About The Author

Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

Featured Story

Omega, NBC Get Most Play On Social Media By U.S. Athletes During Rio Games

Published in SportsBusiness Daily on 08 / 25 / 16

IOC TOP sponsor Omega and NBC saw the biggest play during the Rio Games among U.S. athlete ambassadors on social media, according to data from social media measurement firm MVPindex. A look at Olympians' social media accounts shows the Omega House in Rio was a big player in earning brand value for t...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

07/01/16
SportsBusiness Daily: Fox Sports' Sprint Cup Viewership Down 6%

Fox Sports saw a 6% viewership decline for its NASCAR Sprint Cup race package this season, as an increase for FS1 telecasts could not erase big drops seen by the Fox broadcast channel early in the season. Fox and FS1 combined to average 5.578 million viewers for 15 races, which excludes the Pocono r ...

Tags: Media, NASCAR, Fox, FS1

07/01/16
SportsBusiness Daily: NBC Swim Trials Audience Down Big

The U.S. Swim Trials began last Sunday, with NBC drawing 4.47 million viewers for its first telecast from 8:00-9:00pm ET. That figure is down 43% from 7.89 million viewers for the same event in the same window in ’12. This year, the Swim Trials led into the P&G Women’s Gymnastics Ch ...

Tags: Media

06/30/16
SportsBusiness Daily: Wisconsin Taps Fanatics For E-Commerce

Fanatics is taking over as the e-commerce provider for the Univ. of Wisconsin, effective tomorrow. The new partnership will see Fanatics operate an improved online school store, buckyslockerroom.com , which will offer an expanded merchandise selection. UW fans for the first time will have access to ...

06/30/16
SportsBusiness Daily: ESPN Viewership Slightly Lower In Q2

ESPN saw a slight decline in Q2 viewership, while NBA TV benefited from buzz around the end of the regular season and playoffs. ESPN easily led all sports again with an average of 1.54 million viewers in primetime during Q2, but it was the net’s lowest mark for April/May/June since ’13 a ...

Tags: Media

06/29/16
SportsBusiness Daily: BS&E May Open Naming-Rights Division

Brooklyn Sports & Entertainment today announced its fourth entitlement deal in the N.Y. market and now the organization is considering the creation of a separate division within BS&E to handle such deals. BS&E CEO Brett Yormark said, “We have established ourselves as one of the p ...

06/24/16
SportsBusiness Daily: U.S. Open Four-Day Average Lowest Yet

Fox and FS1, in the second year of their U.S. Open rights, combined to average 2.34 million viewers across four days of coverage of the U.S. Open, marking the lowest figure for the event on record (dating back to ’95). The net had 47.5 total hours of coverage this year, also a record, which in ...

Tags: Media

06/23/16
SportsBusiness Daily: NBA Draft Prospects' Social Media Analyzed

A look at the social media prowess of NBA Draft prospects shows that LSU F Ben Simmons leads the way on Facebook and Instagram, while North Carolina G Marcus Paige is tops on Twitter, according to data from MVPindex. Simmons leads all Draft prospects in likes, comments and shares per post on Fac ...

06/21/16
SportsBusiness Daily: NBA Finals Viewership Is Best Since '98

A seven-game series helped ABCs viewership for Cavaliers-Warriors rebound from some early blowouts to become the most-viewed NBA Finals since '98. Cavs-Warriors averaged 20.22 million viewers this year, marking the best NBA Finals average since the six-game Bulls-Jazz series drew 29.04 million viewe ...

Tags: Media, NBA, ABC, ESPN

06/21/16
SportsBusiness Daily: Benetti To Call "Wednesday Night Baseball" Game

ESPN today will announce that White Sox play-by-play announcer Jason Benetti , who is in his first season with CSN Chicago, will call his first nationally televised MLB game for ESPN tomorrow on the net’s “Wednesday Night Baseball” telecast. Benetti will join analysts Doug Glanvi ...

06/20/16
SportsBusiness Daily: "O.J.: Made In America" Finale Draws 1.3 Rating

ESPN on Saturday night drew a 1.3 overnight rating for the fifth and final installment of the "O.J.: Made in America" documentary series from 9:00-11:00pm ET. That figure was above NBC's 0.8 overnight for Premier Boxing Champions from 8:30-11:00pm, but below the 2.0 that Fox drew for regional MLB c ...

Tags: Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug