About The Author

Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

Featured Story

Audience Analysis: ESPN's Heisman Trophy Viewership Lowest In At Least A Decade

Published in SportsBusiness Daily on 12 / 19 / 14

ESPN drew 3.15 million viewers for the Heisman Trophy presentation on Saturday night, marking the telecast’s smallest audience in at least a decade. Oregon QB Marcus Mariota was the overwhelming favorite heading into the telecast. The viewership was down 25% from Florida State QB Jameis Wi...

Read More

Tags: Media

More Stories by this Author

SportsBusiness Daily: Yanks' Win Helps TBS Draw Even To '11

TBS is now averaging a 3.0 overnight Nielsen rating through the first six days of MLB LDS coverage, flat compared to the same period last year. The net was boosted by the Yankees' extra-inning walk-off home run against the Orioles in Game 3 of their ALDS matchup last night, which drew a 4.9 overnigh ...

Tags: Media, MLB, TBS/TNT

SportsBusiness Daily: PGA Tour Sees Big Audience Jump

The PGA Tour saw big gains across each of its media partners during the ’12 FedExCup season. NBC averaged 3.43 million viewers for its weekend telecasts, marking the net’s best average since the current TV contract began in ’07. The previous high was 3.42 million viewers in ’ ...

Tags: Media, Golf, PGA Tour, CBS, NBC, Golf Channel

SportsBusiness Daily: MLB TV Audience Down Sharply During Reg. Season

MLB this year doubled its media rights haul, however several network partners saw record-low viewership figures. Fox averaged a 1.7 rating and 2.5 million viewers for its Saturday regionalized telecasts, marking the net’s lowest MLB audience since it acquired TV rights prior to the ’96 s ...

Tags: Media, MLB, Fox, ESPN, TBS/TNT, Comcast Corp., YES Network, SNY, NESN

SportsBusiness Daily: Golf Channel, Fuel TV See Record Q3

Golf Channel saw its best Q3 in the net’s 17-year history, fueled by its most-viewed September and keeping the net on pace for another record-setting year. Q3 also marked Golf Channel’s fourth consecutive quarter of record viewership. The net averaged 103,000 total-day viewers in Q3, ...

Tags: Research and Ratings

SportsBusiness Daily: Overnight Nielsen Ratings

CBS led all college football telecasts over the weekend with a 4.7 overnight Nielsen rating for the LSU-Florida game, marking the net’s best SEC regular-season overnight in the 3:30pm ET window since Georgia-Auburn earned a 5.4 rating in November ’10. Fox earned a 3.2 overnight for the ...

Tags: Research and Ratings

SportsBusiness Daily: Primetime NFL Audience On The Rise

Primetime games are seeing an audience increase through Week 4 of the ’12 NFL season, while the league’s Sunday afternoon telecasts are seeing drops in viewership. NBC’s “SNF” is off to its best start since the net acquired NFL rights prior to the ’06 season. The ...

Tags: Media, NFL, Fox, NBC, ESPN, CBS

SportsBusiness Daily: Cable TV Distribution For October

TBS is in 99.4 million U.S. homes in October as the MLB postseason begins, with the net set to air all Wild Card games, LDS games and the ALCS, as well as any potential regular-season tiebreaker games. TBS ranks second among all cable networks in distribution, behind only The Weather Channel. ESPN a ...

Tags: Research and Ratings

SportsBusiness Daily: Overnight Nielsen Ratings

ABC led all college football telecasts over the weekend with a 3.6 overnight Nielsen rating for the Ohio State-Michigan game in the 3:30pm ET window. CBS’ 3:30pm Tennessee-Georgia and Fox’ Texas-Oklahoma State in primetime both got a 2.8 overnight, while ABC’s Wisconsin-Nebrask ...

Tags: Research and Ratings, Nielsen Media Research

SportsBusiness Daily: AdvoCare To Sponsor Phoenix Race

AdvoCare has signed on to be title sponsor of the Nov. 11 NASCAR Sprint Cup Series race at Phoenix Int’l Raceway, which marks the penultimate race in the Chase for the Sprint Cup. The fall race at PIR had been title sponsored by Kobalt Tools the past two seasons and Checker Auto Parts from '99 ...

SportsBusiness Daily: Jimmie Johnson Tops Sprint Cup Exposure

Jimmie Johnson led all NASCAR drivers in media exposure heading into the Chase for the Sprint Cup, according to data from sponsorship exposure firm Joyce Julius. Johnson had around $60.6M in exposure for his sponsors during race telecasts from the Feb. 27 Daytona 500 through the Sept. 8 Federat ...

Tags: Research and Ratings, Joyce Julius and Associates, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug