurement firm Joyce Julius. Johnson led Sprint Cup champion Brad Keselowski -- who ranked second in exposu ...
Tags: NASCAR, Sprint, Yum Brands, Research and Ratings
ESPN In 98.5 Million HHs In December
ESPN in December is in 98.5 million homes, marking the first time since '08 that the network is in under 99 million U.S. homes entering the college bowl season. ESPN last topped the 100 million home mark in July '11. ESPNU is in a network-record 73.9 million homes in December, marking the second str ...
Tags: Research and Ratings
